Upcoming Events
Event Date Location

FLURRY : SOURCE14

04/22/2014 San Francisco CA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

mobile

Subscribe To Latest Posts
Subscribe

Survey: Apps Are Fastest Growing Category of Mobile Advertising

Digiday, 10/8/10

Next year’s budgets for mobile apps are poised to grow 58.7 percent over the course of the upcoming year, accelerating from 2010 growth of 45.1 percent, making it look like apps are the fastest growing category of mobile advertising.

So says an advisory released today by Internet analysts Stifel Nicolaus, a partner with Millennial Media in the DIGIDAY Q3 Apps State of the Industry Survey. The comparative budget figures were derived from a separate study on the Mobile State of the Industry, also done with Stifel Nicolaus, with collaboration by Mojiva. DIGIDAY’s prior-year Apps survey partner was Quattro Wireless, since acquired by Apple, meaning that the data presented in these trending studies over the past year represent industry trends as seen by three of the largest mobile ad networks in the country, and one of Wall Street’s leading Internet analysts, Jordan Rohan.

Read more