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Steer clear of these 15 social media mistakes

Ragan

Social media is the most popular online activity, so it makes perfect sense for businesses to want to tap into it to increase sales. More than 90 percent of businesses use social media.

But simply opening an account or sending out some tweets is not enough to make social media platforms a viable and profitable part of your marketing strategy. By avoiding some missteps, businesses have the ability to increase their return on investment (ROI) and create more opportunities from social media accounts.

Avoid these mistakes:

1. Not having a strategy.

Less than 20 percent of businesses say their social media strategy is mature. Social media users are constantly inundated with information and messages. Businesses that don’t have a social media marketing strategy won’t ever cut through the clutter and deliver an effective message to their target audiences.

Creating a strategy includes having distinct and measurable goals, developing a clear social media policy, thinking through a brand’s social media voice and planning out a content calendar with end goals in mind. Without a clear strategy, businesses could create the best content on the Web but receive little to no engagement.

2. Not integrating with other digital assets.

Social media works best when you integrate it with other digital marketing efforts. One mistake many businesses make is to leave their social media accounts on islands. Not only should you link the accounts together, but tie them directly to websites, emails and paid search advertising campaigns.

Read more…

Infographic: The best times to post on social media

Regan

Do you post social media updates when your audience has the highest chance of seeing them, or just whenever you think of it or happen to have a free minute?

If you aren’t posting to a social media site when most of your audience members are on it, all that time you spent crafting the update goes to waste. And you’re a busy person. You don’t have any time to waste.

An infographic from Fannit.com lists the best and worst times to post to all the major social media sites: Pinterest, LinkedIn, Google+, Twitter, Facebook and your blog. While all audiences are different, you can use these times as a general guide. Here are the best times to post to each site:

Click here to see the best times and the infographic

 

Pinterest Debuts A “Gifts Feed” Featuring Only Things You Can Buy

TechCrunch

Pinterest publicly introduced a new Gifts feed on Wednesday that only displays “Product Pins” – pins that are enhanced with additional details, including pricing, availability and where the item can be purchased online. The announcement was made on Pinterest’s Business blog, aimed at advertisers, instead of on the company’s more widely read, consumer-facing main blog.

The company describes the Gifts feed as a “work-in-progress” section on the Pinterest website where only those items that are available for sale are listed. These products can also be filtered by price by clicking on buttons that range from one to four dollar signs ($ – $$$$), equating to products that range from less than $50, $25-$50, $50-$200, and over $200, respectively.

Product pins were first introduced in spring 2013 as one of many new pin types on the service, which also included other new things, like movie pins and recipe pins, for example. In order for retailers to take advantage of the new functionality, they have to first update their website with the appropriate metatags (described here on the Pinterest Developers website). Afterwards, Pinterest users encountering those products on the social service would be able to see the product’s price and inventory levels, and could even click through on the provided URL to make a purchase.

Continue reading 

Three months of data from media brands on the social web

The Media Briefing

Social media represents one of the core distribution networks for online publishers, and it’s a battleground on which they compete to get their content seen by digital audiences.

Thanks to data from Newswhip, who kindly gave us access to the last three months worth of social media interaction data, we can see the total social interactions on Facebook, Twitter, LinkedIn and Pinterest for each of the top 100 publishers in November, December, and January.

January drops for the NYT and Upworthy

Upworthy’s total sharing interactions dropped 36 percent from November to December, and 47 percent from December to January. Figures-wise, in November they were getting 16.8 million total social media shares. That dropped to 5.7 million in two months.

Continue reading 

Best and Worst Times to Post on Social Media [Infographic]

Social Times

All social media are not created equal. Each social network has different kinds of users and their daily activities vary. Determining when to post on social media requires that you consider your product or service and the kinds of messages relevant to your customers. A local business, for example, may find that the ideal time to post updates is different from that of a national brand. Always keep track of analytics and try mixing up your social media schedule.

Tools like Hootsuite let you automatically schedule your updates according to your audience’s online habits. SocialBro provides daily reports on when most of the Twitter community is online, not just your followers. Similarly, Timing+ analyzes your historical post data to determine what time of day your posts will have the greatest impact on Google+. Topsy lets you search, measure and analyze from conversations and trends on public social websites like Twitter and Google+

Understanding when to post on each network means considering more than research and statistics. Do not underestimate trial and error when it comes to assessing when your audience is most receptive to your messages. To assist you in scheduling your social media posts and updates, the following infographic by Social Marketing Writing includes the networks Facebook, Google+, Twitter, LinkedIn, Pinterest and Tumblr.

See Infographic 

Infographic: The Social Media Stats Mobile Marketers Must Know

Mobile Marketing Watch

Think you’re a social media marketing guru in possession of all the knowledge you need to make the most of social media in your marketing efforts?

Chances are, you’re still bound to learn something from this highly insightful new infographic from The Website Marketing Group.

Check out these 15 key statistics, facts and figures from the world of social media that ALL marketers should know.

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infographoc social stats Infographic: The Social Media Stats Mobile Marketers Must Know

Infographic: Using Social Media for Lead Generation

Entrepreneur

Gaining popularity on social media is only half the battle. How do you convert those “Likes” into paying customers?

According to data compiled by Wishpond, a maker of social-media marketing applications, 77 percent of business-to consumer (B2C) marketers have acquired customers through Facebook, while business-to-business (B2B) marketers have found more success on LinkedIn — finding it a whopping 277% more effective than Facebook or Twitter.

For more on how social-media marketing helps generate business leads and ideas to stand out to potential customers, take a look at the infographic below.

social for lead gen Infographic: Using Social Media for Lead Generation

The Rise Of Social Media Analytics (And The Demand For Measurable ROI) [INFOGRAPHIC]

All Twitter

If you’re in the business of using social media for business then, like many, you’ll have faced a specific problem: how do you measure ROI? It’s proven to be a particularly difficult nut to crack, largely because the tried-and-tested methods of measuring return on investment that marketers and brands have used in the past (for example, sales and footfall) don’t necessarily apply well to social media channels such as Twitter and Facebook, which present a range of metrics that are somewhat unique to them, such as digital engagement, social proof and cross-channel impact (i.e., mobile). And as the demand to better understand and measure social media ROI has grown, so too has the need for bespoke social media analytics software, apps and tools.

This visual from Quintly looks at how the rise in the interest in social media analytics, which has quickly grown from a want to a need, can be measured over the past half-decade, on a platform-by-platform basis – Facebook, Twitter, YouTube, Google+ and Pinterest – and across countries, too.

Click here for the complete infographic

111 The Rise Of Social Media Analytics (And The Demand For Measurable ROI) [INFOGRAPHIC]

 

 

Infographic: Social Media Statistics for 2013

Huffington Post

As we kick off 2013 it’s good to recap some of the impressive stats from 2012. Here’s a great infographic that visualises a piece by the Huffington Post – 100 Social Media Statistics to kick off 2013. A few of the highlights are:

  • 1 Million websites have integrated with Facebook
  • 23% of users check Facebook 5 times or more daily
  • 56% of customer tweets are being ignored
  • 34% of marketers have generated leads on Twitter
  • Google’s +1 button is used 5 million times a day
  • Over 5 million are uploaded to Instagram every hour
  • 80% of Pinterest users are female

It was another big year for social media platforms with the mature giants like Facebook continuing to grow and develop and a few of the newer players, Pinterest and Instagram, making their mark. It’s set to be an exciting year in this space. What are your predictions?

FOR THE COMPLETE INFOGRAPHIC CLICK HERE

Screen Shot 2013 06 07 at 4.16.09 PM  Infographic: Social Media Statistics for 2013

How Social Media Is Used Around The World

Edudemic

Australia, England, Portugal, and a dozen other countries each use social media a little differently. Since a huge number of Edudemic readers are from these countries, I thought this infographic was important to share. It showcases how social media is used around the world and highlights some various statistics that are of note for each location.

The stats are organized by each country’s flag colors and are elegantly laid out in a fun infographic. If you don’t know the colors, read the text and it’ll tell you which country the stat is about. Great for printing out and / or sharing with your PLN around the world. After all, we’re living in a digitally connected world where PLN members are from around the globe.

The infographic is a bit market-y but still useful as it includes some curious stats and trends about the growth of mobile in the world of social media and connectivity.

Key Takeaways

  • The number of smartphone users in Canada is nearly the same as the U.S.
  • There is an overwhelming push onto doing everything mobile. Smartphones are key in most of the below countries.
  • In Spain, ‘power’ social media users are on Facebook while ‘casual’ users are on YouTube.
  • There are many other social networks other than Twitter, Facebook, and Google+. Read below for a quick look at what those might be.

FOR THE COMPLETE INFOGRAPHIC CLICK HERE

Screen Shot 2013 06 07 at 4.07.19 PM How Social Media Is Used Around The World