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Technical publications and technical content sites are one of the most popular means of accessing relevant decision-making information for IT professionals. A recent IDG Enterprise survey found that 73% of IT pros use sites where they can keep up-to-date with new technologies and enhance the knowledge needed to be effective in their roles.
Check out these 10 key reasons why they turn to ITworld as a trusted source!
FRAMINGHAM, Mass.– International Data Corporation (IDC) today released the latest forecast from the Worldwide Semiannual Software Tracker. Year-over-year growth in the worldwide software market for 2013 has been revised to 4.3% in current U.S. dollars. The forecast was lowered from the 5.7% year-over-year growth projected in May because of an important currency exchange rate depreciation in the Japanese yen announced during the second quarter. In constant U.S. dollars, the expected growth rate for 2013 remains very close to the forecast of 5.9%. Despite the fluctuation in currency exchange rates, IDC believes that the compound annual growth rate (CAGR) for the 2012-2017 forecast period will remain close to 6%.
Collaborative Applications along with Structured Data Management Software and Data Access, Analysis and Delivery solutions are expected to show the strongest growth over the five-year forecast period with over 8% CAGR from 2012-2017. “Leveraging the social dimensions of the Internet keeps fueling the collaboration growth, much of which is in the form of software as a service. This is complementary to the increased attention to Big Data & Analytics solutions, which help enterprises to understand and act on anticipated customer behavior and provide new insights into product reliability and maintenance,” said Henry Morris, Senior Vice President for Worldwide Software, Services, and Executive Advisory Research.
On a second tier, Enterprise Applications such as CRM, ERM, SCM, and Operations and Manufacturing Applications show CAGR rates around 6%. “Enterprises are starting to implement applications that either didn’t exist or weren’t needed in the past, such as commerce applications in all industries, not just retail, but also manufacturing, hospitality, food and beverage, and even the public sector. IDC is also seeing applications in categories that didn’t exist in the past (e.g., subscription billing, spend optimization, and revenue management) for requirements that may have been met using custom applications or manual processes,” said Christine Dover, Research Director, Enterprise Applications and Digital Commerce.
On a regional basis, the emerging economies continue to experience stronger growth than the mature economies. The average 2012-2017 CAGR for Asia/Pacific (excluding Japan), Latin America, and Central Eastern, Middle East, and Africa (CEMA) is 8.2% while the average CAGR for the mature regions – North America, Western Europe, and Japan – is 5.4%.
B2b marketers today are working in a world marked by rapid changes in technology, increasingly empowered customers and heightened accountability in an always-on media environment. All of this makes it both an exhilarating and anxious time to be a marketer, and CMOs are facing the changes with new strategies, systems and talent-development practices.
“There is so much change going on right now, which makes it scary but also incredibly exciting,” said Kathy Button Bell, VP-CMO at Emerson Electric Co. and chairman of the Business Marketing Association for the 2013-14 term. At the BMA’s annual conference in Chicago in June, Button Bell presented joint research from the BMA and Forrester Inc. that found that 97% of b2b marketers are doing things they have never done before as part of marketing, and 34% of senior marketers feel “overwhelmed” by change. (The study was based on an online survey in April of 117 senior b2b marketers.)
“The transparency we are living with, which started with the Sarbanes-Oxley Act [federal legislation passed in 2002 that governs public company financial reporting] and has now become a communications issue through social media and other technologies, means companies have to be much more sophisticated in how they do things,” Button Bell said.
“Within my own company, there is a new appreciation for marketing and a desperate need for people to be more highly developed marketers. There is a heavy amount of communications that marketing people have to take on—not just with customers but with the media, investors, employees and future employees.”
Social networks facilitate brand discovery, research and connection
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process, according to a September 2013 study by Wildfire.
Investments in the social advertising space are paying off for companies looking to boost awareness of their brand, product or service. The Wildfire report, which was conducted by Forrester Consulting, found that paid ads on social networks are the top method of brand and product discovery for social network users who engage with brands on social media. Forty-one percent of them reported that’s one way they typically become aware of new goods on the market.
The likes of Bing and Google are consistently beneficial to 34% of social network users in the discovery phase, but opinions from friends and followers on social networks are almost just as useful. Thirty-three percent of those surveyed said they typically discover new brands and products by reading and posting messages on social networks.
As both a founding supporter of the IAB Mobile Center of Excellence and a technology media company, IDG has a special interest in trying to better understand buyers and sellers. Numerous research reports have chronicled the explosive adoption of mobile devices but for mobile advertising to accelerate, it is critical to identify buyer behaviors and, most importantly, buyer preferences. To that end, a recent IDG Global Solutions (IGS) online survey asked people in 43 countries how they use their mobile devices at work and when shopping.
The IGS survey of more than 25,000 tech professionals and tech enthusiasts provides revealing insights into the importance of mobile in the buying process, the perception of mobile advertising, and the behavioral shifts brought on by rapid adoption rates for both tablets and smartphones. The spring 2013 online research reveals that today’s mobile audience is highly engaged, always on, is increasingly receptive to mobile ads, and uses tablets and smartphones at each stage of the purchase process including buying!
Personal and Work Lives Converge
Much has been written about the dramatic adoption rates for connected devices and mobile becoming the preferred channel for the tech savvy. However, the mobile momentum and ever-changing interaction with technology has led to major behavioral shifts. Users have migrated from the established separation of work and play toward an “always on” mentality reflected in the Bring Your Own Device (BYOD) to work trend. Today, the lines between private lives and work are being erased with 41% of smartphone users and 37% of tablet users saying that they use privately purchased smartphones and tablets as business devices. The figures rise steeply in emerging regions such as Asia Pacific and Latin America where over 60% of respondents use their own devices on their work networks. Many of the respondents are among the most tech savvy, a group that serves as an early indicator of what is to come with the general population.
NEW YORK: Consumers are most likely to open email marketing material on a Tuesday but are more likely to click through on a Friday, a survey has found.
Insights provider eMarketer reported the findings of a study by email marketing software company GetResponse which analysed over 300m messages to determine the top times for open and click through rates.
Overall, the average open rate worldwide was 18.58% and the average click through rate (CTR) 4.51%.
Breaking the figures down into a daily pattern, however, revealed that Open Rates rose to 19.9% on a Tuesday while Friday’s CTR hit 4.9%.
The study also indicated that 17.9% of a week’s worldwide marketing emails were sent on Tuesday, a practice eMarketer said appeared to be validated by the high level of openings registered on Tuesdays.
But it suggested a more effective strategy might see marketers putting a greater focus on Friday. This was the day that marketers sent the fewest number of emails, just 14.9% of the total, but consumers were opening them at the second highest rate of the week, at 19.6% and clicking through more often than they did on Tuesdays (at 4.9% against 4.6%).