IDG Global Solutions survey finds work and personal use converge
Framingham, MA, USA, & Staines, UK—July 30, 2013 —The adoption of mobile devices for personal use is well documented but less is known about their use at work. An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries. Forty-one percent use their private smartphone for business while almost as many use a tablet (37%). Private/business tablet use ran as high as 59% in Asia Pacific and Latin America to 36% in North America and 29% in Western Europe. As for smartphones supported by an organization’s IT department, Asia Pacific and Latin America led the way followed by Eastern Europe and North America.
The 25,601 respondents to an online survey fielded from March to May 2013 said they rely heavily on both devices to read email (93%-94%) and download or use mobile apps (67%-71%). They are also actively seeking industry news and conducting research about technology issues and products (insert link to Work Usage slides Q 26 and 9). The questionnaire was posted to 120 IDG tech media sites worldwide that attract both consumers and IT professionals.
When asked if a tablet is their primary computer, respondents in Middle East/Africa led the way at 43% followed by respondents in Latin America and Asia Pacific at around 30% each. Users in North America and Western Europe came in at 19% and 18%, respectively.