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04/23/2014 San Francisco CA

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04/27/2014 - 04/29/2014 Nashville TN

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09/08/2014 - 09/11/2014 Cleveland OH

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Infographic: The Most Valuable Digital Consumers

Nielsen

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local experiences online is vital to big brands looking to reach them on the Web.  Nielsen and NM Incite, a Nielsen/McKinsey company, illustrate some findings that highlight digital consumer behaviors and consumption patterns that can help brand advertisers understand their most valuable customers and how they’re engaging across social, local and mobile.

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Social Media Influences Brand Reputation

MediaPost

Social media plays an important role in how consumers discover, research, and share information about brands and products, according to research from Nielsen/McKinsey’s NM Incite.

Consumers are very much part of the decision funnel for other consumers, says Radha Subramanyam, SVP of media and advertising analytics, NM Incite.

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