Google announced some new features today for AdWords that give advertisers more tools to promote, track and make money off app downloads and in-app advertising. Batting first in the new lineup is a mobile app extension that enables advertisers to include a link to download their mobile app within search ads. ”The mobile app extension gives advertisers a new distribution channel for their mobile apps and users a new discovery medium. Beta participants saw a 6% lift in CTR for campaigns using Mobile App extensions, compared to control campaigns,” writes Anurag Agrawal, product manager of Mobile Search Ads at Google.
NEW YORK – Panelists at the 4th annual Mobile Marketing Day 2012 conference said that although applications are great, the mobile Web is ubiquitous and it is the bare minimum needed to get started in mobile.
During the “Debate: Which Channel Will Be the Breakout Star in 2012?” panel, executives discussed what the breakout stars will be this year – whether it is SMS, mobile ads, mobile search, mobile Web, mobile apps, QR codes or mobile video. The panel was moderated by Mickey Alam Khan, editor in chief of Mobile Marketer, New York.
IDC Press Release
SAN MATEO, Calif. – A new study from International Data Corporation (IDC) finds that success with mobile apps begins with targeting the right audience. IDC’s ConsumerScape 360° research program has identified six distinct consumer market segments: Tech Evangelists, Impulse Buyers, Experimental Adopters, Pragmatic Purchasers, Green Buyers, and Disengaged Functionalists. One market segment in particular, Tech Evangelists, was found to be particularly influential when it comes to mobile apps.
For the full release click here
When Cloudability, a company that provides businesses with a way to monitor and assess their cloud-computing use and associated costs, launched its public beta earlier this month, it became the most recent success story to emerge from the Portland Incubator Experiment. But it’s not the first. Urban Airship, a successful provider of push notifications for mobile apps, also emerged from P.I.E., as have a number of other tech startups that have received funding from the incubator.
Search giant and mobile ad provider Google is preparing to offer behaviorally targeted ads across its network of iOS and Android applications, as well as the ability to more accurately track conversions from handsets running on those platforms.
Individual mobile handsets possess unique ID numbers, or “device identifiers,” to which Google plans on tying users’ in-app behavior for the benefit of advertisers. To date, the company has refrained from making use of device IDs for ad purposes, perhaps owing to privacy concerns, but numerous competing firms already make use of the practice.
2/2/11, USA TODAY
Tech lovers looking for expert commentary, reviews, how-to’s and feature stories might consider downloading the first iPad app from the publishers of Macworld magazine.
This free iPad app is highly recommended for techies, especially those smitten with Apple products.
Available for free at the iTunes App Store, Macworld Daily Reader was designed to deliver info to readers more frequently than the monthly magazine, and pool from the best of Macworld.com’s 20-odd posts a day.
Resembling a digital newspaper, the main page of this app features the top stories, along with a “Live View” with Twitter feeds from editors and contributors. You can tap the Sections tab on the top left and swipe across to access content in one of seven sections: Mac, iOS, Business Center, iPod and Entertainment, Digital Photo, Create and Features. Read more