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Mobile Optimization For Email Marketers [Infographic]

Social News Daily

The number of smartphone owners using mobile Internet shot up 45 percent from 2010 to 2012. You don’t need to be a business mogul to see the growth there, and you probably don’t need to be told that the trend shows no signs of slowing down.

For email marketers, this means that mobile optimization needs to happen now. The sooner, the better. An infographic put together by email marketing firm GetResponse illustrates the importance of mobile optimization sooner rather than later, offering some crucial demographic data and quick tips to painless implementation.

A few highlights from the infographic…

mobile business infographic Mobile Optimization For Email Marketers [Infographic]

Marketers Use Growing Number of Tools to Spur Website Engagement

eMarketer

Marketers have a seemingly endless number of ways to engage with audiences online. But the most common methods are straightforward emails and email newsletters, according to research by Chief Marketer. Video is also quickly emerging as a valuable tool to engage with users. Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites. In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for the first time, Chief Marketer asked respondents if they hosted original video content on their sites or on aggregator sites like YouTube; one-third of respondents said they did.

http://bit.ly/JpVCQu

Marketers embrace digital content testing – Labs look at everything from user experience to registration forms to optimize content

BtoB

As b2b marketers expand their use of digital content on websites and in newsletters, ad campaigns and social media channels, they are setting up labs and implementing rigorous testing processes to optimize that content.

While testing content is nothing new—in fact, most marketers and agencies perform some sort of testing on creative content before publication—the formalization of such processes has become a priority at many b2b companies.

Read more…