When you were a youngster and wanted to meet new people and make friends, you had to travel to an event such as an ice cream social. Today, connecting with friends can be accomplished instantly via a few clicks a la social media.
If you need further evidence of social media’s omnipresent influence nowadays, take a gander at We Are Social’s “Digital Statshot 002″ report, which reveals that there are currently about 2 billion active social media accounts worldwide-equating to a whopping penetration of 28% of the planet’s population, with about roughly 1.6 billion of these accounts active via mobile. What’s more, 72% of all internet users are currently active on social media, and 93% of marketers use social media for business.
Social platforms also continue to increase and, for the most part, thrive. In order, the top 10 most popular social networking sites (according to eBizMBA, Inc.) are Facebook (900 million estimated unique monthly visitors), Twitter (310 million), LinkedIn (255 million), Pinterest (250 million), Google+ (120 million), Tumblr (110 million), Instagram (100 million), VK (80 million), Flickr (65 million), and Vine (42 million).
Ask industry experts and they’ll tell you that social media has rapidly evolved from a niche digital channel into an indispensible and expected feature that’s fully integrated into the online experience for users everywhere. “Social media is no longer just for fun, but now provides an essential communication and research function to individuals,” says Annette A. Penney, online marketing strategist for Inspire and Acquire. “We now often prefer to communicate with our friends, family members, and work colleagues through our social media accounts rather than call them on the phone.”