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 06/24/2013 - 06/26/2013 San Francisco CA

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Ad Execs See Opportunity In iPhone 5

September 12th, 2012

MediaPost

The subject of endless speculation finally arrived Wednesday with the unveiling of the iPhone 5 at a ritual Apple event in San Francisco, led by CEO Tim Cook. As expected, the company rolled out its signature device with a larger display, improved camera and 4G LTE networking all wrapped in a thinner body of aluminum and glass.
Given the months of rumors and leaks ricocheting around the blogosphere leading up to today, there were few surprises left as to what the latest iPhone would offer. There was no novel addition like Siri in the iPhone 4S or controversial new design feature like the external antenna. Still, digital ad executives and analysts expect the iPhone to lure new customers and provide a richer canvas for mobile campaigns and m-commerce. Forrester analyst Charles Golvin noted that competitors like HTC and Nokia already offer some of the features Apple debuted Wednesday, like those for imaging. “But Apple still outpaces the competition when it comes to the entire package — the new iPhone unites significant improvements in industrial design, imaging, audio and connectivity, along with the wealth of new capabilities that iOS6 enables,” he wrote in a blog post today.

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Categories: Mobile Blog, Mobile News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

6 Habits of Highly Effective Mobile Marketers

July 26th, 2012

Mashable 

If you believe experts like Mary Meeker, mobile advertising is getting hotter every day, but a true revolution is still a ways off. The dollars spent on mobile marketing do not come close to lining up with the amount of time we spend with our devices, and “traditional” media like print and broadcast still attract the lion’s share of spending. In other words, we’ve had our mobile advertising “big bang,” but we haven’t yet fully adapted to life in our brand-new universe.

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Categories: Mobile Blog | Tags: , , , , , , , , , , , , , , , , , , ,

Motorola boosts Google revenue – Google also improved ad revenues by 21 percent

July 19th, 2012

IDG News Service (San Francisco Bureau)

SAN FRANCISCO  - Google has reported a profit of US$2.79 billion in the second quarter, up 11 percent over the same period of last year, in the company’s first financial statement since it finalized its acquisition of Motorola Mobility in May. Motorola brought in $1.25 billion in revenue in the quarter that ended June 30, about 10 percent of Google’s total revenue. But Motorola also accounted for an operating loss of $233 million, which brought Google’s total operating income down as a percent of its revenue by 6 percentage points.

Google’s total revenue, including Motorola sales, was $12.21 billion compared to $9.02 billion a year earlier. During a conference call to discuss the results, analysts asked Google executives what changes the company might make at Motorola. They declined to give specifics.

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Categories: Digital Media News, Digital Media Research, Mobile News, Mobile Research | Tags: , , , , , , , , , , , , , , ,

Report: Facebook Trumps Twitter On Mobile Ads After All

July 18th, 2012

Forbes

Recently it has appeared that Twitter has cracked the code on mobile advertising better than its larger rivals, Facebook and Google. Facebook‘s IPO in May suffered partly because of investor uncertainty over its lack of mobile ad revenues, and Google‘s last couple of quarters raised questions about lower prices on its mobile ads. Some folksquestion whether mobile ads will ever really work well. A new report out this morning says Facebook’s doing just fine with mobile ads–finer, in fact, than Twitter. According to the report from TBG Digital, which helps marketers place ads on Facebook and Twitter, ads that appear in people’s Facebook news feeds on their mobile devices get four times as many clicks as similar Twitter ads.

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Categories: Mobile News, Mobile Research, Social Media News, Social Media Research | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

IAB reveals ad receptiveness by tablet, smartphone users

July 17th, 2012

BizReport

U.S. mobile users are getting used to seeing ads on their devices. A recent survey by Prosper Mobile Insights found that 74% of mobile users pay full attention to ads on their device – broken down to over a third (35.3%) who “regularly” pay attention to mobile ads and 38.7% “occasionally”. A new study from the Interactive Advertising Bureau looks deeper and reveals that mobile users are also acting on those ads, once spotted. The IAB’s Mobile Marketing Center of Excellence report, “Mobile’s Role in the Consumer’s Media Day”, surveyed 552 U.S. consumers who use a smartphone at least once a week and 563 U.S. tablet users who also are on their device at least once a week.

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Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , , , , , , , , , , , , ,

Sybase: Vendor as a Publisher

July 13th, 2012

IDG Strategic Marketing Services 

Mark Wilson has overseen a major ramp up in content production at Sybase. He talked about the impact of content marketing, social, and mobile at a BtoB Digital conference in March 2012 in San Francisco. Wilson was asked by IDG Strategic Marketing Services Director Howard Sholkin about his content marketing operation ….

Categories: Advertising & Marketing Video, Social Media Video | Tags: , , , , , , , , , , , , , , , , , , , , , ,

More Hold-Outs Plan to Begin Mobile Marketing – Three-quarters of marketers without a mobile strategy have plans to develop one

June 25th, 2012

eMarketer

Worldwide, growth in the adoption of mobile devices is set to continue apace for the foreseeable future. So it makes sense, then, that marketers would be moving quickly to adapt to this new channel. But an April 2012 survey of business leaders worldwide by email marketing services provider Strongmail found that 55% of respondents were not currently using mobile as a marketing channel.

Despite this, those currently without mobile campaigns seem to see the writing on the wall—43% of them planned to integrate mobile into their campaigns within the next year. Another 32% said they planned to develop mobile campaigns in a year or more, while only 25% said they had no plans for a mobile campaign at all.

Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , , , , , , , , , , , , ,

6 Ways Advertisers Can Adapt To The New Mobile World

June 18th, 2012

Forbes

Smartphones, tablets and other mobile devices are everywhere and have fundamentally changed how consumers search for products, consume media and make purchases. So why do most brands still treat mobile marketing as an afterthought?

The truth is many brands don’t know how to best approach the mobile channel and have been caught off guard by how quickly consumers have shifted from the desktop to the handheld. How do you communicate with an always-on audience? Is it better to focus on mobile search ads, display, location-based ads or social media? How much do you budget for mobile vs. other channels? How can you measure success of mobile campaigns when the line between online, offline, desktop, and mobile has become so blurred?

Categories: Digital Media Blog | Tags: , , , , , , , , , , , , , , , , , , ,

12 Mobile Marketing Statistics for Small and Large Businesses

June 14th, 2012

B2C

Mobile marketing is one of the fastest and most innovative ways to reach new and existing customers for both small and large companies. Mobile interactions are a part of our everyday life. More people have access to mobile devices and smartphones than they do a regular computer. Consumers are increasingly using their smartphones to make online purchases and download customized apps in order to make their lives easier. Not only does a proper mobile marketing strategy allow you to reach consumers when they are closest to buying, but it is also highly targeted and cost-effective. Here is a list of 12 Mobile Marketing Statistics every business should be aware of:

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Categories: Mobile Blog, Mobile Research | Tags: , , , , , , , , , , , , , , , , , ,

Mobilizing the Web Should Be Brands’ Top Priority

June 8th, 2012

ClickZ

What’s the biggest challenge in mobile marketing today? Many would say that’s like asking which star in the heavens is the twinkliest, or which grain of sand on a beach is the grittiest. But I think there’s an answer, at least from the perspective of brands’ embrace of mobile.

Too many companies still believe that because smartphone browsers can render web content, their existing website can serve them equally well as a mobile landing page. In reality, anyone who has navigated to such a PC-optimized page on a phone knows that while the content may render, web pages designed for PC screens will be squashed down, requiring the viewer to “pinch and pull” to zoom in on sections of a page. Some components may not appear at all. And the whole thing may be unappealingly slow to load. The user experience can be adequate, but it’s hardly enjoyable, and companies that rely on it miss opportunities to build better relationships with their mobile customers or prospects.

What does the IAB mean by a “mobile-optimized” website? Four things:

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Categories: Mobile Blog | Tags: , , , , , , , , , , , , , , , , ,