| Event | Date | Location |
|---|---|---|
| 06/24/2013 - 06/26/2013 | San Francisco CA |
Numerous research reports show the explosive growth of mobile devices to access the Internet. What is also coming on strong is video on the web. IDC’s Karsten Weide provides numbers and guidance on video and mobile advertising…
Technology and audience buying are reshaping the advertising industry. Demand and supplier side platforms and real time bidding have injected a lot more science into the art of advertising. IDC’s Karsten Weide, who follows the online ad market, provides guidance on what marketers should do for the second half of this year and on the importance of exchanges and networks. Click to listen…
IDC
Since the early years of the web Yahoo has led the display advertising world. Not anymore. IDC reports that Google passed Yahoo in the first quarter of 2011 and Facebook is close behind Yahoo. IDC’s Karsten Weide talks about the changing display market here….
IDC
There’s an important trend in online advertising: the rate of increase in display outpaces search. It reflects the years of big spending on search and the gaining popularity of display. IDC’s Karsten Weide, who tracks online advertising each quarter, explains. Click to hear his commentary…
