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Mobile app usage hits 51% of all time spent on digital media

CNET

Here’s a stat that will make most people nod in agreement: time spent on mobile apps is at an all-time high and just keeps growing. But, breaking down the data piece-by-piece does carry some surprising facts — such as people use Internet radio, social media, and photos far more on their mobile devices than on their PCs.

What’s more, for the first time ever, time spent on mobile apps is higher than any other digital medium, coming in at 51 percent.

This new data comes from ComScore’s latest mobile app report. The analytics company looked at roughly 10 billion minutes of user engagement on apps during the month of May.

Just a year ago, mobile platforms commanded 50 percent of users’ total digital media time, and now that number is up to 60 percent — the majority of that within apps.

According to ComScore, of all the app categories, digital radio is where people spend the most amount of time, with 96 percent of user engagement coming from mobile devices and Pandora leading that category. Coming in a very close second, also with 96 percent, was photos, which was led by apps like Instagram and Flickr. Other categories, like maps and instant messaging, were also overwhelmingly used on smartphones and tablets.

“While the mobile platform shift continues unabated, not every content category has experienced the shift at the same speed,” ComScore wrote in its report. “Amazingly, but perhaps not altogether unexpectedly, a couple of important categories have shifted almost exclusively to mobile.”

ComScore also points to the importance of growth in the social networking category, with apps like Facebook and Twitter. While only 70 percent of user activity comes from mobile, the category has seen huge increases in the last year — total mobile engagement in this category has grown 55 percent and has accounted for 31 percent of all Internet growth since 2013.

“While social networking does not rank at the very top of this list among the most mobile-skewing content categories, it is arguably the most important,” ComScore wrote.

Click to see charts

Majority to Access Web via Mobile Phone in Canada

eMarketer

For the first time, more than half of the overall population of Canada will use the internet on their mobile phones at least monthly this year, eMarketer estimates. The US will pass the halfway marker this year as well, according to our latest estimates of mobile phone usage patterns around the world.

173792 Majority to Access Web via Mobile Phone in Canada

 By the end of our forecast period, nearly two-thirds of all consumers in Canada will use a mobile browser or app to access the internet on their phones on a monthly basis. Canada’s mobile phone internet penetration rates will remain a couple percentage points below those in the US throughout our forecast.

What does 50% penetration add up to? This year, we estimate 17.7 million people in Canada will be mobile phone internet users. That’s a 17.7% increase over 2013, when 15.0 million people went online on their phones in the country. Canada’s mobile phone internet population is growing slightly more quickly than that of the US, but penetration will be fairly high by 2018, with growth of just 5.1% expected that year.

Click to see more

 

More than half of 25 to 34-year olds have a tablet, says new research

CNET

Tablets are replacing computers, according to new figures, as we voraciously eat up online video from YouTube to Netflix.

Industry analysts IDG polled 23,500 people across 43 countries about their use of mobile devices. The survey focuses on the habits of business executives as well as comparing the behaviour of members of generation X — people roughly in their thirties to fifties — with younger millenials, who largely grew up with the Internet.

Nearly everybody surveyed owned a smartphone. Older people are more likely to own a tablet: more than half of 25 to 34-year olds have an iPad or similar device, but only a third of 18 to 24-year olds can say the same.

40 percent of those surveyed have replaced their desktop computer or laptop with a tablet. They don’t just use their tablet for checking Facebook and watching cat videos on YouTube: a whopping 80 percent admit to using their tablet for work-related research in the evenings.

Video tasty

IDG highlights the explosion in video watched on mobile devices in recent years, including phones and tablets. Three quarters of respondents use a smartphone to watch online videos, up from 61 per cent in 2012.

One of the reasons the growth in mobile video watching is significant is that video requires more data sent to a device — especially if it’s in high definition — which uses more bandwidth. As a result, mobile phone networks reckon video puts a strain on their network.

During the World Cup, for example, soccer fans have turned to their phones or tablets to follow games kicking off at times when they’re at work or out of the house. EE, the UK’s first 4G network, saw record traffic generated by streaming online video. The biggest spikes involved coverage of England’s ill-fated game against Uruguay and replays of Australian superstar Tim Cahill’s stunning volleyed goal against Holland.

Despite these figures on tablet use, other analysts have suggested that tablet sales could be impacted by phablets, as consumers plump for a smartphone with a video-friendly larger screen rather than buying a phone and tablet separately.

Mobile Shopping Drives UK Retail Ecommerce Sales

eMarketer

Shopping on mobile devices will account for a rapidly growing share of UK retail ecommerce sales and is expected to contribute to strong ecommerce sales growth this year, according to new figures from eMarketer. Already, over one-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five.

174083 Mobile Shopping Drives UK Retail Ecommerce Sales

 eMarketer estimates that UK retail ecommerce sales will rise 16.0% this year, helped by an improving economy, shoppers’ increasing use of mobile devices for making purchases, and expanded options for purchase delivery. Total retail sales in the UK, by contrast, will grow by just 3.6% in 2014, and movement will slow after that. Meanwhile, the growth trajectory for mcommerce sales is even steeper, with a predicted 64.8% rise this year.

“Mcommerce is seeing such good growth for a couple of reasons: Mobile device ownership is rising rapidly, and consumers are becoming more comfortable making purchases on these devices. Tablets, in particular, offer a larger and more tactile interface for online shopping, which is why we’re seeing particularly fast growth in tablet commerce,” explained Bill Fisher, UK analyst at eMarketer.

Retail sales on tablets are growing considerably faster than those on smartphones in the UK, even though smartphone usage is far more common than tablet usage. Tablets—with their larger, more inviting screens and their general use at home in the evenings, typically via broadband connection—will contribute roughly double the level of sales than smartphones will this year, accounting for nearly two-thirds of total UK mcommerce sales.

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CMOs say digital will transform budgets

Warc

Over three-quarters (78%) of global marketing executives expect digital and mobile technology to transform corporate marketing over the next five years, a new survey has shown.

However, the poll of nearly 600 senior executives in 11 countries by Accenture Interactive, the management consultancy, also found 79% think their organisation will not be a fully digital operation over the same period.

Furthermore, more than one-third expect 75% of their marketing budgets to comprise spending on digital, and 41% expect their spending on digital marketing to increase by more than 5% within the next year.

With digital marketing accepted by so many marketers as likely to transform the industry, Accenture advised companies to adapt to the new environment or risk being left on the sidelines.

To improve the customer experience – only 62% of respondents believe their organisation currently achieves this – Accenture recommended marketers increase their links with the C-suite and to focus marketing campaigns on desired outcomes rather than on sales.

It also urged them to devise campaigns that improve customer engagement and to develop an “ongoing dialogue”, or a relationship that it said should cover “the whole spectrum of sales, service, retention and loyalty”.

“As marketing executives are increasingly embracing digital, they can be catalysts to help their company take advantage of the wider digital opportunity and protect against broader digital threats,” said Brian Whipple, senior managing director at Accenture Interactive.

To help drive the digital transformation of their organisations, he said marketers should extend their vision beyond traditional boundaries.

“The opportunities, as well as the potential and real threats, are all about the customer, the brand, the interface with the customer and how the customer is empowered,” he said.

Putting the Spotlight on the Mobile Evolution

Digital Marketing Magazine

A new Gloval Mobile Survey, from IDG Global Solutions (IGS), has put a spotlight on the evolution of mobile in the biggest study of consumer and business’ use of mobile devices.

The survey highlights a dramatic increase in mobile video consumption with 74% of consumers use a smartphone to watch online videos compared with 61% in 2012. Additionally, mobile is replacing traditional media as 50% of respondents use a tablet to read newspapers and 40% have replaced either the desktop or laptop with a tablet device.

The boundaries between business and personal life are becoming increasingly blurred as 80% of all respondents research products or services for business on a tablet in the evening. However, a lack of mobile enabled websites and concerns about security remain the biggest barriers to the growth of purchases on smartphone.

The survey, conducted among more than 23,500 executives and consumers across 43 countries, focuses on four key areas:

Mobile Executives: How executives use mobile devices – especially for business

Mobile Business: How and when audiences research and purchase products on mobile devices

Mobile Millennials vs. Generation X: Differences in consumer behaviour across video, social and commerce

Mobile Lifestyle: How audiences use multiple screens, socialise and buy on mobile devices

The research also reveals that video consumption has become pervasive on mobile devices with 75% of respondents using smartphones and 87% tablets to watch online video. Millennials and C-Suite executives meanwhile are near equal consumers of tablet video with 92% of 18- to 24-year-olds while 91% of senior executive (CEO/COO/Chairman/President) reporting they watch video on their tablet. Both audiences access all kinds of video content, including YouTube, movies, TV shows and training guides, although senior executives are twice as likely as Millennials to watch promotional videos.

Christina Carstensen, IDG Global Solutions, said: “The ‘mobile evolution’ is having a profound effect on consumers and businesses. It has kick-started the ‘always-on’ culture, presenting brands with unprecedented opportunities to develop closer relationships with their customers. We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way.”

Mobile Executives

For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone with 13% reporting making a purchase between $1,000 to $4,999 USD. (£600–2,999; €700–3,499).

Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

Mobile for Business

Tablet ownership has exploded among survey respondents rising from 20% in 2011 to 61% in 2014. In Latin America, 41% of respondents said their tablet had replaced their laptop computer with 59% reporting using their tablet device to purchase IT products for their business, the highest percentage of all regions surveyed. Software and computer accessories were the IT products most frequently purchased for business across all regions, reflecting significant opportunity for IT companies willing to invest in mobile commerce innovations such as shoppable video.

Millennials vs. Generation X

Nearly all respondents aged 18-34 owned a smartphone and 91% of 18-24 year olds and 85% of 25-34 year olds used social networking sites and apps on their smartphone. Only 38% of 18-24 year olds owned a tablet, however. Tablet ownership jumps to 55% among 25 to 34 year olds and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

Mobile Tech Lifestyle: Multitasking

The majority of Global Mobile Survey respondents are multitasking: 61% use another device at the same times as their tablet and 58% use another device at the same time as their smartphone. In both cases the majority of activity on these devices is unrelated.

Click to see more

45 percent of UK publishers still don’t have a mobile-ready site

The Media Briefing

With many publishers reporting that half their audience or more is now coming from mobile devices, it’s surprising, and slightly worrying, that almost half of “the most popular print media publications in the United Kingdom” – 45 percent – do not have a digital site that displays effectively on mobile devices,according to research from Vibrant Media’s Mobile Advertising Readiness Survey.

This is despite the predicted £2.26 billion that Vibrant say is expected to be spent on mobile advertising in 2014 (which looks to be a figure sourced from eMarketer), meaning mobile will constitute almost 32 percent of total digital ad spending this year and just over 15 percent of total media ad spend. The 45 percent of publishers that don’t have a mobile ready site is a vast improvement on last year, however, when the figure was an astounding 68 percent.

In fact the proportion of publications without a mobile ready site across all sectors year-on-year, with “general monthly” (which largely covers the men’s sectors and specialist interests including gadgets and tech) falling the most – 24.1 percentage points – from 73 to 48.9 percent.

However, the women’s monthly category is adapting slowest, with only a 16.1 percentage point increase in the number of titles providing a mobile-optimised experience compared to last year.

The daily news sector is the best performing sector, with 20 percent – one in five – of publishers not having a mobile-ready site.

Missed opportunities

Having a mobile optimised site isn’t just about providing your audience with a nicer user experience and removing a reason for them to look for the same content presented better elsewhere – although those should be two very big incentives.

It’s also about viewability and the effect that has on your ad revenue. Ad agencies won’t be particularly enthused to work with publishers that aren’t making efforts to approach the advertising potential of mobile.

Yes, mobile ads may sell for less, but fat-fingering aside, you’re likely to get a lot less clicks if the ads are taking up much less of a handset’s screen because it’s displaying a busy desktop offering.

There’s also making sure you’re pleasing the Google beast. It’s widely predicted that as Google responds to the changing ways in which consumers are accessing content, future algorithm change-ups will penalise your SEO ranking if your site’s mobile performance is sub-par.

Continue reading

The Mobile Evolution: Connecting Content

IDG GlobalSolutions Color The Mobile Evolution: Connecting Content

Today people have the ability to shop around the globe at the touch of a button. They can find out more than ever before about the brand they’re engaging with and whether they have had a positive or disappointing experience, they can share their views with millions of people just like them. Their expectations, whether they are consumers or business customers, are soaring; the power is firmly in their hands. Literally.

As IDG Global solutions 2014 mobile research survey continues to demonstrate, business is bleeding into our lives, as research is not bound to the office. Mobile is disruptive – affecting how we live, shop, do business and consume media. Every minute of the day we are constantly interacting with brands at a conscious and unconscious level, and this is having a profound impact on the way that businesses are now communicating with their audience. A brand’s message should not trash or interrupt a conversation or engagement, but naturally enhance and heighten the experience.

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Click here for infographics and a press release related to this research

Screen Shot 2014 06 25 at 1.39.04 PM The Mobile Evolution: Connecting Content

IDG Global Mobile Survey Puts Spotlight on the Mobile Evolution

IDG GlobalSolutions Color IDG Global Mobile Survey Puts Spotlight on the Mobile Evolution

IDG Global Mobile Survey puts spotlight on the mobile evolution

Landmark study sees mobile device adoption driving online video consumption, multi-tasking and digital purchases

London, UK – June 26, 2014 – IDG Global Solutions (IGS) today releases the 5th annual Global Mobile Survey, the biggest ever study of consumer and business’ use of mobile devices.

The study highlights:

  • Dramatic increase in mobile video consumption: 75% of consumers use a smartphone to watch online videos compared with 61% in 2012
  • Mobile replaces traditional media: 50% of respondents use a tablet to read newspapers and 40% have replaced either the desktop or laptop with a tablet device
  • Blurring boundaries between business and personal life: 80% of all respondents research products or services for business on a tablet in the evening
  • Lack of mobile enabled websites and security concerns remain the biggest barriers to the growth of purchases on smartphone.

The survey, conducted among more than 23,500 executives and consumers across 43 countries, focuses on four key areas:

  • Mobile Executives: How executives use mobile devices – especially for business
  • Mobile Business: How and when audiences research and purchase products on mobile devices
  • Mobile Millennials vs. Generation X: Differences in consumer behavior across video, social and commerce
  • Mobile Lifestyle: How audiences use multiple screens, socialise and buy on mobile devices

The research also reveals that video consumption has become pervasive on mobile devices with 75% of respondents using smartphones and 87% tablets to watch online video. Millennials and C-Suite executives meanwhile are near equal consumers of tablet video with 92% of 18- to 24-year-olds while 91% of senior executive (CEO/COO/Chairman/President) reporting they watch video on their tablet. Both audiences access all kinds of video content, including YouTube, movies, TV shows and training guides, although senior executives are twice as likely as Millennials to watch promotional videos.

Christina Carstensen, IDG Global Solutions, said:“The ‘mobile evolution’ is having a profound effect on consumers and businesses. It has kick-started the ‘always-on’ culture, presenting brands with unprecedented opportunities to develop closer relationships with their customers. We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way.”

Mobile Executives

For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone with 13% reporting making a purchase between $1,000 to $4,999 USD. (£600–2,999; €700–3,499).

Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

Mobile for Business

Tablet ownership has exploded among survey respondents rising from 20% in 2011 to 61% in 2014. In Latin America, 41% of respondents said their tablet had replaced their laptop computer with 59% reporting using their tablet device to purchase IT products for their business, the highest percentage of all regions surveyed. Software and computer accessories were the IT products most frequently purchased for business across all regions, reflecting significant opportunity for IT companies willing to invest in mobile commerce innovations such as shoppable video.

Millennials vs. Generation X

Nearly all respondents aged 18-34 owned a smartphone and 91% of 18-24 year olds and 85% of 25-34 year olds used social networking sites and apps on their smartphone. Only 38% of 18-24 year olds owned a tablet, however. Tablet ownership jumps to 55% among 25 to 34 year olds and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

Mobile Tech Lifestyle: Multitasking

The majority of Global Mobile Survey respondents are multitasking: 61% use another device at the same times as their tablet and 58% use another device at the same time as their smartphone. In both cases the majority of activity on these devices is unrelated.

- ENDS -

About International Data Group

International Data Group (IDG™) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications’ global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld®, Macworld®, Network World®, PCWorld®, TechHive® and Techworld®. IDG’s media network features 460 websites, 200 mobile apps and 180 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. The IDG TechNetwork represents more than 570 independent websites in an ad network and exchange complementary to IDG’s media brands.

With expertise in branding, lead generation and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC®), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG is available at http://www.idg.com.

For further information, please contact:

Antonella Scimemi at W

07530 815 018

Antonella@wcommunications.co.uk

 

The Evolution of Business: The Virtual Office

IDG GlobalSolutions Color The Evolution of Business: The Virtual Office

Today, people have the ability to shop around the globe at the touch of a button. They can find out more than ever before about the brand they’re en- gaging with and whether they have had a positive or disappointing experience, they can share their views with millions of people just like them. Their expectations, whether they are consumers or business customers, are soaring; the power is firmly in their hands. Literally.

As IDG Global solutions 2014 mobile research survey continues to demonstrate, business is bleeding into our lives, as research is not bound to the office. Mobile is disruptive – affecting how we live, shop, do business and consume media. View this infographic on how smartphones and tablets are changing the way people consume media, shop, interact.

Click here to download the white paper and for more infographics

 The Evolution of Business: The Virtual Office