Upcoming Events
Event Date Location

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

mobile

Subscribe To Latest Posts
Subscribe

Mobile Is The New Black

DigiDay, 9/14/10

Mobile marketing is rushing toward normalcy. Not normalcy in a bad way, mind you. Most of the speakers at yesterday’s DIGIDAY: Mobile conference in NYC positioned mobile as an accessible, affordable, measureable media easily worked into every media plan. The positioning was a far cry from recent mobile conferences where the focus was on complicated iAd executions and expensive apps.

The new focus on normal centered around three main issues:

Read more