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10 transformation technologies from the 500

May 15th, 2013

Fortune

A look at the chips, devices, and software that will change the way people will live in the decades to come.

#1 Google Glass

For a product that’s not widely available yet, Google Glass has generated an incredible amount of buzz. It’s not hard to see why. The augmented reality eyeglasses, which project images onto a lense, represent a major step forward in computing, much in the same way the iPad made tablets a common household item. When it arrives later this year, users will be able to snap photos, record video, and otherwise enhance their surroundings, from offering on-the-fly directions superimposed onto the road or reviews for a restaurant someone is looking at.

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Categories: Tech Business & Marketing Blog, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Connecting Print and Mobile

November 9th, 2012

Folio

Publishers are literally driving engagement between the print product and digital platforms by linking print magazines directly to smartphones. The idea aims to neutralize the “either-or” aspect of print and mobile and merge the strengths of both.

“We’re connecting print to mobile because we believe we’re well poised with our demographic—they are glued to their phone,” says Jason Wagenheim, vice president and publisher of Teen Vogue. “We did a study earlier this year that found that 9 out of 10 of our readers are shopping with their mobilephones. They’re not just making purchases, but using their phone while they’re shopping, searching for coupons and texting friends photos of dresses when they’re in a store.”

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Categories: Advertising & Marketing Blog, Digital Media Blog, Mobile Blog, Uncategorized | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Pew Study Looks At Photo, Video Sharing Habits

September 14th, 2012

Mediabistro

There’s a lot of pressure on journalists and news organizations to be everywhere, not just when it comes to feet on the ground reporting but also when it comes to tweets, pins, posts, etc. on all form of social media.
We’ve even encouraged the trend with tips to maximize your presence on everything from Google+ to Pinterest. Which is why this Pew Internet & American Life Project’s study about how photos and videos are shared socially caught my eye. Their findings shed some interesting light on how many (or few) people are actually using these various networks. (This wasn’t the focus of the study but looked interesting, so I created this graph.)

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Categories: Digital Media Blog, Social Media Blog | Tags: , , , , , , , , , , , , , , , , , , , , , , ,