Social Media B2B
Google+ is not just a social network for B2B companies. It is part of a larger vision for the internet. Just a few years ago the internet was the online space where users would seek out information or purchase products. Social networking caused a shift to users connecting with other users. It has now become a hybrid of these two systems, one where users are still seeking out these products and information, but also conversing with one another about them (aka word-of-mouth). This is not just consumers talking about jeans and chewing gum, but B2B users talking about business purchases.
So, where is the best place to bring this trend to life? Where is the best place to get all of this wrapped up into one piece that is satisfying and engaging? Google+ Communities offers a clean, well-formatted destination where business relationships can blossom and stay consistent.