IDC News Release, 10/29/10
The worldwide mobile phone market grew 14.6% in the third quarter of 2010 (3Q10), the fourth consecutive quarter of double-digit growth, driven in part by the fast-growing converged mobile device category. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped 340.5 million units in 3Q10 compared to 297.1 million units in the third quarter of 2009.
The growing popularity of converged mobile devices, or smartphones, with consumers and businesspersons is evidenced by the appearance of a second smartphone-only vendor in the top 5 ranking. Apple moved into the number 4 position worldwide in 3Q10, joining Research In Motion (RIM) as one of the world’s largest mobile phone suppliers. RIM has spent three quarters on IDC’s leaderboard. Apple and RIM also posted the highest-growth rates among the top 5 vendors last quarter.
IDC Press Release, 9/7/10
The worldwide market for converged mobile devices (also commonly referred to as smartphones) is expected to grow 55.4% this year compared to 2009 amid greater-than-expected demand for the do-it-all devices. This is 10% higher than the previous forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker.
IDC now expects mobile phone vendors to ship 269.6 million converged mobile devices this year compared to the 173.5 million units shipped in 2009. The increased market forecast for smartphones comes amid the launch of several new models, such as the BlackBerry Torch, EVO 4G, and the iPhone 4, in recent months.
“The smartphone is the catalyst behind the rebound in the worldwide mobile phone market this year,” said Kevin Restivo, senior research analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker. “Additional product introductions and an expected flurry of smartphone buying activity in the second half of the year will push the market well above previous expectations.”
Business Wire, 9/2/10
Given the ubiquity of mobile phones around the globe, it is critical for the manufacturers of these devices to demonstrate their corporate responsibility by working toward greener phones that simplify safe and proper disposal and even reuse of the billions of mobile phones in the market. According to International Data Corporation (IDC), mobile phone recycling is amazingly low today, with rates of 10% considered good.
To better understand where the mobile industry stands on sustainability, IDC used five criteria (packaging, materials, energy, end-of-life program, and overall sustainability efforts) and 20 sub-criteria to create a green ranking of 10 key mobile device manufacturers. The top 5 mobile device manufacturers in terms of their sustainability policies and practices are (in alphabetical order): Apple, LG, Nokia, Samsung, and Sony Ericsson.