You are here: Home » mobile internet

Upcoming Events
Event Date Location

Internetweek New York

 05/20/2013 - 05/27/2013 New York City NY

OMMA Social & OMMA Video

 05/20/2013 New York City NY

Marketing + Technology: Ad Age and BtoB Conference

 05/20/2013 New York NY

OMMA Video

 05/21/2013 New York City NY

OMMA Data Driven Marketing

 05/23/2013 New York City NY

Digiday Conference & Expo

 05/27/2013 - 05/28/2013 New York NY

The Corporate Social Media Summit

 06/12/2013 - 06/13/2013 New York City NY

Mobile Commerce World

 06/24/2013 - 06/26/2013 San Francisco CA

CIO/CMO Agenda

 06/26/2013

2012 ANA Digital & Social Media Conference

 07/15/2013 - 07/17/2013 Dana Point Ca

digital-media

Subscribe To Latest Posts
Subscribe
Sort Posts By:

Responsive Web design: Yes or no for b2b marketers?

August 6th, 2012

BtoB

As the mobile Internet continues to grow exponentially, marketers are confronted with an important technical question: Should you use responsive Web design or multiple URLs to reflect your Internet presence? It depends, said Derek Edmond, managing partner of KoMarketing Associates. Responsive Web design is a Web development method that allows website displays to automatically scale up or down in size, depending on the dimensions of the screen being used by the reader. It was developed for mobile platforms, which have much smaller screens than standard desktop computers and don’t display standard, fixed, 960-pixel websites very well.

Read more… 

Categories: Digital Media Blog, Mobile Blog | Tags: , , , , , , , , , , , , , , , , , , , , ,

TV Advertising Most Influential

March 23rd, 2011

MediaPost, 3/23/11

According to Deloitte’s fifth edition “State of the Media Democracy” survey, 71% of Americans still rate watching TV on any device among their favorite media activities. In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions.

The survey indicates that the Internet, mobile and social media channels are enhancing the overall television viewer experience, driving people to watch first-run programs and live events during their initial broadcast. And, nearly three-quarters of American consumers are multitasking while watching TV. 42% are online, 29% are talking on cellphones or mobile devices, and 26% are sending instant messages or text messages. 61% of U.S. consumers now maintain a social networking site, where constant streams of updates and discussion forums have made delaying awareness of live TV outcomes a near impossibility.

Phil Asmundson, Vice Chairman Deloitte LLP, points out that “… by embracing the Internet as a platform that encourages audiences to participate in discussions about their favorite programs, television is maintaining its hold on the American public… ”

Read More

Categories: Advertising & Marketing News | Tags: , , , , , , , ,

Mobile Web Experience Frustrates Heaviest Users

March 7th, 2011

Size and speed are the biggest concerns for the top mobile web users

eMarketer, 3/7/11

As smartphones proliferate and the mobile internet reaches more consumers, all segments of the population are beginning to go online anytime and anywhere. But mobile web use is still heaviest among typical early adopters—males and younger adults—and while many are already addicted to the convenience, they are also frustrated by the downsides of the web on the go.

According to January 2011 research conducted by YouGov on behalf of mobile solutions provider Antenna Software, 20% of US mobile phone users use the mobile internet at least daily, with usage most frequent among those under 45. Men were 7 percentage points more likely to use the mobile internet each day than women.

Read More

Categories: Mobile News | Tags: , , , ,

Mobile Display Ads To Hit $1.2 Billion By 2015

July 9th, 2010

MediaPost, 7/9/10

Mobile display advertising is poised to increase fourfold over the next five years, according to a new forecast from ABI Research. The ABI study comes on the heels of a new Pew Research survey showing that mobile Internet use is climbing steeply among U.S. adults.

In the U.S., ABI predicts that the mobile display ad market will increase from $313 million in 2010 to $1.2 billion in 2015. That makes it one of the stronger growth areas for mobile ad revenues, along with text messaging, search advertising, ads within apps and both streaming and on-demand video.

Read more

Categories: Mobile News | Tags: , , , ,