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CIO Perspectives Houston

11/11/2014 San Jose CA

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11/18/2014 - 11/20/2014 San Jose CA

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11/18/2014 Dallas TX

IT Roadmap Conference & Expo – Washington

12/03/2014 Washington D.C.

Email Insider Summit

12/07/2014 - 12/10/2014 TBA

iMedia Agency Summit: The Agency Re-Defined: Balancing Scale, Scrappiness, & Innovation

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Search Insider Summit

12/10/2014 - 12/13/2014 Deer Valley UT

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada


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CMOs say digital will transform budgets


Over three-quarters (78%) of global marketing executives expect digital and mobile technology to transform corporate marketing over the next five years, a new survey has shown.

However, the poll of nearly 600 senior executives in 11 countries by Accenture Interactive, the management consultancy, also found 79% think their organisation will not be a fully digital operation over the same period.

Furthermore, more than one-third expect 75% of their marketing budgets to comprise spending on digital, and 41% expect their spending on digital marketing to increase by more than 5% within the next year.

With digital marketing accepted by so many marketers as likely to transform the industry, Accenture advised companies to adapt to the new environment or risk being left on the sidelines.

To improve the customer experience – only 62% of respondents believe their organisation currently achieves this – Accenture recommended marketers increase their links with the C-suite and to focus marketing campaigns on desired outcomes rather than on sales.

It also urged them to devise campaigns that improve customer engagement and to develop an “ongoing dialogue”, or a relationship that it said should cover “the whole spectrum of sales, service, retention and loyalty”.

“As marketing executives are increasingly embracing digital, they can be catalysts to help their company take advantage of the wider digital opportunity and protect against broader digital threats,” said Brian Whipple, senior managing director at Accenture Interactive.

To help drive the digital transformation of their organisations, he said marketers should extend their vision beyond traditional boundaries.

“The opportunities, as well as the potential and real threats, are all about the customer, the brand, the interface with the customer and how the customer is empowered,” he said.

What Does Latino Technology Use Mean For Your Brand?


At this point, it’s really not a question of whether or not Hispanic consumers utilize mobile technology more than their non-Hispanic counterparts. As recognized “trendsetters,” Hispanic consumers are clearly outpacing non-Hispanics in their adoption of mobile, social and online sources for shopping, especially at the local level, according to a recent BIA/Kelsey study.

But, what is valuable to advertisers are these questions: To what degree? and For what purposes? Hispanic consumers use mobile technology and how that information can help advertisers create content that will capture their attention.

In a recent nationwide study of mobile phone use by Hispanics vs. non-Hispanics, we asked participants to shed a little light on how they used their mobile phones and the results were as expected:

Social Media 

For those engaged in social media, 95.5% of Hispanics used their mobile phone to access Facebook compared to 98.6% of non-Hispanics. The usage numbers are also relatively close for several other sites like Google+, Pinterest and LinkedIn.

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Mobile Devices Invade the Workplace of the Tech Savvy

IDG GlobalSolutions Color Mobile Devices Invade the Workplace of the Tech Savvy

IDG Global Solutions survey finds work and personal use converge

Framingham, MA, USA, & Staines, UK—July 30, 2013 —The adoption of mobile devices for personal use is well documented but less is known about their use at work.  An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries.   Forty-one percent use their private smartphone for business while almost as many use a tablet (37%).  Private/business tablet use ran as high as 59% in Asia Pacific and Latin America to 36% in North America and 29% in Western Europe.  As for smartphones supported by an organization’s IT department, Asia Pacific and Latin America led the way followed by Eastern Europe and North America.

The 25,601 respondents to an online survey fielded from March to May 2013 said they rely heavily on both devices to read email (93%-94%) and download or use mobile apps (67%-71%).  They are also actively seeking industry news and conducting research about technology issues and products (insert link to Work Usage slides Q 26 and 9).  The questionnaire was posted to 120 IDG tech media sites worldwide that attract both consumers and IT professionals.

When asked if a tablet is their  primary computer, respondents in Middle East/Africa led the way at 43% followed by respondents in Latin America and Asia Pacific at around 30% each.  Users in North America and Western Europe came in at 19% and 18%, respectively.

For the full press release click here

For infographics and charts on the mobile research click here

Smartphone firms try to reclaim magic

The Washington Post

The smartphone revolution has reached Joe Cecconi, which may mean it isn’t a revolution anymore.

The retiree from Fairfax County got his Samsung Galaxy S III six months ago, finally giving up on his old flip phone. He hardly ever uses the apps, but he said he found the smartphone very useful for “the Web, texting and making calls.”

The handheld devices, which just a few years ago were seen as technological status symbols, are now for the first time in the hands of a majority of Americans, according to a study released Wednesday by the Pew Internet & American Life Project. They’ve become commonplace, meaning for every technophile sideloading apps onto an unlocked smartphone, there’s probably a middle-aged office worker peering over a pair of bifocals at a touchscreen.

The two dominant smartphone makers, Apple and Samsung, are still fighting over the declining share of Americans who don’t have one. They are using slick television commercials and aggressive lawsuits against each other because the devices remain critical to their bottom lines. But some analysts say the phones have reached their technological ceiling. New versions have struggled to wow reviewers and average consumers, a factor particularly important to tech firms, which often sell more products if they are seen as cutting-edge innovators.

“Now that it’s in the hands of everybody, maybe it loses its cool,” said Ramon Llamas, a mobile trends analyst at International Data Corp.

Apple rarely comments on products in its pipelines, but chief executive Tim Cook hinted at a technology conference last week that “the wrist is interesting,” sparking rumors that it could unveil some wearable technology at next week’s Worldwide Developers Conference. 

“We’re standing on the edge of what wearable computing is going to be,” said Llamas, the IDC analyst. The wearable tech market could sell up to 9.4 million devices by 2016, analysts say.

 Continue reading… 

Publishers need to get their apps in gear

eMedia Vitals

Apple is rumored to be announcing the fifth generation of its iPad on June 18. Mobile devices account for an increasingly larger share of most publishers’ web traffic – including a whopping 65% for BuzzFeed.  Publishers are delivering 1.7 million digital editions a week built with Adobe’s Digital Publishing Suite – a sixfold increase over the past two years.

It may be time to take this whole mobile thing a bit more seriously.

The elements required to justify greater investment in mobile development are falling into place. More people are reading digital magazines; Adobe says per-publication readership across its DPS-based publications has increased by an average of 80% over the past six months. More devices are coming to market, with models such as the iPad mini and Kindle HD extending into the mass market.

“People are more comfortable reading magazine content on tablets,” Lynly Schambers-Lenox, Adobe’s group product marketing manager for digital publishing, said in a recent interview. “That’s not surprising, and we expect it to continue.”

Read more… 

World Tech Update- 3/8/13

IDG News Service

We’re back at Mobile World Congress with news we didn’t get to last time like a MEMS watch that can tell what kind of exercise you’re doing, a blazing fast LTE phone from China’s Huawei and a scratch proof smartphone screen made from sapphire.

Mobile’s Impact on the Enterprise

IDG Enterprise

The goal of the IDG Enterprise Mobility survey was to explore how organizations are investing in mobile technology – now and in the future – as well as the important challenges or barriers to implementing mobile solutions, and factors used to evaluate technologies. It also looked at how IT is addressing management and support of mobile devices and platforms, and how the proliferation of mobile technologies is effecting organizations on a company-wide scale, and within the IT organization.

Key Findings Include:

  • Almost half (48%) of the respondents reported that mobile technology investments are being driven by business strategy, rather than shaping it.
  • Gaining productivity advantages (86%) and improving customer support or services are the top drivers of investment in mobile technology.

For the complete list of findings and sample slides click here

Samsung’s road to global domination

CNN Money

FORTUNE — To understand how Samsung — yes, Samsung — became America’s No. 1 mobile phonemaker and thorn in Apple’s side, it’s helpful to rewind to last fall. On a mid-September morning, Apple (AAPL) CEO Tim Cook stepped onto a stage in San Francisco to unveil the iPhone 5. Several hundred miles away, in a Wolfgang Puck restaurant in Los Angeles, a group of marketing executives from Samsung Electronics followed real-time reactions to Cook’s remarks. They huddled around tables mounted with laptops and TV screens, carefully tracking each new feature and monitoring the gush of online comments on the new device via blogs and social media sites. As the data flowed in, writers from the company’s advertising agency, who were also camped out in the restaurant turned war room, scrambled to craft a response.

Two hours later, when Cook stepped off the stage, the Samsung group was already drafting a series of print, digital, and TV ads. The following week — as the iPhone 5 went on sale — the company aired a TV ad mocking Apple “fanboys” queuing up for the new phone. (“The headphone jack is going to be on the bottom!”) The 90-second commercial went on to become the most popular tech ad of 2012, garnering more than 70 million views online. More important, in the weeks following the launch of Apple’s iPhone 5, Samsung sold a record-breaking number of its own signature smartphone, the Galaxy S III. “We knew this was going to be a big moment in time, when consumers are really paying attention,” says Todd Pendleton, chief marketing officer of Samsung’s U.S.-based mobile division. “We wanted to take that opportunity and all that energy and make it Samsung’s moment.”

No doubt about it, Samsung is having a moment. In recent years the South Korean company has taken the mobile world — the U.S. included — by storm. Last year it overtook longtime leader Nokia to become the No. 1 player in cellphones, with 29% market share worldwide. In smartphones, those high-end devices with advanced computing power, Samsung is also No. 1 globally and in a dead heat with Apple in the U.S.: Most analysts show Apple with a slight edge in smartphone sales, while one outfit, ABI Research, says Samsung’s share of smartphone shipments topped 33%, compared with Apple’s 30%. (To be sure, Apple sells one device, the iPhone, while Samsung offers 25 unique smartphones in the U.S.) “Samsung is on fire,” says John Legere, CEO of mobile operator T-Mobile USA.

Forrester: 84% Of U.S. Adults Now Use The Web Daily, 50% Own Smartphones, Tablet Ownership Doubled To 19% In 201


Forrester Research just published its annual “State of Consumers and Technology” report. As usual, it’s chock-full of interesting statistics about how U.S. consumers use the Internet, but the most interesting statistic is probably that the overall online penetration rate in the U.S. has stabilized at 79 percent (the same number Forrester found in 2011). That’s the percentage of U.S. adults that go online at least monthly. What has changed, however, is how many adults go online at least daily: In 2011, that was 78 percent of U.S. adults, and in 2012, Forrester reports that 84 percent now go online at least once per day.

One of the reasons for this is, of course, the growing smartphone and tablet penetration. Forrester found that about half of U.S. online adults now own a smartphone and two-thirds even own multiple connected devices. Tablet adoption doubled since 2011 and is now at 19 percent.

Continue reading… 

P&G’s New Approach to Digital


During its Signal P&G event in Cincinnati, Marc Pritchard, global marketing and brand building officer of P&G, talked about how brand building has changed since the proliferation of Internet technology and about how important it is for brands to keep up. Pritchard put a big emphasis on the influx of mobile devices in the market and the pace at which consumers are adopting mobile technology. He also focused on social media and consumers’ dependence on social to talk with one another and also to talk with brands.

Read more…