Upcoming Events
Event Date Location

Internetweek New York

05/20/2013 - 05/27/2013 New York City NY

OMMA Social & OMMA Video

05/20/2013 New York City NY

Marketing + Technology: Ad Age and BtoB Conference

05/20/2013 New York NY

OMMA Video

05/21/2013 New York City NY

OMMA Data Driven Marketing

05/23/2013 New York City NY

2013 Cause Marketing Forum Annual Conference

05/29/2013 Chicago IL

CMO Strategy Summit

06/04/2013 San Francisco CA

The Corporate Social Media Summit

06/12/2013 - 06/13/2013 New York City NY

Mobile Commerce World

06/24/2013 - 06/26/2013 San Francisco CA

CIO/CMO Agenda

06/26/2013

advertising-marketing

Subscribe To Latest Posts
Subscribe
Sort Posts By:

Web Ad Revenues At $17 B in First Half Set Record

MediaPost

According to the IAB Internet Advertising Revenue Report by the Interactive Advertising Bureau and Pwc US, internet advertising revenues climbed to an all-time high of $17 billion, in the first half of 2012, representing a year-over-year 14% increase.

Highlights of the report include…

comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones

comScore news release

comScore’s Revamped Mobile Measurement Service Provides Browser and App Audience Insights Across Smartphone Operating Systems - Facebook Ranks as Most Engaging Media Property among U.S. Smartphone Users

A  leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.

Continue reading… 

The Five-Year Forecast For Tablets, 2011 to 2016

Forrester Press Release 

More than 112 million Americans — one-third of the US adult population — will own a tablet by 2016 according to a new Forrester Research report released today. With Apple reportedly set to announce its next-generation iPad tomorrow, the Forrester report shows no significant Android challenger to Apple’s dominance of the tablet market: Our latest consumer survey shows Apple with a 73% market share; no other brand has more than a 6% market share. When we asked consumers which brand of tablet they are considering buying, 61% said Apple, while 24% named Amazon.

For the full release click here

Facebook Pads Its Lead Over Yahoo in Online Display Ads With 28% of Market

Wall Street Journal 

Facebook Inc. is widening its lead in the online display-advertising market, just days ahead of an expected filing for an initial public offering.

The social network’s share of the U.S. display ad market—or banner advertisements on the Internet—grew to 27.9% for 2011, compared with 21% a year earlier, according to new data released Monday by research firm comScore Inc.

Read more…