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With Year-on-Year Growth of 84% in the Second Quarter, India Smartphone Market Still Has Immense Potential, Says IDC

IDC PMS4colorversion 1 300x99 With Year on Year Growth of 84% in the Second Quarter, India Smartphone Market Still Has Immense Potential, Says IDC

The smartphone market in India has maintained its growth impetus with smartphone shipments achieving year-on-year growth of 84% in Q2 2014 and a quarter-over-quarter growth of 11%. The potential for future growth in the smartphone market remains quite high as 71% of the market continues to be on feature phones.

According to International Data Corporation (IDC), the overall India mobile phone market stood at 63.21 million units in Q2 2014, a 5% increase over Q1 2014. The quarter-over-quarter growth can be attributed to both product categories (i.e. smartphones and feature phones).  Back-to-back volume growth in the smartphone market is also being noted due to the re-defined, low-price smartphone models and continuous migration from feature phones to smartphones.

The Indian smartphone market grew by 84% year-on-year in Q2 2014. According to IDC Asia Pacific Quarterly Mobile Phone Tracker (excluding Japan),vendors shipped a total of 18.42 million Smartphones in Q2 2014 compared to 10.02 million in the same period of 2013. The sub-$200 category of the smartphone market is increasing in terms of new shipment share as the contribution from this category stood at 81% in Q2 2014. With the influx of Chinese vendors and Mozilla’s plans to enter the smartphone category at the $50 price level, the low-end segment of the smartphone market will become crucial in the coming quarters.

The shipment of “Phablets” (5.5 inch – 6.99 inch screen size Smartphone) in Q2 2014 was noted to be 5.4% of the overall smartphone segment. The phablet category grew by 20% quarter-on-quarter (QoQ) in terms of sheer volume. More than half of the phablets shipped were in the under-$250 price band and Indian vendors are dominant in the noted price segment.

Jaideep Mehta, Vice President and General Manager – South Asia, IDC says, “While Samsung has held on to its leadership position in the market, it is noteworthy that Micromax is growing faster. Samsung needs to continue to address the low-end of the market aggressively, and also needs a blockbuster product at the high end to regain momentum. Given the current growth rates, there is a real possibility of seeing vendor positions change in the remaining quarters this year.”

“IDC observes that a new entry level price point is being breached by the Indian home grown vendors every quarter. These devices are not equipped with high end specifications and RAM is typically 256 MB. This ultra low cost segment may not sound a viable option to the repeat buyers, but it works well on the targeted segment,” says Karan Thakkar Senior Market Analyst at IDC India.

Q2 2014 has been an exciting quarter for the players in the mobile phone market.  Among the top five vendors, Micromax and Lava were the only ones to have outstripped the market growth. The former grew by 18% and the latter by 54% in the overall phone business.  Micromax not only toppled Nokia to clinch the number 2 spot, but also created a gap between the second and third spot.

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Smartphone Shipments Account For More Than Half of Thailand’s Phone Market for the First Time in 1Q2014: IDC

IDC PMS4colorversion 1 300x99 Smartphone Shipments Account For More Than Half of Thailand’s Phone Market for the First Time in 1Q2014: IDC

With falling price and continuous push from the telecom carriers, smartphone shipments accounted for more than half of Thailand’s mobile phone market for the first time even though the economy shrank 0.6% year-on-year (YoY) amidst the political conundrums that led to major roads in Bangkok being blocked for weeks.

This places Thailand as the third country in Southeast Asia after Singapore and Malaysia to ship more smartphones than feature phones.

According to IDC’s Asia/Pacific Quarterly Mobile Phone Tracker, the Thailand mobile phone market began the year with 5.7 million units, which represent a 7% year-on-year decline. Dragging down the total market was feature phones, which faced a 27% YoY decline. Meanwhile, smartphone showed a healthy growth of 27% YoY.

“These mirroring changes are a reminder of the way affordable smartphones have been successfully replacing feature phones in Thailand. Perhaps the most potent force now is the emergence of smartphones that cost less than THB2500 (US$80), a category which did not exist in Thailand a year ago, but now account for almost 20% of the total smartphone market,” says Satianporn Suvansupa, Associate Market Analyst for Client Devices Research at IDC Thailand.

“The transition has been driven largely by the carriers, which have been relentlessly persuading customers to adopt smartphones after the 3G licenses were granted. These trends are in line with IDC’s prediction that 2014 will be the first year smartphone outsells feature phone in Thailand.”

The relatively well-off performance of smartphone shipment also indicates its steady imperviousness to the sliding economy and political difficulties that have put a severe strain on other client devices such as PC and tablet. This is due to increased importance of constant communications, and also smartphone’s ability to partially serve other devices’ functions.

“Phone usage has become such an integrated part of our lives now to the point that it’ll be difficult mentally and practically to delay our phone purchase once the current one is lost or broken down. As such, consumers may at worse respond to their drop in income by choosing a reasonably priced smartphone instead of stopping the purchase altogether.”

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India Continues As One Of The Fastest Growing Smartphone Markets In Asia Pacific In 1Q 2014, Says IDC

IDC PMS4colorversion 1 300x99 India Continues As One Of The Fastest Growing Smartphone Markets In Asia Pacific In 1Q 2014, Says IDC

India was the highest growing market in Asia Pacific with a year-on-year smartphone shipment growth of over 186% in 1Q 2014.The vast majority of the country’s user base migrated to smartphones from feature phones and as a result Indian smartphone market outshone other emerging markets like China which registered a year-on-year growth of 31% in 1Q 2014.

The smartphone penetration in India still hovers at 10% and it is expected to grow due to a variety of factors including greater availability of low-cost devices and additional sales emphasis by top-flight vendors on less populous parts of the country.

According to the International Data Corporation (IDC), the overall India mobile phone market stood at close to 61.07 million units in 1Q 2014 which is a 10% quarter-on-quarter dip and a mere 1% year-on-year growth. The dip in the overall mobile phone market shipments can be attributed to the 18% decline in the feature phone shipments from 4Q 2013 to 1Q 2014. This was offset by the smartphone market, where units shipped grew by close to 17% in 1Q 2014 compared to 4Q 2013. The consistent growth in the smartphone market is driven by enhanced consumer preference for smart devices and narrowing price differences.

The share of feature phones in the overall market further slipped further to 71% in 1Q 2014 which is a considerable decrease from 90% share in 1Q 2013.

The India smartphone market grew by a whopping 186% year-on-year in 1Q 2014. According to IDC Asia Pacific Quarterly Mobile Phone Tracker (excluding Japan), vendors shipped a total of 17.59 million smartphones in 1Q 2014 compared to 6.14 million units in the same period of 2013. The shipment contribution of “phablets” (which IDC defines as 5.5 inch-6.99 inch screen size smartphones) in 1Q 2014 was noted to be around 5% of the overall market. The category grew by 125% in 1Q 2014 in terms of sheer volume over 4Q 2013. The primary reason behind this trend is the launch of low-end phablets by international and local vendors alike.

The sub-200 USD category in smartphones contributed to about 78% hinting at the fact that the growth in the India Smartphone market still remains constrained towards the low-end of the spectrum.

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Screen Shot 2014 06 13 at 9.49.18 AM 1024x714 India Continues As One Of The Fastest Growing Smartphone Markets In Asia Pacific In 1Q 2014, Says IDC

 

Apple Joins Top Five Mobile Phone Vendors as Worldwide Market Grows Nearly 15% in Third Quarter, According to IDC

IDC News Release, 10/29/10

The worldwide mobile phone market grew 14.6% in the third quarter of 2010 (3Q10), the fourth consecutive quarter of double-digit growth, driven in part by the fast-growing converged mobile device category. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped 340.5 million units in 3Q10 compared to 297.1 million units in the third quarter of 2009.

The growing popularity of converged mobile devices, or smartphones, with consumers and businesspersons is evidenced by the appearance of a second smartphone-only vendor in the top 5 ranking. Apple moved into the number 4 position worldwide in 3Q10, joining Research In Motion (RIM) as one of the world’s largest mobile phone suppliers. RIM has spent three quarters on IDC’s leaderboard. Apple and RIM also posted the highest-growth rates among the top 5 vendors last quarter.

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