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Apple is rumored to be announcing the fifth generation of its iPad on June 18. Mobile devices account for an increasingly larger share of most publishers’ web traffic – including a whopping 65% for BuzzFeed. Publishers are delivering 1.7 million digital editions a week built with Adobe’s Digital Publishing Suite – a sixfold increase over the past two years.
It may be time to take this whole mobile thing a bit more seriously.
The elements required to justify greater investment in mobile development are falling into place. More people are reading digital magazines; Adobe says per-publication readership across its DPS-based publications has increased by an average of 80% over the past six months. More devices are coming to market, with models such as the iPad mini and Kindle HD extending into the mass market.
“People are more comfortable reading magazine content on tablets,” Lynly Schambers-Lenox, Adobe’s group product marketing manager for digital publishing, said in a recent interview. “That’s not surprising, and we expect it to continue.”
We’re back at Mobile World Congress with news we didn’t get to last time like a MEMS watch that can tell what kind of exercise you’re doing, a blazing fast LTE phone from China’s Huawei and a scratch proof smartphone screen made from sapphire.
The goal of the IDG Enterprise Mobility survey was to explore how organizations are investing in mobile technology – now and in the future – as well as the important challenges or barriers to implementing mobile solutions, and factors used to evaluate technologies. It also looked at how IT is addressing management and support of mobile devices and platforms, and how the proliferation of mobile technologies is effecting organizations on a company-wide scale, and within the IT organization.
Key Findings Include:
Almost half (48%) of the respondents reported that mobile technology investments are being driven by business strategy, rather than shaping it.
Gaining productivity advantages (86%) and improving customer support or services are the top drivers of investment in mobile technology.
For the complete list of findings and sample slides click here
FORTUNE — To understand how Samsung — yes, Samsung — became America’s No. 1 mobile phonemaker and thorn in Apple’s side, it’s helpful to rewind to last fall. On a mid-September morning, Apple (AAPL) CEO Tim Cook stepped onto a stage in San Francisco to unveil the iPhone 5. Several hundred miles away, in a Wolfgang Puck restaurant in Los Angeles, a group of marketing executives from Samsung Electronics followed real-time reactions to Cook’s remarks. They huddled around tables mounted with laptops and TV screens, carefully tracking each new feature and monitoring the gush of online comments on the new device via blogs and social media sites. As the data flowed in, writers from the company’s advertising agency, who were also camped out in the restaurant turned war room, scrambled to craft a response.
Two hours later, when Cook stepped off the stage, the Samsung group was already drafting a series of print, digital, and TV ads. The following week — as the iPhone 5 went on sale — the company aired a TV ad mocking Apple “fanboys” queuing up for the new phone. (“The headphone jack is going to be on the bottom!”) The 90-second commercial went on to become the most popular tech ad of 2012, garnering more than 70 million views online. More important, in the weeks following the launch of Apple’s iPhone 5, Samsung sold a record-breaking number of its own signature smartphone, the Galaxy S III. “We knew this was going to be a big moment in time, when consumers are really paying attention,” says Todd Pendleton, chief marketing officer of Samsung’s U.S.-based mobile division. “We wanted to take that opportunity and all that energy and make it Samsung’s moment.”
No doubt about it, Samsung is having a moment. In recent years the South Korean company has taken the mobile world — the U.S. included — by storm. Last year it overtook longtime leader Nokia to become the No. 1 player in cellphones, with 29% market share worldwide. In smartphones, those high-end devices with advanced computing power, Samsung is also No. 1 globally and in a dead heat with Apple in the U.S.: Most analysts show Apple with a slight edge in smartphone sales, while one outfit, ABI Research, says Samsung’s share of smartphone shipments topped 33%, compared with Apple’s 30%. (To be sure, Apple sells one device, the iPhone, while Samsung offers 25 unique smartphones in the U.S.) “Samsung is on fire,” says John Legere, CEO of mobile operator T-Mobile USA.
Forrester Research just published its annual “State of Consumers and Technology” report. As usual, it’s chock-full of interesting statistics about how U.S. consumers use the Internet, but the most interesting statistic is probably that the overall online penetration rate in the U.S. has stabilized at 79 percent (the same number Forrester found in 2011). That’s the percentage of U.S. adults that go online at least monthly. What has changed, however, is how many adults go online at least daily: In 2011, that was 78 percent of U.S. adults, and in 2012, Forrester reports that 84 percent now go online at least once per day.
One of the reasons for this is, of course, the growing smartphone and tablet penetration. Forrester found that about half of U.S. online adults now own a smartphone and two-thirds even own multiple connected devices. Tablet adoption doubled since 2011 and is now at 19 percent.
During its Signal P&G event in Cincinnati, Marc Pritchard, global marketing and brand building officer of P&G, talked about how brand building has changed since the proliferation of Internet technology and about how important it is for brands to keep up. Pritchard put a big emphasis on the influx of mobile devices in the market and the pace at which consumers are adopting mobile technology. He also focused on social media and consumers’ dependence on social to talk with one another and also to talk with brands.
FRAMINGHAM, Mass. – The worldwide smartphone market grew 42.6% year over year in the third quarter of 2011 (3Q11), despite a slowdown within key mature markets. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped 118.1 million units in 3Q11 compared to 82.8 million units in the 3Q10. However, the 42.6% growth was lower than IDC’s forecast of 49.1% for the quarter and lower than 2Q11 growth of 66.7%.
Nope, It’s Not the ‘Year of Mobile.’ It’s Way Bigger
I bet I got your attention with that one. Right? Good because I meant it. Not in the annual “this is the year of mobile”-type of chant marketers often sing. Nope, I mean that this is the pivotal moment in history when advancements in mobile technology combined with dramatic, global demographic trends have reached a level of escalating change with the potential to very literally lift the conditions of millions of people.
If it sounds kinda of far fetched — I don’t blame you. But when you dig into this a bit, you will see how this is happening right now and far faster than you might imagine. This trend made itself startlingly apparent to me recently given my recent introduction to HUM News, a news service providing verifiable news from the developing world. When viewed through the dual filters of technology and demographics, we see that this potent convergence is shaping a new reality very quickly and very dramatically.
To understand this perspective better, let’s examine three macro trends that are approaching a pivotal tipping point in terms of scope, scale and market adoption.