Manual, time-consuming data aggregation is a fact of life for 81 percent of respondents; Most report only lukewarm success, yet Big Data projects are poised to double in 12 months
PALO ALTO, Calif– Organizations can’t gather business insights from Big Data fast enough. Kapow Software, a leading Big Data solution provider, today announced findings from a survey conducted in partnership with IDG Research Services. The results, which represent over 200 business and IT leaders at large organizations, reveal there’s a perception that Big Data projects require significant time and resources to deliver value and a new enterprise trend emerging: the consumerization of Big Data so workers can act on key insights more quickly.
More than 85 percent of business and IT leaders agree that Big Data offers substantial value in its ability to make more informed business decisions and foster a data-driven organization. Top-ranking business outcomes include staying ahead of market trends, competitive advantage, improved customer satisfaction, increased employee productivity and improved information security or compliance.
Despite the perceived business benefits, more than half of respondents (52 percent) rate Big Data project success so far as lukewarm (somewhat successful), and only 23 percent of them perceive Big Data projects to be a success. The inability to automate structured and unstructured data quickly and effectively is among the biggest challenges with 60 percent of respondents noting that Big Data projects typically take at least 18 months to complete. More than half say these projects typically require consultants and other third-party experts to complete.
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The consumer tech site, from the publisher of PCWorld and Macworld, forges a partnership with car-shopping resource Edmunds.com to expand car tech coverage
SAN FRANCISCO – TechHive, the newest consumer tech media brand from IDG, has struck a partnership with popular car-shopping resource Edmunds.com to expand its car tech coverage and help its audience find their automotive sweet spot.
“Automakers realize that today’s drivers want cars that work well with their personal technology,” notes Jason Snell, SVP, Editorial Director for IDG Consumer & SMB, the division that manages TechHive. “As important as smartphones, tablets, and always-on Internet connections have become to all of us, it’s become far more important for our cars to fit into our digital lives.”
With the unique, collaborative editorial partnership, Edmunds.com will bring their auto tech expertise directly to TechHive’s audience to help them get the most out of their devices. TechHive editors will bring their consumer tech expertise to the Edmunds.com audience of car shoppers to help them make the best tech choices. Content produced together will appear on both TechHive.com and Edmunds.com as it’s created, with the first feature length story, Best Tech-Friendly Cars of 2013, slated for this spring.
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IDC Press Release
FRAMINGHAM, Mass. – Worldwide tablet shipments totaled 27.8 million units in the third quarter of 2012 (3Q12), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. The tablet market grew 49.5% year over year in 3Q12 and 6.7% over the second quarter of 2012. Android shipments, led by Samsung and Amazon, surged during the quarter, at the expense of Apple, which saw its share slip notably during the quarter.
OPA news release
NEW YORK — The Online Publishers Association (OPA) has released “A Portrait of Today’s Tablet User – Wave II,” a study unveiling a range of trends on the attitudes and behaviors of tablet users. Accessing content and information was found to be the dominant activity on the device (94%), followed by accessing the internet (67%) and checking email (66%). The study also revealed that tablet users’ primary content-related activities include: watching video (54%), getting weather information (49%), and accessing national news (37%) and entertainment content (36%).
The OPA collaborated with Frank N. Magid Associates, Inc. to conduct the study. Magid fielded a nationally-representative online survey of 2,540 people, ages 8 to 64 years old between March 19 and March 26, 2012. The survey found that current U.S. tablet adoption is at 31% in 2012 (74MM tablet users), up from 12% in 2011 (28MM tablet users) and is expected to reach 47% (117MM tablet users) by Q2 2013.*
comScore news release
comScore’s Revamped Mobile Measurement Service Provides Browser and App Audience Insights Across Smartphone Operating Systems - Facebook Ranks as Most Engaging Media Property among U.S. Smartphone Users
A leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.
PCWorld news release
SAN FRANCISCO—Mobile internet service is a major monthly expense for most American consumers, and a very big business for U.S. wireless companies. The marketing machines of those companies are now in high gear, touting their services as the industry transitions from 3G service to the much faster 4G. Problem is, everybody’s service is “4G”, “most reliable”, “biggest”, “fastest” and “best,” if you believe all the names and claims flying about on TV, radio, print media and the Web.“We only hope that the competition eventually translates into better performance and better value for consumers.”
That’s why PCWorld has once again hit the road to measure the real-world performance of the four major wireless services on America’s streets and in its coffee shops. During February and March of this year, PCWorld measured the speeds of the major U.S. carriers’ 3G and 4G wireless services from 130 locations in 13 major U.S. cities.