Upcoming Events
Event Date Location

OMMA Display In LA

07/22/2014 - 07/24/2014 Los Angeles CA

OMMA Premium Display

07/22/2014 Los Angeles CA

OMMA Audience Targeting @ Advertising Week

07/23/2014 Los Angeles CA

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

tech-business-marketing

Subscribe To Latest Posts
Subscribe

Why The Mobile App Will Die

AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by Andrei Dunca, co-founder and chief technology officer at LiveRail.

Just a few years ago, consumers used numerous apps on their desktop computers, such as Winamp for music, Windows Media Player for watching videos and Thunderbird for email.

At the time, consumers interacted with desktop apps largely because browsers weren’t very advanced or powerful, or they lacked robust support for a scripting language and development libraries.

Eventually, as browsers grew stronger and faster, and as the underlying infrastructure for coding a webpage became more robust, apps increasingly moved from their place as native desktop apps to the browser. This shift enabled portability since developers were no longer required to build individual versions for Windows, OSX and every Linux flavor, which sped the time to market.

 Continue reading… 

Apple to reveal new iPads Oct. 22

Computerworld (US)
Reports by AllThingD tech blog and others peg the launch event as in sync with 2012′s debut of iPad Mini

FRAMINGHAM (10/09/2013) – Apple will introduce new iPad tablets on Oct. 22, the Wall Street Journal’s AllThingsD technology blog reported Tuesday. The date was no surprise, as it synced with the unveiling of the fourth-generation iPad and iPad Mini in 2012.

Last year, Apple rolled out new tablets on Tuesday, Oct. 23, kicking off an upswing in sales, particularly of the lower-priced and smaller iPad Mini. That same day in 2013 is Tuesday, Oct. 22, two weeks from yesterday.

AllThingsD cited sources it said were familiar with Apple’s plans, adding that the event, like virtually all product debuts by the company, will be invite-only.

Several weeks ago, the Current Editorials blog had named the Oct. 22 date.

Most pundits and analysts expect that the fifth-generation 9.7-in. iPad will be slightly thinner and lighter than its predecessor, boast an improved camera and feature the Apple-designed 64-bit A7 system-on-a-chip (SoC), or a slight variation of the A7 that first appeared in the iPhone 5S last month. 2012′s fourth-generation iPad, for instance, relied on the A6X SoC, while the iPhone 5, which led it by only weeks, used the A6.

Read more… 

Hands-on with the iPhone 5s

Macworld

Though the iPhone 5s won’t be available in stores until September 20, we were able to use some demo models for a little while on Tuesday after Apple’s media event announcing them. We scanned our thumbs, took pictures, and tried to imagine what part of space is gray. Here’s our hands-on first look.

The iPhone 5s feels an awful lot like the iPhone 5. It isn’t noticeably heavier in hand, nor is the look particularly different—save for its new color options.

In using the iPhone 5s briefly, we found it speedy and snappy, and iOS 7 looks great. We weren’t able to run any benchmark tests or particularly hungry apps, so there was no way to put to the test Apple’s claims of it being twice as fast as the iPhone 5 in many tasks. As we said, the iPhone 5s feels more or less like the iPhone 5. It’s truly an iPhone with an “s” at the end at its name—a whole bunch of upgraded internals built on top of a phone design that seems quite familiar.

Continue reading… 

Screen Shot 2013 09 11 at 3.51.23 PM Hands on with the iPhone 5s

55% of businesses now have a mobile optimised site: report

Econsultancy
More than half of companies (55%) now have mobile optimised websites, according to our new Reducing Customer Struggle Report.

The data also shows that 44% of companies have iPhone apps while a third (33%) have Android apps and a quarter have one for iPad (26%).The survey of 500 business professionals, published in partnership with IBM Tealeaf, found that just 22% of companies still don’t have any kind of mobile presence.When asked how they optimise the mobile experience, just under half (46%) of companies surveyed indicated they use responsive design (client-side), while only a fifth (22%) use adaptive design (server-side).

Only a third of companies (33%) indicated that they have built their mobile products using HTML5.

IDC: Mobile app developers are now as interested in tablets as smartphones, 51% expect to build for enterprise

TheNextWeb

Over the next six months, nearly an equivalent percentage of mobile app developers expect to build for tablets as for smartphones: 81.34 percent vs. 84 percent, respectively. Since 2010, the number of developers focusing on enterprise apps has jumped from 38 percent to 51 percent, and the figure is further expected to rise as high as 63 percent by the end of the year.

These latest numbers come from a study conducted in April 2013, in which Appcelerator and IDC surveyed 6,046 Appcelerator Titanium developers. The duo claims this is the world’s largest survey of mobile app developers to date.

Continue reading… 

Screen Shot 2013 07 02 at 10.11.22 AM IDC: Mobile app developers are now as interested in tablets as smartphones, 51% expect to build for enterprise

Android and iOS Combine for 92.3% of All Smartphone Operating System Shipments in the First Quarter While Windows Phone Leapfrogs BlackBerry

IDC PMS4colorversion 1  Android and iOS Combine for 92.3% of All Smartphone Operating System Shipments in the First Quarter While Windows Phone Leapfrogs BlackBerry

IDC Press Release

FRAMINGHAM, Mass. May 16, 2013 – Android and iOS, the number one and number two ranked smartphone operating systems (OS) worldwide, combined for 92.3% of all smartphone shipments during the first quarter of 2013 (1Q13) as Windows Phone crept past BlackBerry for 3rd place. According to the International Data Corporation (IDCWorldwide Quarterly Mobile Phone Tracker, Android smartphone vendors and Apple shipped a total of 199.5 million units worldwide during 1Q13, up 59.1% from the 125.4 million units shipped during 1Q12.

For the full release click here

More Smartphones Were Shipped in Q1 2013 Than Feature Phones, An Industry First According to IDC

IDC PMS4colorversion 1 More Smartphones Were Shipped in Q1 2013 Than Feature Phones, An Industry First According to IDC

IDC Press Release

FRAMINGHAM, Mass.  – The worldwide mobile phone market grew 4% year over year in the seasonally slow first quarter of 2013 (1Q13) as smartphones outshipped feature phones for the first time. According to the International Data Corporation (IDCWorldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 418.6 million mobile phones in 1Q13 compared to 402.4 million units in the first quarter of 2012 and 483.2 million units in the fourth quarter of 2012.

In the worldwide smartphone market, vendors shipped 216.2 million units in 1Q13, which marked the first time more than half (51.6%) the total phone shipments in a quarter were smartphones. The market grew 41.6% compared to the 152.7 million units shipped in 1Q12, but 5.1% lower than the 227.8 million units shipped in 4Q12.

http://bit.ly/181Hone

IDC: For Mobile Advertising Networks, Era of Dominance Is Over

IDC PMS4colorversion 1 IDC: For Mobile Advertising Networks, Era of Dominance Is Over
IDC Press Release

SAN MATEO, Calif., April 9, 2013 – Mobile publishers such as Facebook, Pandora, and Twitter are rapidly taking over the mobile display advertising market in the United States. Where in past years, ad networks such as Google, Millennial Media, and Apple received most of the spending on mobile display ads, now publishers control the segment, thanks to very strong sales growth in the past year. Facebook, Pandora, Twitter, and The Weather Channel all registered strong sales in 2012 and all (with the exception of Pandora) popped onto the scene from zero sales in 2011. As a result, publishers controlled 52% of U.S. mobile display ad spending in 2012, compared to the 39% they received in 2011. This is one of the results from a newly published International Data Corporation (IDC) report, 2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares (Doc #240311).

For the full press release click here

Worldwide Smart Connected Device Market Crossed 1 Billion Shipments in 2012, Apple Pulls Near Samsung in Fourth Quarter, According to IDC

IDC PMS4colorversion 1 Worldwide Smart Connected Device Market Crossed 1 Billion Shipments in 2012, Apple Pulls Near Samsung in Fourth Quarter, According to IDC

IDC Press Release
FRAMINGHAM, Mass., March 26, 2013 – According to the International Data Corporation (IDC) Smart Connected Device Tracker, worldwide shipments of smart connected devices grew 29.1% year over year in 2012, crossing 1 billion units shipped with a value of $576.9 billion. The market expansion was largely driven by 78.4% year-over-year growth in tablet shipments, which surpassed 128 million in 2012.

Looking specifically at the results for the fourth quarter of 2012 (4Q12), combined shipments of desktop PCs, notebook PCs, tablets, and smartphones was nearly 378 million and revenues were more than $168 billion. In terms of market share, Apple significantly closed the gap with market leader Samsung in the quarter, as the combination of Apple’s iPhone 5 and iPad Mini brought Apple up to 20.3% unit shipment share versus 21.2% for Samsung. On a revenue basis for the fourth quarter, Apple continued to dominate with 30.7% share versus 20.4% share for Samsung.

View the full press release

Mobile Industry Sees A Shift in Innovation

Wall Street Journal

BARCELONA—Here are two stories that sum up the state of the phone industry as revealed at last week’s Mobile World Congress, the annual gathering of the mobile phone business. Firstly, what was the buzz of the show?

It wasn’t a top-end, LTE-enabled, quad-core processor smartphone—it was the Nokia NOK1V.HE +1.60% 105, a €15 phone. Its most notable feature—apart from its price—is its 35-day standby time. The second comes from the experiences of The Wall Street Journal. To save the blushes of one particular handset maker we won’t name the company, but it took us 12 takes to shoot a video review of one of its products. In the end we failed. Why? It took three takes only to discover we had filmed the wrong phone. It then took another nine to try to review the correct one. Every time we tried there was some button that was pushed by mistake, or we hit the wrong thing on the screen and it didn’t do what we thought it would. In the end we gave up. What do the two stories tell us? That real consumer benefits, like a monthlong standby, are valued by consumers. They also show that one phone looks a lot like an other and that adding extra functions to a device isn’t always the path to a good user experience.

Continue reading…