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Google Opens AdMob to a Torrent of AdSense Ads

ClickZ, 11/4/10

A year after it agreed to buy mobile ad network AdMob for $750, Google has taken its first step to integrate the unit with its own ad business. AdMob’s Android and iPhone application publishers will soon be able to fill their unsold inventory with Google AdSense ads, letting advertisers extend their mobile campaigns across AdMob’s network.

Writing on Google’s mobile advertising blog, Jason Morse, Google mobile ads product manager, described the move as “the first of many exciting things to come with the integration of AdMob and Google.”

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Mobile Is The New Black

DigiDay, 9/14/10

Mobile marketing is rushing toward normalcy. Not normalcy in a bad way, mind you. Most of the speakers at yesterday’s DIGIDAY: Mobile conference in NYC positioned mobile as an accessible, affordable, measureable media easily worked into every media plan. The positioning was a far cry from recent mobile conferences where the focus was on complicated iAd executions and expensive apps.

The new focus on normal centered around three main issues:

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