Upcoming Events
Event Date Location

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

lead-generation

Subscribe To Latest Posts
Subscribe

NEW REPORT: B2B Lead Generation Trends 2013

B2B Technology Marketing Community

Our B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

Here are the Top-5 Trends in B2B Lead Generation (for more details download the report):

(1) The number one challenge for B2B marketers: Generating high quality leads.
(2) The most effective lead generation tactics used by marketers: Company website, email marketing and SEO.
(3) The greatest barrier to lead generation success is lack of resources: Staff, budget and time.
(4) B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume.
(5) The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase.

View full report