“Bring your own device” (BYOD) is a phrase that has been on the lips of many a technology professional for the past two years, but classifying it, quantifying it and facing up to it has become paramount as more and more enterprises recognise it as an area for risk mitigation.
Whether you label BYOD is a trend, a movement or a culture change, the fact remains that more employees are bringing more devices to the office, consuming resources and then crossing network boundaries to their home LAN, or a public Wi-Fi hotspot.
“In the Middle East most [mobile workers] have a minimum of three devices connected to the Internet from the private side,” Wolfram Fischer, vice president, Europe Middle East and Africa, Aruba Networks, told ITP.net.
And these users are demanding. It has no longer become practical to bar their access to the corporate domain as many of these devices are used for one or more productive, work-based tasks.
BYOD has many faces. When addressing the phenomenon, corporate bodies must consider a number of issues that cross department lines. First of all, who is in charge? IT? Not necessarily, as Fischer explained.
FRAMINGHAM, Mass. February 26, 2014 – According to a new mobile phone forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments will slow to 8.3% annual growth in 2017 and 6.2% in 2018. Annual smartphone volume in 2013 surpassed 1 billion units for the first time, accounting for 39.2% growth over 2012. In the coming year, IDC expects mature markets like North America and Europe to drop to single digits, and Japan might contract slightly. Despite the high growth expected in many emerging markets, 2014 will mark the year smartphone growth drops more significantly than ever before. 2014 volumes are expected to be 1.2 billion, up from 1 billion in 2013, representing 19.3% year-over-year growth.
“In North America we see more than 200 million smartphones in active use, not to mention the number of feature phones still being used,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “2014 will be an enormous transition year for the smartphone market. Not only will growth decline more than ever before, but the driving forces behind smartphone adoption are changing. New markets for growth bring different rules to play by and ‘premium’ will not be a major factor in the regions driving overall market growth.”
As mature markets become saturated and worldwide growth slows, service providers and device manufacturers are seeking opportunities to move hardware wherever they can. The result is rapidly declining price points, creating challenging environments in which to turn a profit. Worldwide smartphone average selling price (ASP) was $335 in 2013, and is expected to drop to $260 by 2018.
As the digital revolution continues to reshape the IT landscape, Enterprise IT faces some high-stakes decisions and pressure to move on those decisions quickly. Network World’s whitepaper, Enterprise IT at the Crossroads, explores how the confluence of digital disruptors—such as cloud and mobile—are driving transformative change at many companies.
Network World’s infographic illustrates the technologies impacting the network and pinpoints where IT executives are with initiatives within existing and emerging technologies. It is designed to be a useful resource to help tech marketers position their products/solutions and messaging more effectively to their target customers and prospects. The statistics included come from Network World’s many research studies providing insight into these influential IT decision-makers.
Facebook, in a major push to expand its business on smaller screens, has agreed to buy the mobile messaging app WhatsApp for $16 billion, the companies said Wednesday.
Facebook plans to pay $12 billion in shares and $4 billion in cash to acquire the company. It will also grant $3 billion in stock options to WhatsApp’s founders and employees. The deal is expected to close this year pending regulatory approval, Facebook said.
The size of the deal shows the value that Silicon Valley firms now place in mobile users, and what a high-stakes industry mobile computing has become. Facebook paid $1 billion when it bought Instagram almost two years ago, and even then some said it had paid too much.
WhatsApp has 450 million monthly users, and 70% of them access the service daily, Facebook said, making WhatsApp one of the leading mobile messaging services.
WhatsApp will operate “independently” inside Facebook and retain its own brand, Facebook said, a similar model it has used for its Instagram acquisition.
“WhatsApp is on a path to connect 1 billion people. The services that reach that milestone are all incredibly valuable,” Facebook CEO Mark Zuckerberg said in a statement.
While news publishers are starting to turn to paywalls and move away from an almost complete reliance on advertising, game publishers are already creating experiences that attract millions of paying users and, according to Shai Drori of Appsfire who spoke at the event, “most revenue for mobile games is coming from in-app purchases, not advertising.”
Mobile games are generally categorised into two groups when it comes to monetisation: pay-to-play and free-to-play. Pay-to-play apps act much like the paywall of The Times of London, in that one must pay before downloading the app and accessing any of its content.
Free-to-play apps are free to download, and generally a portion of their content is available to all, while certain levels, power-ups, or accessories must be unlocked via in-app purchases.
Mobile advertising is twice as effective as desktop among the general population and up to four times more effective when targeted towards affluent consumers, a global study from BBC World News has claimed.
The study also found that more affluent consumers around the globe were more connected to the internet via mobile than less affluent users, with 39 per cent accessing the internet via mobile devices at least once and hour – 18 per cent higher than the general population.
In addition, more than half (51 per cent) of affluence consumers use their mobile phone for business, compared to 40 per cent of the population. A third of affluent consumers agreed that brands need to be on mobile if they wish to be considered modern and dynamic – 15 per cent more than the general population.
Furthermore, high income earners were found to be marginally more positive towards advertising on mobile (19 per cent) ahead of desktop (18 per cent). For sites where content is free, 41 per cent said they would be happy to see ads on mobile websites.
Global smartwatch shipments reached 1.9 million units last year, and Google’s Android mobile OS captured a 61 percent market share, according to Strategy Analytics.
The nascent smartwatch market is starting to take shape and there is huge opportunity for growth. In 2012 vendors only shipped a few hundred thousand units, said Neil Mawston, executive director at Strategy Analytics.
Samsung’s Galaxy Gear (pictured at top) helped Android achieve its dominant market share. The device is being promoted heavily in the U.S., U.K. and South Korea, the market research company said.
Android has several challengers in the smartwatch space, like Firefox and Pebble OS, but none of them are a major threat at this stage because of their relatively limited ecosystems and modest retail presence.
FRAMINGHAM, Mass.–(BUSINESS WIRE)–The smartphone market passed an important milestone in 2013 when worldwide shipments surpassed the 1 billion mark for the first time, driven by continued momentum from Android and iOS. According to the International Data Corporation (IDC)Worldwide Quarterly Mobile Phone Tracker, Android and iOS accounted for 95.7% of all smartphone shipments in the fourth quarter of 2013 (4Q13), and for 93.8% of all smartphone shipments for the year. This marked a 4.5-point increase from the 91.2% share that the two platforms shared in 4Q12, and a 6.1-point increase from the 87.7% share they had in 2012.
“In 2013 we saw the sub-$200 smartphone market grow to 42.6% of global volume, or 430 million units”
“Clearly, there was strong end-user demand for both Android and iOS products during the quarter and the year,” says Ramon Llamas, Research Manager with IDC’s Mobile Phone team. “What stands out are the different routes Android and Apple took to meet this demand. Android relied on its long list of OEM partners, a broad and deep collection of devices, and price points that appealed to nearly every market segment. Apple’s iOS, on the other hand, relied on nearly the opposite approach: a limited selection of Apple-only devices, whose prices trended higher than most. Despite these differences, both platforms found a warm reception to their respective user experiences and selection of mobile applications.”
While smartphone market growth remained strong in 2013, it should be noted that the era of double-digit annual growth has only a few years remaining. In the meantime, handset vendors are doing all they can to capture demand while it is still present. Worldwide smartphone marketing campaigns continue to stay focused on flagship devices like the iPhone 5S, Galaxy Note 3, and the HTC One, yet research shows that consumer buying is rapidly shifting toward products with significantly lower price points.
The words “International Data Group” conjure up an old era of computers that took up entire rooms with data-punching experts wearing white coats. And it’s not a coincidence that the International Data Group, or IDG, was founded in 1964 near Boston. But what started as a research firm turned into a series of tech trade publications (e.g. InfoWorld, Computerworld), consumer tech pubs (e.g. PC World, MacWorld), and events that spanned the globe. Now, the private company is looking toward a data-driven, mobile future.
“I think mobile will be fascinating in two areas: How do you gate that content and use that channel to deepen that relationship with readers? And from the advertiser’s perspective and with responsive design, how are you going to leverage video and native ads on those platforms?” said Michael Friedenberg, who ascended to IDG CEO last summer, and spoke to me recently via Skype.
IDG has been slowly moving its U.S. publications from print to digital, moving InfoWorld in 2009and more recently PC World went online-only, with an emphasis on charging annual subscriptions for tablet editions. While newer tech blogs such as TechCrunch and Engadget have gained prominence — and borrowed from IDG’s playbook of mixing content with events and research — IDG continues to plug away quietly. The company has turned its focus to programmatic ad sales with its Tech Media Exchange, and continues its global ambitions by focusing on the emerging MINT (Mexico, Indonesia, Nigeria, Turkey) area.
While many people wrote off tech trade publications as obsolete in the digital era, IDG continues to expand, diversify and find new ways to serve the tech industry.
Below is an edited version of my interview with Friedenberg, with audio clips for some of his answers.