Network World (US)
FRAMINGHAM – IT budgets are expected to increase an average of only 3 percent this year, down from 6 percent reported last year, according to CIO magazine’s latest Tech Poll of 200 IT leaders. The survey, conducted in April, showed that budget increases are in store for nearly half of CIOs, up from 32 percent roughly 9 months ago. Just one in five CIOs anticipate IT budget cuts. There is also a big shift underway in terms of where IT spending is being targeted. CIOs are increasing spending on outsourced IT services, including cloud, plus mobile/wireless and applications.
IDC Health Insights Press Release
Serving the Life Science Manufacturing and Supply Chain Market - FRAMINGHAM, MA,– IDC Health Insights revealed today the availability of a new IDC MarketScape report designed to guide life science companies evaluating IT outsourcing vendors of manufacturing and supply chain services. The new report, IDC MarketScape: Worldwide Life Science Manufacturing and Supply Chain IT Outsourcing 2011 Vendor Assessment (Document # HI231819) provides an assessment of 10 leading IT outsourcing vendors that serve the life science manufacturing and supply chain market. In the report, IDC Health Insights provides an opinion on which vendors are well-positioned today based on current capabilities and which are best positioned to gain market share over the next few years. Vendors evaluated include: Capgemini, CSC, Cognizant, HCL, Infosys, Mahindra Satyam, NTT Data, TAKE Solutions, Tata Consultancy Services (TCS), and Wipro.
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Kelly Outsourcing & Consulting Group has embraced content marketing in a big way. “We don’t do any [b2b] brand advertising at all,” said Todd Wheatland, VP-head of thought leadership and marketing at Kelly OCG.
Instead, the company spends about 60% of its b2b marketing budget on the creation, distribution and promotion of its content, which is designed to provide useful information to executives about staffing and outsourcing.
One of the CMO’s toughest roles is to constantly assess the effectiveness of the marketing mix. In a digital world, the initiatives that do not perform are being revamped, paused, or phased out. This agility requires digital marketing leaders to have access to a flexible and specialized pool of digital talent. More often than not, this translates into outsourcing digital assignments to agencies.
IDG Enterprise surveyed IT professionals to find out why they outsource. The top motivators are to access certain skills and cut costs. Most of the respondents said IT outsourcing has not become a tool to achieve key business objectives.
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IDC News Release, 9/23/10
International Data Corporation (IDC) has released a new report providing a thorough vendor assessment of the highly competitive market for comprehensive customer care business process outsourcing (BPO), leveraging the IDC MarketScape model. IDC MarketScape reports utilize a rigorous scoring methodology that produces a definitive assessment of each vendor’s current market capabilities and strategies for competing in the future.
The new report, IDC MarketScape: Comprehensive Customer Care BPO, 2010 Vendor Analysis – The Guns of August (IDC #224612), looks at a set of players at the leading edge of the customer care BPO services competitive landscape.
Gartner News Release, 9/8/10
Analysts to Discuss Key Elements of Outsourcing and IT Services at Gartner’s Outsourcing & Vendor Management Summit, September 14-16, in Orlando and at the Outsourcing and IT Services Summit, September 20-21, in London
Gartner, Inc. has identified 10 major forces that are actively reshaping the future of IT services and the outsourcing market.
“Buyers, providers and investors in the IT services market confront the same confluence of market and technological forces, even though their approaches and core concerns may differ,” said Benjamin Pring, research vice president at Gartner. “These forces are radically reshaping the fundamentals of how providers deliver and sell IT services and how buyers consume them.”
The 10 key forces that will have a material impact on organizations’ outsourcing-related strategies and tactics include (in no particular order):