IDG Knowledge Hub » News Research

Web Ad Revenues At $17 B in First Half Set Record

IDG Knowledge Hub — Fri, 02 Nov 2012 15:28:11 +0000

MediaPost

According to the IAB Internet Advertising Revenue Report by the Interactive Advertising Bureau and Pwc US, internet advertising revenues climbed to an all-time high of $17 billion, in the first half of 2012, representing a year-over-year 14% increase.

Highlights of the report include…

comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones

IDG Knowledge Hub — Mon, 07 May 2012 15:03:48 +0000

comScore news release

comScore’s Revamped Mobile Measurement Service Provides Browser and App Audience Insights Across Smartphone Operating Systems - Facebook Ranks as Most Engaging Media Property among U.S. Smartphone Users

A leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.

The Five-Year Forecast For Tablets, 2011 to 2016

IDG Knowledge Hub — Tue, 06 Mar 2012 18:20:36 +0000

Forrester Press Release

More than 112 million Americans — one-third of the US adult population — will own a tablet by 2016 according to a new Forrester Research report released today. With Apple reportedly set to announce its next-generation iPad tomorrow, the Forrester report shows no significant Android challenger to Apple’s dominance of the tablet market: Our latest consumer survey shows Apple with a 73% market share; no other brand has more than a 6% market share. When we asked consumers which brand of tablet they are considering buying, 61% said Apple, while 24% named Amazon.

For the full release click here

Facebook Pads Its Lead Over Yahoo in Online Display Ads With 28% of Market

IDG Knowledge Hub — Tue, 31 Jan 2012 19:31:27 +0000

Wall Street Journal

Facebook Inc. is widening its lead in the online display-advertising market, just days ahead of an expected filing for an initial public offering.

The social network’s share of the U.S. display ad market—or banner advertisements on the Internet—grew to 27.9% for 2011, compared with 21% a year earlier, according to new data released Monday by research firm comScore Inc.