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Social Media Marketing: Build Your Chops

ClickZ, 4/13/11

Quick: What’s the hottest trend in social technology making its way into business?

Answer: Change.

So how do you stay current? How do you develop skills you know you need and keep them up-to-date? How can you do this in a way that the people around you can replicate (so that you can scale yourself…), and all in a way that is efficient and fits within your training budget? This week let’s examine some options.

First, of course, there is the social web: you can participate. Even if you have zero interest in telling your friends that you’re standing in line at Starbucks, just do it. See if you can “cipher” the rationale for those who do it regularly. When you read that kind of post, do you think to yourself “C’mon…get a life!” Try it yourself a few times, and look at it from the perspective of the person posting: if you were standing in that line, right now, you could be making a new friend. Which means you could also be meeting a new customer. Understanding social technology is like understanding a square dance: it makes a lot more sense when you’re in the middle of it right along with everyone else.

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