Reports by AllThingD tech blog and others peg the launch event as in sync with 2012′s debut of iPad Mini
FRAMINGHAM (10/09/2013) – Apple will introduce new iPad tablets on Oct. 22, the Wall Street Journal’s AllThingsD technology blog reported Tuesday. The date was no surprise, as it synced with the unveiling of the fourth-generation iPad and iPad Mini in 2012.
Last year, Apple rolled out new tablets on Tuesday, Oct. 23, kicking off an upswing in sales, particularly of the lower-priced and smaller iPad Mini. That same day in 2013 is Tuesday, Oct. 22, two weeks from yesterday.
AllThingsD cited sources it said were familiar with Apple’s plans, adding that the event, like virtually all product debuts by the company, will be invite-only.
Several weeks ago, the Current Editorials blog had named the Oct. 22 date.
Most pundits and analysts expect that the fifth-generation 9.7-in. iPad will be slightly thinner and lighter than its predecessor, boast an improved camera and feature the Apple-designed 64-bit A7 system-on-a-chip (SoC), or a slight variation of the A7 that first appeared in the iPhone 5S last month. 2012′s fourth-generation iPad, for instance, relied on the A6X SoC, while the iPhone 5, which led it by only weeks, used the A6.
Gartner Press Release
Analysts Explore Emerging Trends at the Gartner Application Architecture, Development and Integration Summit in Sydney, 22-23 August and Las Vegas, 27-29 November 2012
The worldwide application development (AD) software market is expected to reach more than $9 billion in 2012, an increase of 1.8 percent over 2011, according to Gartner. In Australia, spending on application development software is expected to reach A$153.4 million in 2012, up 5 percent over 2011. Growth will be driven by evolving software delivery models, new development methodologies, emerging mobile application development and open source software.
The Wall Street Journal
TAIPEI—Amazon.com Inc. is working with component suppliers in Asia to test a smartphone, people familiar with the situation said, suggesting that the Internet retail giant, which sells the Kindle Fire tablet computers, is considering broadening its mobile-device offerings. Officials at some of Amazon’s parts suppliers, who declined to be named, said the Seattle-based company is testing a smartphone and mass production of the new device may start late this year or early next year.
A smartphone from Amazon would spur more competition in the already crowded market. While Apple Inc.’s iPhone and Samsung Electronics Co.’s Galaxy handsets continue to dominate the lucrative high-end segment, the overall smartphone market is expanding rapidly with many players offering new models that are diverse in terms of sizes, technological features and prices.
In 2012 tablet/mobile PC shipments are expected to reach 347 million; notebook/PC shipments are expected to reach 208 million. The breakdown for 2016 is expected to be 416 million (tablet) and 393 million (PC) for a total of 809 million mobile units. So, laptops are exactly dying, but their hold on the market will decrease; in 2012 laptops are expected to make up about 60% of mobile PC shipments but by 2017 they’ll account for less than half.
New data from comScore this week showed more than half of U.S. mobile users downloaded apps during the three months ending in May. Increased app usage globally will help increase spending on in-app advertising from $2.4 billion this year to $7.1 billion by 2015, according to a new forecast by Juniper Research. Besides a growing app audience, wider use of rich media in ads will also contribute to higher in-app ad spending.
Almost 9 in 10 global marketers either have a mobile site or a mobile application or plan to employ one in the future, according to an IBM study released in June 2012. Yet, only 1 in 5 currently run mobile marketing tactics as part of integrated campaigns, with the remainder running their mobile programs discretely and on an ad hoc basis.
The most popular mobile tactics currently employed are mobile sites (46%) and apps (45%), with mobile versions of email (35%), mobile messaging campaigns (32%), location-based targeting (27%) and mobile ads (25%) yet to move into the mainstream. Even so, when factoring in future plans, at least two-thirds of the respondents will be using each of the tactics at some point in the future.
In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Impressions, “eyeballs,” and other metrics became a science—more or less—while the value of traditional display ads seemed to founder.
If early indicators prove true, the rise of multi-function tablets is about to change all that. Although lacking the screen real estate to fully bring back the visual impact of a full color display ad, tablets bring a different level of engagement to advertising. Advertisers are only just beginning to realize this potential.
Armed with fast, high-powered smartphones, a new class of consumers, 100 million strong and growing, is rerouting the path to purchase and redefining cultural norms in the US. Members of the “smartphone class” stand apart from other Americans in the way they shop,communicate, consume media—even how they use their spare time. Its members define themselves by their connectedness and their sense of empowerment through unfettered access to real-time information.
Return Path projects that mobile will overtake Webmail and the desktop PC to become the leading platform for e-mail by year’s end. Email readership on mobile devices accounts for 30% of all opens, up from 10% a few years ago, according to a new study by the email certification and reputation monitoring company,
Return Path estimates that proportion will reach about 35% by June, eclipsing Webmail services like Yahoo Mail, Hotmail and Gmail, and roughly equaling email opens on desktop clients like Outlook by mid-year. “What we’ve seen over the past year and a half is that mobile is really eating away at the share of Webmail views,” said Tom Sather, senior director of email research at Return Path. (A Webmail service accessed within a phone’s native email program would be counted as a mobile view in the study.)
Online’s role in researching products and services has been well documented, but a study from Local Corporation conducted by the e-tailing group offered greater insight into the role of mobile devices—particularly tablets—in the purchase-decision process. Not surprisingly, desktop and laptop computers are no longer the only means of performing digital research. Findings showed more than 60% of North American consumers researched products or services multiple times a month via a mobile device, pointing to a growing trend among internet users to use various digital devices to inform their purchase decisions.
Tablets certainly played a role in this process, with 80% of all tablet owners surveyed saying they used their tablet to research and buy products. The study found 23% of respondents did so in conjunction with their desktop or laptop PCs. In addition, 19% of tablet users also turned to their mobile phones to research and make purchases.