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New IAB Study Reveals ‘Data Divide’: Early Adopters Leverage Cutting-Edge Opportunities in Marketing Data, But Barriers Remain to Broader Use of New Practices

IAB news release

Survey of Nearly 200 Advertising and Marketing Industry Thought Leaders Showcases Emerging Data Approaches & Identifies Key Challenges to Widespread Adoption

NEW YORK, NY — Continuing to demystify the myriad of digital data now available to marketers and online publishers, the Interactive Advertising Bureau (IAB) teamed with strategic consulting firm Winterberry Group to create a new study titled “From Information to Audiences: The Emerging Marketing Data Use Cases.” The white paper reveals new practices in data aggregation, management and deployment and spotlights barriers to widespread adoption. Its findings are based on research results from a survey of nearly 200 industry thought leaders and influencers, as well as Winterberry Group’s own quantitative and qualitative research.

Boston & NY combined see faster VC growth than Calif. in 2011

Boston Business Journal 

First, the obvious news from the CB Insights venture capital funding report released Thursday: Massachusetts companies had a strong fourth quarter for raising venture funds ($959 million raised), leading to a pretty good 2011 as a whole for VC in the state.

The report points out that New York was only able to hold its VC funding lead over Massachusetts for one quarter, the third quarter, as Massachusetts sprang back to its typical second-place position in the fourth quarter (behind the Golden State).

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