Upcoming Events
Event Date Location

Digital Summit Phoenix

02/04/2015 - 02/05/2015 Acottsdale AZ

Mobile World Congress

03/02/2015 - 03/05/2015 Barcelona .

SXSW 2015

03/13/2015 - 03/21/2015 Austin TX

Enterprise Connect

03/16/2015 - 03/19/2015 Kissimmee FL

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

2015 Will See The Rise Of Dark Social

MediaPost

Dark social is the sharing activity that is somewhat invisible to traditional analytics. It’s the culmination of referrals and sharing of content that originates from instant messages, e-mails containing links, and most recently, the rise of ephemeral social communication platforms such as Snapchat, WeChat and WhatsApp.

A majority of focus today is on social broadcast platforms such as Facebook and Twitter. With the tides shifting toward ephemeral social communication applications as a key driver of sharing, the attribution data of the share — and all of the value that comes with it — is essentially untapped and, in some cases, simply unknown.

According to a recent Radium One study, 59% of all online sharing is via dark social. Further, a whopping 91% of Americans regularly share information via dark social methods. This study also showed that 72% of sharing is simply users copying and pasting long URLs and either e-mailing or texting the information.

There are a significant number of conversations — and more importantly, potential intent — from a marketing perspective that is simply being ignored and untapped. Currently, there’s an over-reliance on retargeting. Dark social could represent an opportunity to bring balance to the equation.

Read more here… 

Why Apps for Messaging Are Trending

The New York Times

A team at BuzzFeed, the news and entertainment site, knew it had struck gold when it came across a decades-old photo of Dwayne Johnson, the musclebound wrestler and film star known as The Rock, wearing a fanny pack and dated bluejeans.

To drum up more attention, the team changed the picture’s background to a holiday theme and added “Rockin’ around the Christmas Tree” in big lettering. But then, instead of posting the image to BuzzFeed, the team uploaded it to Instagram, the hugely popular photo-sharing service.

The image then took on a life of its own. Mr. Johnson quickly embraced the joke, reposting the picture to his own Instagram account. Nearly 390,000 people indicated they liked the post, and the image became the top topic of conversation on the message board site Reddit.

“We didn’t pour gas on it. We didn’t post it to the home page,” said Summer Anne Burton, editorial director of the 10-person BFF team at BuzzFeed that is dedicated to posting photos and videos to photo and messaging apps. “We just stuck it on Instagram and it took off all over the place. That’s the dream.”

BuzzFeed’s tactics could also offer a glimpse into how some personal messaging apps like Instagram, WeChat and Snapchat — already used by millions of people sharing text or images among friends — will be used in the future.

Read More… 

Where Viewability Is Today — And Why It’s Critical For Digital’s Tomorrow

Mediapost

On Dec. 16, 2014, IAB released “State of Viewability Transactions 2015,” a position paper that put forth seven principles for viewability transactions in 2015. Since then, the press and the ecosystem at large have engaged in worthy debate and discussion about the meaning of the paper for viewability, measurement, and ongoing deal-making.

Still, with some stakeholders jockeying for position and disparate perspectives aplenty, misleading chatter erupted — and even more than a month out, misconceptions persist.

In order to put everyone back onto the same page, the following is a guide to the basics.

Why did the IAB issue the position paper?

We wanted to explain how viewability measurement is currently performing at an individual publisher level and provide guidance on what is realistic for near-term transactions.

The IAB membership aspires to 100% viewability of all digital ads.  However, we know that technical and measurement challenges make it unreasonable to expect that every ad in a campaign will be 100% t viewable and that individual publishers will deliver 100% viewability across a given campaign.

Read More… 

The New Core of Business: B2B Marketing & Social

IDG Connect

B2B Marketing Budgets to Increase in 2015

More than half of B2B marketers plan to increase their marketing budgets this year, with the average budget increasing by 6%, according to a new report by Forrester Research.

The survey based on 132 B2B marketers found that 51% of marketers plan to increase budgets this year, 30% plan to keep budgets the same as last year, while 8% plan to decrease budgets. However, it looks like the confidence in marketing has increased compared to last year’s findings. The same report delivered last year found only 32% of B2B marketers expected to raise their marketing budgets, 45% planned to keep budgets the same, and 22% said they planned to cut their budgets.

The research also found that marketing budgets will make up 7% of revenue on average, compared with last year’s average of only 4%. While the marketing programs that will be allocated the largest budget are in-person events (14%), followed by digital marketing (10%) and content marketing (9%). These represent a decline from last year findings. With events share declining by 6%, and digital marketing and content marketing decreasing by 3%.

It could be considered this decline demonstrates marketers spreading their budgets across more marketing programs to strengthen their efforts. But the overall increase shows a promising future for the B2B marketing landscape.

Marketers Believe Mobile is the Core to Their Business

If you haven’t started introducing mobile, it’s looking like 2015 is the last call to get started as more marketers are seeing its importance. According to Salesforce’s 2015 State of Marketing report marketers (71%) view mobile marketing as the core to their business.

Continue Reading…

3 Easy Ways to Put Mobile First in B2B Marketing

ClickZ

The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first.

The Radicati Group predicts that by 2018, 80 percent of email users will access their email accounts via a mobile device — and this goes for all email, not just B2C email. B2C brands already understand the rise in mobility within their user base, and mobile-first strategies are proving to be big winners. In fact, Savings.com, a B2C website, reported a 1000 percent increase in revenue by adopting a mobile-first marketing strategy. But this mobile-centric strategy still evades many B2B brands, often because B2B brands feel their demographic isn’t engaging on mobile devices.

Russell Glass, head of marketing products for LinkedIn, says, “Mobile is becoming increasingly important to B2B marketers because they recognize the captivating nature of that experience. We’ve seen this phenomenon on our own platform with 47 percent of our traffic now coming through mobile.” Meeting your customers where they are is the best way to provide a better experience, and gives you the highest probability for engagement.

Many B2B brands may have forgone a mobile-first strategy because they may not fully understand what “mobile-first” really means. In these three easy steps, any B2B brand can put mobile first in their 2015 marketing strategies, and easily provide a better marketing product — and a better experience — for their customers.

Read more…

CES 2015 Coverage: The Latest Tech Stories

The International CES is a global consumer electronics and consumer technology tradeshow. It’s the largest of its kind in North America and takes place in Las Vegas January 6-9th. If you can’t attend make sure to follow our page with the latest updates on the innovative technology being featured.

Another year, and another CES is over. This year’s event featured every kind of gadget you could think of: Mini-PCs of varying shapes & sizes, personal Clouds and over-elaborate hard drives, questionable crowdfunded health gadgets and brain scanning things, expensive music players,microchips for smartcars, Bitcoin, weird hats and all sorts of 3D printers. There was also wearable tech for fitness freaks, fashionistas, animals and people who like modularity, as well as a whole range of VR/AR-based headsets on show: the Avegant Glyph, the Razer OSVR and the Seer fromCaputer Labs.

Announcements from the show included Intel’s promise to spend a hefty $300 million to increase diversity of its workforce, while BlackBerry is looking to muscle in on the Internet of Things andWearables. Also Iron Maiden’s mascot Eddie – the only guy bigger than Shaq – was in attendance.

Outside of CES, BlackBerry has teamed up with Boeing to create a “self-destructing” smartphone for spies. It probably won’t explode Mission Impossible-style, more likely just to wipe the device if need be.

View a slideshow of the 10 best business gadgets

ces smart board CES 2015 Coverage: The Latest Tech Stories

Smart home trends that took CES by storm

Front-facing Oculus Ocular Projection

Witricity’s wireless charging beams power through wood, stone, and even your head

OfficeIQ adds sensor intelligence to your standing desk

HomeKit Compatible iDevices Switch lets you control your house with Siri

For more videos and written reviews of CES exhibits, click here
Check out photos from IDG’s client appreciation party at the Stratosphere Hotel, Las Vegas: http://on.fb.me/1FQYdoj
For videos of volunteers jumping 108 stories off the Stratosphere Hotel in Las Vegas while being GoPro-ed, click here

What Digital, Social & Mobile Will Look like in 2015

We Are Social

The Headlines

Slide006 500x375 What Digital, Social & Mobile Will Look like in 2015

 

 

 

 

 

 

 

 

 

 

 

 

As we’ve seen in our on-going series of Digital Statshot reports, mobile increasingly dominates the digital world, and we’re confident that ‘ubiquitous connectivity’ will gather even more pace during 2015, as cheaper handsets and more affordable data connections reach further around the world.

What’s more, with mobile-oriented services like WhatsApp, WeChat and Facebook Messenger achieving the top social media ranking spots in some of the world’s biggest economies, it’s clear that much of our digital behaviors now converging around mobile devices.

Based on the trends within this data, we expect that mobile will help to push internet penetration beyond 50% of the world’s population during mid to late 2016.

Before that, though, we  expect to see social media penetration reach one-third of the world’s population – likely by the end of 2015 – with new users in  developing nations accounting for almost all of this growth.

Continue reading…

 

Media Companies Need to Wake Up to the Digital Advertising Mess

Quartz

Digital media are stuck with bad economics resulting in relentless deflation. It’s time to wake-up and make 2015 the year of radical—and concerted—solutions.

 Trends in digital advertising feel like an endless agony to me. To sum up: there is no sign of improvement on the performance side; a growing percentage of ads are sold in bulk; click-fraud and user rejection are on the rise, all resulting in ceaseless deflation. Call it the J-Curve of digital advertising, as it will get worse before it gets better (it must–and it will.).
Here is a quick summary of issues and possible solutions:
 The rise of ad blocking systems, the subject of a Dec. 8, 2014 Monday Note. That column was our most viewed and shared ever, which suggests a growing concern for the matter. Last week, AdBlockPlusproudly announced a large scale deployment solution: with a few clicks, system administrators can now install AdBlockPlus on an entire network of machines. This is yet another clue that the problem won’t go away.
 There are basically three approaches to the issue.
The most obvious one is to use the court system against Eyeo GmBH, the company operating AdBlockPlus. After all, the Acceptable Ads agreement mechanism in which publishers pay to pass unimpeded through ABP filters is a form of blackmail. I don’t see how Eyeo will avoid collective action by publishers. Lawyers—especially in Europe—are loading their guns.
The second approach is to dissuade users from installing ABP on their browsers. It’s is up to browser makers (Google, Microsoft, Apple) to disable ABP’s extensions. But they don’t have necessarily much of an incentive to do so. Browser technology is about user experience quality when surfing the web or executing transactions. Performance relies on sophisticated techniques such as developing the best “virtual machines” (for a glimpse on VM technology, this 2009 FT Magazine piece, “The Genius behind Google’s browser” is a must-read.) If the advertising community, in its shortsighted greed, ends up saturating the internet with sloppy ads that users massively reject, and such excesses lead a third party developer to create a piece of software to eliminate the annoyance, it should be no surprise to see the three browser providers tempted to allow ad-blocking technologies.

Marketers Claim to Be More Mobile Than We Might Think

MediaPost

While social media was the top area for expanding budgets in 2015, according to 5,000 marketers polled in Salesforce’s 2015 State of Marketing report, mobile took up the rear.  Seventy percent of marketers said they would be expanding spend for social media marketing and advertising, and 67% would further support social media engagement. But 67% also said they were bullish on location-based mobile tracking, with 66% increasing spend in mobile apps.

While only 58% of those surveyed said they actually had a dedicated mobile marketing team, at the same time a surprising 71% claimed mobile marketing is core to their business. While 68% say they have integrated mobile marketing into their overall strategy, still  43% still say mobile or app traffic is the most important mobile marketing metric.

Really? That makes me wonder what stands for mobile marketing sophistication at many companies. In fact I would take as somewhat naïve the additional finding that 57% of marketers think mobile apps are most critical to creative a cohesive customer journey. Really? In all business segments? If this belief had any remote base in the reality of mobile use, imagine how many apps consumers would have to carry around with them?

From marketers’ responses, it seems that everything looks equally promising to them. When asked to rate the effectiveness of the many digital channels open to them, everything from branded web sites to podcasting, text messaging to blogging fell into a similar range of acceptance, with 58% to 68% finding them very effective/effective. Still, only 27% say they are actually using mobile apps, 24% using text messaging, 19% using mobile push, and 18% using location-based mobile tracking.

Continue Reading…

Twitter Buys Indian Mobile Marketing Startup

Time

Zipdial allows people without internet connection to get advertisements and promotions on their cellphones

Twitter is buying an India-based mobile marketing startup for an undisclosed sum, as it seeks to attract users in the developing world.

The Bangalore-based ZipDial allows consumers interested in a company’s services to dial its number and hang up before connecting. The company then sends them free text messages, app notifications and voice calls containing advertisements. The so-called “missed call” marketing means users aren’t charged for the service, because their initial call never connects.

Twitter will use ZipDial to reach consumers who aren’t connected to the Internet. ZipDial’s campaigns have reached nearly 60 million users, the Wall Street Journal reports, and could be used to reach users in Indonesia and Brazil. The company has 56 employees.

Consumers in countries like India, Brazil and Indonesia with developing Internet infrastructures are key markets for Twitter, and 77% of the social network’s 284 million monthly active users are outside the United States.

“By coming together with ZipDial, we’ll help more people around the world enjoy great and relevant Twitter experiences on their mobile phones,” Twitter said in a statement.

Read more…