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Mobile Is The New Black

DigiDay, 9/14/10

Mobile marketing is rushing toward normalcy. Not normalcy in a bad way, mind you. Most of the speakers at yesterday’s DIGIDAY: Mobile conference in NYC positioned mobile as an accessible, affordable, measureable media easily worked into every media plan. The positioning was a far cry from recent mobile conferences where the focus was on complicated iAd executions and expensive apps.

The new focus on normal centered around three main issues:

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