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Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

The 6th annual Mobile World

08/28/2014 Seoul

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

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Total US Ad Spending to See Largest Increase Since 2004

eMarketer

Total media ad spending in the US this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%.

174134 Total US Ad Spending to See Largest Increase Since 2004

Mobile will lead this year’s rise in total media ad spending in the US, and advertisers will spend 83.0% more on tablets and smartphones than they did in 2013—an increase of $8.04 billion. By the end of this year, mobile will represent nearly 10% of all media ad spending, surpassing newspapers, magazines and radio for the first time to become the third-largest individual advertising venue, only trailing TV and desktops/laptops. Though investments in TV advertising will rise just 3.3%, advertisers will spend $2.19 billion more on the medium than they did in 2013, making it the second-leading category in terms of year-over-year dollar growth.

The surge in mobile advertising is chiefly attributable to the fact that consumers are spending more and more time with their tablets and smartphones. According to eMarketer’s latest estimates, US adults will spend an average of 2 hours 51 minutes per day with mobile devices this year. In 2013, daily time spent on mobile devices and on desktops and laptops was equal, totaling 2 hours 19 minutes, but this year, time with desktops and laptops will drop slightly to 2 hours 12 minutes, while mobile time will increase significantly. TV remains by far the largest beneficiary of adults’ media time, at 4 hours 28 minutes in 2014, hence its persistent lead as the top category for advertising spending.

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Power in their hands? 4 challenges publishers should think about as opportunities

The Media Briefing

You’re entitled to an eye roll over the phrase “the power is firmly in their hands” when someone references the changing mobile landscape, but the phrase still stands.

We’re not the ones saying it this time, however, but rather IDG Global Solutions in their latest report/survey: The Mobile Evolution: Connecting Content.

More than 23,500 executives and consumers across 43 countries were interviewed for the report, which focuses on four key areas:

  1. Tech choices
  2. Attention
  3. Video
  4. The evolving media landscape

1. Tech choices

As well as the simple technological fact that the internet is a two-way communication platform and doesn’t run on a broadcast model like print, radio, or television, it also means that communication has changed as our culture is always-on.

That always-on factor is being taken advantage of by companies looking to grab your attention wherever they can. Phone in your pocket? Not to worry, we’ll strap a mobile to your wrist and call it a smartwatch. Left your smartwatch at home? Not to worry, we’ll place a screen directly in front of your eyes so there’s no escape.

“The future is predicted to be omnichannel. People want to move seamlessly between devices wherever, whatever, whenever they want,” says the report, but we say it’s already here: smart TVs, tablets, mobiles, tablets, smartwatches and google glass are all evidence of different screens used in different ways that consumers are already using.

We’ll permit you another eyeroll at the phrase “The Internet of Things,” but it’s another point in the direction of omnichannel consumption habits.

2. Attention

Although placing screens directly in front of your eyes captures your attention pretty well, most people still don’t own Google Glass. More and more people are buying tablets, however: IDG reports that three years ago when they conducted the study only 20 percent of respondents said they owned a tablet. That figure is now 60 percent.

Capturing your audience’s attention is also harder than before. The disruptive nature of the internet has changed the way we communicate, too, especially for younger people, who text (up to 160 characters), Snapchat (up to 10 seconds), Instagram (up to 15 seconds), Tweet (up to 140 characters), and Emoji (we’re coining the verb) in short bursts.

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Infographic: Generation X just as tech savvy as millenials

The Drum

Millenials and generation X have equally migrated to mobile devices, with 65 percent of millennials using a tablet simultaneously with another device, and generation X following closely at 60 per cent, according to the latest IDG Global Mobile Survey.

The report, which surveyed 23,500 people across 43 countries, found that there aren’t major differences in mobile device adoption between the two generations.

Millenials, which encompasses those in the 18 to 34 age group, and generation X, those aged 35 and over, showed similar behaviour when it came to using a tablet to read newspapers – 53 per cent and 40 per cent respectively.

The research also found that 83 per cent and 82 per cent of millennials and generation X respectively use Facebook on their smartphones, while 92 per cent of millennials watch videos on tablets compared with 83 per cent of generation X.

millenials vs genx final Infographic: Generation X just as tech savvy as millenials

Mobile device adoption forges ahead

Warc

Three-quarters (74%) of consumers now use a smartphone to watch online videos while tablet ownership for business has tripled over the past three years to 61%, a new global study has revealed.

Based on the mobile behaviour of more than 23,500 senior executives and consumers across 43 countries, the latest Global Mobile Survey from IDG Global Solutions also highlighted the extent of change driven by new devices.
For example, in a sign of how the boundaries between business and personal life have become increasingly blurred, 80% of all respondents research products or services for business on a tablet in the evening.

In addition, 40% have replaced either their desktop or laptop with a tablet, a device which 50% of respondents also use to read newspapers.

Multi-tasking, too, has become a regular feature of respondents’ lives – 61% use another device at the same time as their tablet while 58% do the same while using their smartphone.

IDG argued that the evolution of mobile presents great opportunities for brands, although its survey also revealed ongoing concerns about security and mobile access.

Among executives, lack of mobile enabled websites (45%) and security concerns (43%) are the main reasons for them not to make a purchase via their smartphone.

Christina Carstensen of IDG Global Solutions said the “mobile evolution” is having a profound effect on businesses and consumers, and brands needed to develop closer relationships with their customers.

“We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way,” she said.

This might be reinforced by other survey findings that 91% of 18-24 year-olds and 85% of 25-34 year-olds use social networks and apps on their smartphone while 65% of 25-34 year-olds use another device or screen, mostly TV, while using a tablet.

IDG advised brands that they are more likely to engage younger consumers and stimulate social media shares by producing high quality social content and video.

Impatient iPhone users switching to larger-screened Samsung Galaxy S5

The Guardian

Apple users are losing patience waiting for a larger-screened iPhone. New data showing that 26% of British buyers of Samsung’s Galaxy S5 in the three months to the end of May switched from the iPhone – compared to 12% the year before, according to Kantar ComTech’s Worldpanel.

Though the effect was not as marked across Europe, Kantar’s data still shows that 17% of Galaxy S5 buyers there had switched from the iPhone. In the US, the figure was just 8% – indicating, said Kantar, higher brand loyalty to Apple in its home country.

With larger-screened iPhones not expected before September, Apple may see more defections as Samsung presses its advantage. Samsung has begun cutting the price of the Galaxy S5, only two months into its launch.

But Samsung’s satisfaction in capturing switchers may be tempered by the fact that its Galaxy S5 was only the third best-selling phone in the UK – behind Apple’s iPhone 5S and 5C.

Update: The 5C was best-selling with 11.1% of all sales, the 5S next with 11%, said Kantar. The Galaxy S5 had 9%, and its year-old Galaxy S4 7.4%. The Moto G had 6% of all sales. Together those five handsets had 44.5% of all sales.

The month of May included the first full month of sales for Samsung’s new flagship phone, which has a 5.1in screen – substantially larger than the 3.5in screen of the iPhone 4 and 4S, and the 4in screen of the iPhone 5 and successors.

Think big

Apple’s need for a larger-screened phone was indicated as a perceived weakness by an internal sales presentation unveiled in its recent trial with Samsung in the US. That dated to April 2013 – since when the company has been working on designing the phones due for release this year.

A growing amount of claimed leaks from Apple’s supply chain, as well as new software functionality included in its forthcoming iOS 8 release,suggest that the iPhone maker will be releasing at least one and possibly two larger-screened iPhones in the autumn, when it usually releases new phone models.

Overall, Kantar’s data showed a surge in the share of sales for handsets running Google’s Android for the three months to the end of May 2014. In the US, its share of sales rose to 61.9%, the first time they have been above 60% since August 2012. Apple’s share of sales was 32.5%, its lowest since October 2011 when the iPhone 4S was launched.

In Germany, Android sales passed 80%, for the first time; iPhone sales were 12.1%, the smallest since September. Windows Phone sales fell, to 5.9% of sales.

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The Australian Mobile Phone Market Hit Seasonal Low In Q1 2014, says IDC Australia

IDC PMS4colorversion 1 300x99 The Australian Mobile Phone Market Hit Seasonal Low In Q1 2014, says IDC Australia

A total of 2.05 million mobile phones were shipped in Q1 2014, recording -22% quarter-on-quarter (QoQ) and -17% year-on-year (YoY) decline as the market rationalised following a peak Christmas season last quarter.

The general migration from feature phone to smartphone continued on into the first quarter of 2014 as expected, resulting in a -38% decline in feature phone shipments. Smartphone shipments, however, declined as well by -20% QoQ, caused by a seasonal lull resulting from the transition period between two major product launches in the market.

“The smartphone market in Q1 was subdued when the initial hype over Apple’s new iPhone 5s and 5c tapered off from last quarter. Consumers were also holding off their purchases in anticipation for the next wave of Galaxy S smartphones from Samsung, then rumoured to be in Q2,” says IDC’s Senior Market Analyst, Amy Cheah.

Android continue to hold the largest share of the overall market with Samsung leading the pack. The vendor took to reducing prices of older generation Galaxy S phones ahead of a highly anticipated Galaxy S5 launch, regaining share from Apple as demand for iPhone 5s and 5c normalises.

IDC expects 4G LTE adoption and migration from feature phones to remain key drivers of smartphone adoption, with a forecasted growth of 5% in smartphone shipments by 2014. Smartphone screen sizes are also expected to be larger as economies of scale drive cost of display panel downwards. “While still niche now given the high price points, phones with screens larger than 5 inches, or more commonly known as Phablets, will become mainstream as lower display cost opens up greater opportunities for affordable low-end Phablets in the long run,” says Cheah.

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Screen Shot 2014 07 02 at 12.46.27 PM The Australian Mobile Phone Market Hit Seasonal Low In Q1 2014, says IDC Australia

2014 B2B Technology Content Marketing Trends: Content Marketing Budget, Outsourcing and Challenges

Content Marketing Institute’s newest research report, B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends- North America, gives insight into what technology marketers are using content marketing for. This research, sponsored by International Data group (IDG), focuses on key differences between the most effective technology marketers and their less effective peers.  Watch this video on content marketing budgets, outsourcing and challenges.  

For the full report, click here

Click here to view an INFOGRAPHIC on this research

 

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital

ComScore

May turned out to be a banner month for mobile as it delivered on some huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years. Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May, coming in at 51%.

Screen Shot 2014 07 02 at 10.15.29 AM Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital

Internet Radio Leads Categories Generating Majority of Activity from Mobile

While the mobile platform shift continues unabated, not every content category has experienced the shift at the same speed. An analysis of the leading content categories (based on those with at least 10 billion minutes of total engagement in May) showed which have seen the most pronounced shift to mobile. Amazingly, but perhaps not altogether unexpectedly, a couple of important categories have shifted almost exclusively to mobile. Digital Radio, led by category leader Pandora now generates more than 96% of its total engagement from mobile devices. Meanwhile the Photos category, with key players such as Instagram and Flickr leading the way, also attracted 96% of its activity from mobile. Other categories getting at least 90% of their engagement from mobile include Maps (thanks to Google Maps, Apple Maps, and others) and Instant Messengers (led by Facebook Messenger, WhatsApp, Viber and others).

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Smartphone Shipments Account For More Than Half of Thailand’s Phone Market for the First Time in 1Q2014: IDC

IDC PMS4colorversion 1 300x99 Smartphone Shipments Account For More Than Half of Thailand’s Phone Market for the First Time in 1Q2014: IDC

With falling price and continuous push from the telecom carriers, smartphone shipments accounted for more than half of Thailand’s mobile phone market for the first time even though the economy shrank 0.6% year-on-year (YoY) amidst the political conundrums that led to major roads in Bangkok being blocked for weeks.

This places Thailand as the third country in Southeast Asia after Singapore and Malaysia to ship more smartphones than feature phones.

According to IDC’s Asia/Pacific Quarterly Mobile Phone Tracker, the Thailand mobile phone market began the year with 5.7 million units, which represent a 7% year-on-year decline. Dragging down the total market was feature phones, which faced a 27% YoY decline. Meanwhile, smartphone showed a healthy growth of 27% YoY.

“These mirroring changes are a reminder of the way affordable smartphones have been successfully replacing feature phones in Thailand. Perhaps the most potent force now is the emergence of smartphones that cost less than THB2500 (US$80), a category which did not exist in Thailand a year ago, but now account for almost 20% of the total smartphone market,” says Satianporn Suvansupa, Associate Market Analyst for Client Devices Research at IDC Thailand.

“The transition has been driven largely by the carriers, which have been relentlessly persuading customers to adopt smartphones after the 3G licenses were granted. These trends are in line with IDC’s prediction that 2014 will be the first year smartphone outsells feature phone in Thailand.”

The relatively well-off performance of smartphone shipment also indicates its steady imperviousness to the sliding economy and political difficulties that have put a severe strain on other client devices such as PC and tablet. This is due to increased importance of constant communications, and also smartphone’s ability to partially serve other devices’ functions.

“Phone usage has become such an integrated part of our lives now to the point that it’ll be difficult mentally and practically to delay our phone purchase once the current one is lost or broken down. As such, consumers may at worse respond to their drop in income by choosing a reasonably priced smartphone instead of stopping the purchase altogether.”

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Putting the Spotlight on the Mobile Evolution

Digital Marketing Magazine

A new Global Mobile Survey, from IDG Global Solutions (IGS), has put a spotlight on the evolution of mobile in the biggest study of consumer and business’ use of mobile devices.

The survey highlights a dramatic increase in mobile video consumption with 74% of consumers use a smartphone to watch online videos compared with 61% in 2012. Additionally, mobile is replacing traditional media as 50% of respondents use a tablet to read newspapers and 40% have replaced either the desktop or laptop with a tablet device.

The boundaries between business and personal life are becoming increasingly blurred as 80% of all respondents research products or services for business on a tablet in the evening. However, a lack of mobile enabled websites and concerns about security remain the biggest barriers to the growth of purchases on smartphone.

The survey, conducted among more than 23,500 executives and consumers across 43 countries, focuses on four key areas:

Mobile Executives: How executives use mobile devices – especially for business

Mobile Business: How and when audiences research and purchase products on mobile devices

Mobile Millennials vs. Generation X: Differences in consumer behaviour across video, social and commerce

Mobile Lifestyle: How audiences use multiple screens, socialise and buy on mobile devices

The research also reveals that video consumption has become pervasive on mobile devices with 75% of respondents using smartphones and 87% tablets to watch online video. Millennials and C-Suite executives meanwhile are near equal consumers of tablet video with 92% of 18- to 24-year-olds while 91% of senior executive (CEO/COO/Chairman/President) reporting they watch video on their tablet. Both audiences access all kinds of video content, including YouTube, movies, TV shows and training guides, although senior executives are twice as likely as Millennials to watch promotional videos.

Christina Carstensen, IDG Global Solutions, said: “The ‘mobile evolution’ is having a profound effect on consumers and businesses. It has kick-started the ‘always-on’ culture, presenting brands with unprecedented opportunities to develop closer relationships with their customers. We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way.”

Mobile Executives

For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone with 13% reporting making a purchase between $1,000 to $4,999 USD. (£600–2,999; €700–3,499).

Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

Mobile for Business

Tablet ownership has exploded among survey respondents rising from 20% in 2011 to 61% in 2014. In Latin America, 41% of respondents said their tablet had replaced their laptop computer with 59% reporting using their tablet device to purchase IT products for their business, the highest percentage of all regions surveyed. Software and computer accessories were the IT products most frequently purchased for business across all regions, reflecting significant opportunity for IT companies willing to invest in mobile commerce innovations such as shoppable video.

Millennials vs. Generation X

Nearly all respondents aged 18-34 owned a smartphone and 91% of 18-24 year olds and 85% of 25-34 year olds used social networking sites and apps on their smartphone. Only 38% of 18-24 year olds owned a tablet, however. Tablet ownership jumps to 55% among 25 to 34 year olds and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

Mobile Tech Lifestyle: Multitasking

The majority of Global Mobile Survey respondents are multitasking: 61% use another device at the same times as their tablet and 58% use another device at the same time as their smartphone. In both cases the majority of activity on these devices is unrelated.