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Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia


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Probably not a surprise: Turns out your boss spends a lot of time in email — reading news

Neiman Journalism Lab

Do you work in a handsome corner office, one with a view? If so, you likely get a lot of your news in your inbox.

Of course, that’s true for many non-captains of industry too. But a new survey from Quartz looks specifically at the news habits of business executives and finds them — despite widespread adoption of mobile devices, with their panoply of apps and streams — still tethered to an old Internet classic. Sixty percent said that an email newsletter is one of the first three sources they turn to in the mornings for news — far ahead of dedicated news apps, social networks like Twitter, or news sites on mobile or desktop.

When keeping up on industry news, 56 percent say an email newsletter is a primary source — edging out both industry news sites and general news sites for the top spot. And when it comes time to share the news they’ve found, email (80 percent) topped Twitter (43 percent), Facebook (30 percent), and LinkedIn (30 percent) as their platform of choice.

The survey from Quartz, produced by its marketing team, provides an interesting peek into a specific demographic — and, it should probably be noted, lines up well with what Quartz is already doing. (The 940 executives surveyed were “sourced from the Quartz audience and via partner channels,” the report says, perhaps marking them as already friendly to the Quartz way of doing things.) It also found that mobile devices, especially phones, were a big driver of executives’ attention: 61 percent say the device they use most to get news is a mobile one — 41 percent phones, 20 percent tablets.

“The fact that they are willing to consume and share, that was a great validation that if we do provide interesting, relevant, useful content, even the most time-starved audience could use it,” said Quartz publisher Jay Lauf.

Lauf said the data from the survey can be used to help both the business and editorial sides of Quartz become more effective in reaching their audience. On the advertising side, Lauf said the results support the news web’s recent push into sponsored content. Executives were asked to think of the last digital ad they could remember. The survey found that video ads are highly memorable to executives: 54 percent cited a video ad as the last digital ad they could recall. The second most remembered ad format to executives: sponsored content, with 28 percent. A regular ol’ banner ad? Only 12 percent.

Quartz editor-in-chief Kevin Delaney said the survey’s data on mobile and social consumption habits back up the ideas that helped start Quartz. Two years ago when the site launched, building something designed first for smaller screens and distribution through social media invited some skepticism, he said. “It definitely deepens our conviction on the use of mobile, sharing, and email newsletters by global business executives,” Delaney said.

Delaney told me Quartz’s daily briefing email now has 75,000 subscribers and a daily open rate of 40 to 50 percent. The research will be used to help make improvements throughout the site, Delaney said. Because their mobile readership is so strong, they recently improved the zooming functionality for charts on mobile devices, he said.

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WhatsApp to grow footprint eightfold with new office in downtown Mountain View

Silicon Valley Business Journal

WhatsApp, Facebook Inc.’s $19 billion baby, just signed a major long-term lease in downtown Mountain View that will expand its footprint 700 percent — hinting at the five-year-old instant messaging company’s ambitions.

WhatsApp, acquired by Facebook in February, leased 250 Bryant St., a 78,000-square-foot project that only recently started construction, two people with knowledge of the deal told me. That’s a significant boost from What’sApp’s current digs of about 11,000 square feet at 303 Bryant St. The lease comes mere months after WhatsApp leased a different building around the corner— a 22,000-square-foot project at 900 Villa St. that is nearly complete.

At the time of the Facebook deal in February, WhatsApp had fewer than 60 employees. The new space could conservatively house roughly 400 workers.

Analysts said they weren’t surprised that WhatsApp — which boasts more than 400 million active users — would have plans for significant headcount growth given the recent deal and growing size of the mobile messaging market.

“I’m reminds me of Brody’s comment to Quint in ‘Jaws’,” said John Jackson, an analyst with IDC who covers WhatsApp. “It’s the proverbial, ‘We’re gonna need a bigger boat.’

“They’re hurtling toward a billion people on the basis of 55 brains,” he added. “That math, at some level, is going to need some help. Especially if they’re thinking, ‘What else can I do and layer on.’”

That’s already starting. WhatsApp CEO Jan Koum said in February that WhatsApp would add free voice-calling services later this year.

The new lease is also another sign that Facebook will likely leave WhatsApp alone for the foreseeable future, rather than move the crew into the Facebook mothership in Menlo Park. (Facebook CEO Mark Zuckerberg said at the time of acquisition in February that Facebook would leave WhatsApp’s brand and management alone.)

“In the past, when they said they’re going to leave a company alone, they did,” said Brian Blau, an analyst with Gartner who covers Facebook and WhatsApp. “So they have a track record, and this is more evidence.”

Blau agreed that WhatsApp’s apparent expansion plans make sense.

“For a company with the brand and the presence of WhatsApp, having hundreds of employees is not uncommon,” he said. “To be honest, with so few employees, you have to wonder how they got it all done.”

The space grab comes as analysts warm to a purchase that was once derided as too pricey. Facebook stock shot up this week when Cantor Fitzgerald analyst Youssef Squali called WhatsApp a “multi-billion dollar opportunity” for Facebook and reiterated his buy rating on the stock.

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Digital Entertainment World Wraps Up as First-Ever Event to Cover the Entire Global Digital Entertainment Ecosystem

Digital Entertainment World (DEW)


New Conference Brings Together Leading Digital Executives to
Discuss the Future of Content Monetization, Announces 2015 Dates

LOS ANGELES, FEBRUARY 21, 2014 – Digital Entertainment World (DEW), the global
event marketplace for executives focused on monetizing digital content, yesterday wrapped up
its inaugural conference, which took place February 18-20, 2014, at the Hyatt Regency Century
Plaza in Los Angeles. During the unique three-day event, DEW offered 100+ sessions featuring
more than 350 notable speakers from leading companies that have a stake in the digital video,
music, publishing and/or game industries.

The launch event, organized by IDG World Expo and Digital Media Wire, announced dates for
next year’s event, which will be held in Los Angeles, February 10-12, 2015.

2014 DEW Highlights

Featured throughout the week at DEW were a number of high-profile keynote conversations.

• David Lawenda, Head of U.S. Global Marketing Solutions, Facebook opened the event
on Tuesday addressing how Facebook is working with some of the biggest brands in the
entertainment industry – which he said have “superpowers on Facebook” – to help them
reach and engage with new audiences, monetize and measure content.

• John Landgraf, CEO, FX Networks and Rick Cotton, Lead IP Protection Counselor,
NBCUniversal, discussed “How Illegal Pirate Sites are Harming the Creative Community
and New Strategies to Take the Profit Out of Piracy,” with Cotton sharing research
showing that a high percentage of broadband is being used on pirated content (approx
25%) and Landgraf calling for companies to do a better job policing the marketplace.

• Aaron Levie, CEO, Box, discussed how entertainment companies can use the cloud to
increase productivity by creating, collaborating and sharing, as well as the importance of
security when accessing critical content across multiple devices.

• Jeremy Zimmer, CEO and Co-Founder, UTA, shared his perspective on Hollywood’s
need for originality and innovation and the prospects for a new path for the
entertainment industry.
Peter Moore, COO, Electronic Arts, who was interviewed by Michael D. Gallagher,
President and CEO of the Entertainment Software Association (ESA), discussed how
video games are fitting into the digital ecosystem.

Breaking news at DEW included the launch of the Global Online Video Association (GOVA),
an industry-funded non-profit corporation established to advocate and support the advertising,
licensing, production, distribution and overall business interests of its members – which include
Big Frame, BroadbandTV, Collective Digital Studios (CDS), DECA, Discovery Digital
Networks/Revision3, Fullscreen, Maker Studios, Magnet Media and MiTu Networks. Paul
Kontonis, executive director of GOVA, made the announcement during a Content Showcase
presentation that also featured GOVA members from Maker Studios and MiTu.

Additionally, during the Digital Copyright Summit panel discussion, the Digital Citizens
Alliance unveiled exclusive new research commissioned from Medialink that showed the
profitability of ad-supported content theft sites. During a panel moderated by the DCA, and
featuring executives from Medialink, Veri-Site and DoubleVerify, the “Good Money Gone Bad”
report was discussed and its implications broken down by the panelists.

DEW also featured several “View from the Top” sessions throughout the conference, each
tackling a different segment of the digital entertainment ecosystem, which included such
speakers as Claudia Cahill, Chief Content Officer, OMD/The Content Collective; Jim Lanzone,
Chief Executive Officer, CBS Interactive; Doug Scott, President, Ogilvy Entertainment;
Thomas Gewecke, Chief Digital Officer, Warner Bros. Entertainment; Courtney Holt, COO,
Maker Studios; Jennifer Prince, Head of Media and Entertainment, Twitter; Anthony Bay,
CEO, Rdio; Rio Caraeff, CEO, VEVO; Jordan Berliant, Partner/Head of Music Management,
The Collective; and Charles Caldas, CEO, Merlin; Michela O’Connor Abrams, President,
Dwell Media; Phil Wiser, CTO, Hearst; and Kevin Conroy, President, Digital and Enterprise
Development, Univision Communications; Allen DeBevoise, Chairman & CEO, Machinima;
Chris DeWolfe, CEO, SGN; Martin Tremblay, President, Warner Bros. Interactive
Entertainment; and Mike Vorhaus, President, Magid Advisors.

2014 DEW Startup Competition Winner Announced

During the 2014 DEW Startup Competition, 12 innovative startups with groundbreaking products
and technologies contributing to consumer engagement, experiences and monetization of digital
content went head to head as finalists vying for a prize package valued at more than $74,000.
Following its live, eight-minute presentation – hosted by Chris Petrovic, advisor/investor and
former GM of GameStop Digital Ventures – each finalist answered questions from a panel of
judges from top-tier VCs and investment funds showcasing the company’s creativity,
innovativeness, need in the marketplace, strength of team, as well as future profitability and

The 2014 winner was Ninja Metrics’ Katana Social Analytics Engine – which predicts and
measures the value of social contributions in applications and games. The company will now
receive a $25,000 investment from Manatt Venture Fund in the form of a convertible note,
professional and business services from Los Angeles-based law firm Manatt, Phelps & Phillips,
LLP, a full year of free hosting service on Rackspace and an invitation to the San Francisco
office of IDG Ventures for a two-hour consultation with senior partners of the firm.

For more information about DEW, including a complete list of speakers and the full
agenda, visit www.DEWExpo.com.
About Digital Entertainment World

Digital Entertainment World (www.DEWExpo.com) is a unique event and marketplace for
global media and technology executives who want to evaluate the digital media landscape. This
three-day event brings together leading industry executives from games, music, video, and
publishing — the entire digital content ecosystem – who will take part in several keynotes,
presentations and panel discussions tackling the industry’s key issues. At Digital Entertainment
World (DEW), content creators and owners, enabling technology providers, digital distributors
and device manufacturers will connect to create the infrastructure and technology partnerships
necessary to monetize digital content. DEW is a joint venture between IDG World Expo and
Digital Media Wire.

Media Contacts:

Jim Benson/Cassy Salyer
The Lippin Group
323.965.1990 ext. 327

Matt Biscuiti

US Has Most Spam But China is Closing In

IDG Connect 0811 US Has Most Spam But China is Closing In

The US is still the spam capital of the planet, according to a new study. However, using a different set of metrics, it is being outperformed by the like of Belarus, Peru and Iran. In other words, developing countries are punching above their weight and out-polluting America in the online anti-social behaviour markets. On the other hand, the economic powerhouse of the West is ahead on sheer volume in the race to be the number one conduit of commercialised electronic junk. But, say the experts who produced this report, it’s the developing economies that could be hardest hit by the rise of spam.

America is the biggest spam source in the world, according to The Spampionship, a new league table of the 12 biggest spam-producing nations compiled by security vendor Sophos. China is fast emerging as a major source of unwanted email and Russia is in at number three after doubling its share of the spam market. To paraphrase music chart compilers, America has held onto the number one spot but China is in at number two with a bullet. (Or should that be a botnet?)

The Spampionship is not intended to be a roll call of shame, according to Sophos’s head of technology, Paul Ducklin. He claims that the table is meant to be a thought provoking study rather than a finger-pointing exercise.

“We want people to think about security and the consequences of spam,” says Ducklin. “People tend to think it’s harmless, but it’s damaging of lot of economies.”

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Seeking a Lead on News, Network Turns to Data-Mining Media Group

The New York Times

When Ronan Farrow, the young human rights lawyer with a Hollywood lineage, debuts as an MSNBC host on Monday, he will have some prodigious computing power backing him up.

MSNBC has struck a partnership with Vocativ, a digital news start-up, to provide the new program — “Ronan Farrow Daily” — with up to three taped video segments a week. Vocativ mines the Internet for exclusive news and other content with data-collection software traditionally used by governments and corporations.

Phil Griffin, president of MSNBC, said Vocativ’s marriage of big data and conventional reporting was an innovative approach to journalism. “It is an additional tool for us,” he said. “And who knows where it is going to go for the entire NBC News group.”

News organizations are in a mad rush to team with new companies that they hope can give them an edge in finding story leads. In forming alliances, they are also seeking to attract younger viewers who are more likely to get their news from sites like Twitter and Facebook than from the evening news.

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Despite a Strong 2013, Worldwide Smartphone Growth Expected to Slow to Single Digits by 2017, According to IDC

IDC PMS4colorversion 1 Despite a Strong 2013, Worldwide Smartphone Growth Expected to Slow to Single Digits by 2017, According to IDC

FRAMINGHAM, Mass. February 26, 2014 – According to a new mobile phone forecast from the International Data Corporation (IDCWorldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments will slow to 8.3% annual growth in 2017 and 6.2% in 2018. Annual smartphone volume in 2013 surpassed 1 billion units for the first time, accounting for 39.2% growth over 2012. In the coming year, IDC expects mature markets like North America and Europe to drop to single digits, and Japan might contract slightly. Despite the high growth expected in many emerging markets, 2014 will mark the year smartphone growth drops more significantly than ever before. 2014 volumes are expected to be 1.2 billion, up from 1 billion in 2013, representing 19.3% year-over-year growth.

“In North America we see more than 200 million smartphones in active use, not to mention the number of feature phones still being used,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “2014 will be an enormous transition year for the smartphone market. Not only will growth decline more than ever before, but the driving forces behind smartphone adoption are changing. New markets for growth bring different rules to play by and ‘premium’ will not be a major factor in the regions driving overall market growth.”

As mature markets become saturated and worldwide growth slows, service providers and device manufacturers are seeking opportunities to move hardware wherever they can. The result is rapidly declining price points, creating challenging environments in which to turn a profit. Worldwide smartphone average selling price (ASP) was $335 in 2013, and is expected to drop to $260 by 2018.

Read full press release

World Tech Update- February 27, 2014

IDG News Service

On this week’s WTU we’re at Mobile World Congress in Barcelona where Samusng debuted its new Galaxy S5, Sony introduced a smartphone that can shoot 4K video and Nokia picks Android over Windows Phone.

Satya Nadella, Chief of Microsoft, on His New Role

The New York Times

This interview with Satya Nadella, his first since taking over as chief executive of Microsoft, was conducted and condensed by Adam Bryant.

Q. What leadership lessons have you learned from your predecessor, Steve Ballmer?

A. The most important one I learned from Steve happened two or three annual reviews ago. I sat down with him, and I remember asking him: “What do you think? How am I doing?” Then he said: “Look, you will know it, I will know it, and it will be in the air. So you don’t have to ask me, ‘How am I doing?’ At your level, it’s going to be fairly implicit.”

I went on to ask him, “How do I compare to the people who had my role before me?” And Steve said: “Who cares? The context is so different. The only thing that matters to me is what you do with the cards you’ve been dealt now. I want you to stay focused on that, versus trying to do this comparative benchmark.” The lesson was that you have to stay grounded, and to be brutally honest with yourself on where you stand.

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Four lessons from the world of mobile gaming to get people to pay for news

The Media Briefing

I’ve spent a lot of time contemplating paid content strategies and alternative revenue streams for digital news operations, so when I recently attended the Mobile Games Forum, it felt like catching a glimpse into a parallel universe aeons ahead in terms of user monetisation.

While news publishers are starting to turn to paywalls and move away from an almost complete reliance on advertising, game publishers are already creating experiences that attract millions of paying users and, according to Shai Drori of Appsfire who spoke at the event, “most revenue for mobile games is coming from in-app purchases, not advertising.”

Mobile games are generally categorised into two groups when it comes to monetisation: pay-to-play and free-to-play. Pay-to-play apps act much like the paywall of The Times of London, in that one must pay before downloading the app and accessing any of its content.

Free-to-play apps are free to download, and generally a portion of their content is available to all, while certain levels, power-ups, or accessories must be unlocked via in-app purchases.

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As B2B marketing dollars shift, publishers can fill a void – or get left out in the cold

eMedia Vitals

B2B marketing budgets are rising, but ad pages are declining. This ongoing shift away from traditional advertising creates an expertise gap that publishers should be looking to fill more aggressively with a broad set of marketing services.

Content, of course, lies at the center of this shift – which is good news for publishers. In Ad Age’s annual BtoB marketing outlook survey, 52.5% of marketers said theyplan to increase total marketing budgets in 2014, the first time since 2011 that more than half of B2B marketers expected to spend more than the prior year. Three-quarters said they planned to spend more on content marketing,

The findings are in line with other recent studies. A study by Econsultancy and Adobefound that content marketing was a top priority among 44% of B2B marketers, clearly outdistancing other digital marketing activities. Forrester, in a joint study with the Business Marketing Association, found that that 59% of B2B marketers plan to increase content marketing expenditures in 2014 and that B2B marketers overall expect to spend what analyst Laura Ramos called a “fairly sizable” 12% of budgets on content marketing in the year ahead.

“As buyers rebuff conventional outbound approaches like email and sales calls, marketers must capture their attention through inbound approaches that offer more enticing fare — like benchmarks, social interactions, videos, and games — instead of the conventional product pitch,” Ramos wrote.

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