Microsoft is rolling out a series of new ad units to support the more than $8.4 billion that marketers spend quarterly on online media ads. The units, ranging in size and function, will assist marketers with multichannel advertising strategies across PC, tablet, Xbox, Skype and mobile.
Lipman Advertising’s Michael Mendenhall Also Talks About Why Specialized Agencies Are Out
Ad Age, 3/22/11
Michael Mendenhall is intent on remaking Lipman Advertising as a one-stop agency solution for marketers stymied by internal silos and the fragmented agency support that has led to. And the former chief marketer of Hewlett-Packard and 17-year veteran of Walt Disney certainly knows something about the challenges facing large marketers peddling various products and services.
“I saw the behavior of the consumer change. I understand the consumer ecosystem and how the digital ecosystem is married into that. I understand the multichannel, integrated approach that needs to take place globally,” Mr. Mendenhall said. “I’m bringing that to building an agency.”
Andrew Spellman, who previously co-founded Fireman Capital, a private equity firm, led the buyout of the independent agency, which was founded in 1927. He will take on the role of CEO. David Lipman, son of agency founder Bob Lipman, is staying on as chairman-chief creative officer, while Mr. Mendenhall becomes president-chief operating officer.