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ANA Digital & Social Media Conference

 07/14/2013 - 07/16/2013 Dana Point CA

2012 ANA Digital & Social Media Conference

 07/15/2013 - 07/17/2013 Dana Point Ca

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10 gems from Reuters’ social media ‘cheat sheet’

September 13th, 2012

ragan.com

Though the guide by the news organization’s social media editor is intended for journalists, communicators can definitely gain insight from it as well. It’s debatable whether one should call something a “cheat sheet” if anyone can access it or add to it, but Reuters Social Media Editor Anthony De Rosa’s public cheat sheet for reporters using social media is unquestionably handy.

The document, available publicly through Google Docs—which means anyone with a tip to offer can throw in his or her two cents—has been floating around the Web for about six months. And though it’s aimed specifically at journalists, many of the tips are relevant to communicators and PR professionals. Ragan.com parsed the text to find the 10 that can really help communicators step up their social media game.

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Categories: Social Media Blog | Tags: , , , , , , , , , , , , , , ,

Infographic: 75 percent of reporters want videos in press releases

August 10th, 2012

ragan.com

The relationship between journalists and PR pros isn’t always a perfect one. PR pros search avidly for the “perfect pitch,” and journalists try to work their way around PR pros’ air-tight media interviews.  But the two professions need each other. And they need to be on the same page. An infographic from the PRESSfeed 2012 Online Newsroom Survey highlights some large discrepancies between what journalists want from press releases and what PR pros think they want.For example, 75 percent of journalists say they want access to video in a press release, but only 43 percent of PR pros think videos are important to journalists. Even fewer (32 percent) have a video gallery in their newsroom.  Also, adding images, graphics and video to a press release can increase views by as much as 77 percent, but more than half (54 percent) of PR pros don’t have the resources to produce them.

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Categories: Digital Media News, Digital Media Research | Tags: , , , , , , , , , , , , , , ,

Infographic: Employers that do and don’t like social media

June 18th, 2012

ragan.com

Most are open to it—as long as the company has a social media policy. Here are the industries that are the most and least receptive to social media. How do employers really feel about social media? An infographic from PayScale says employers like how social media can help promote their brands, but are hesitant about how employees use it. A slip up or negative comment from one employee can snowball into a PR mess.

To keep things under control, 53 percent of employers have a formal social media policy in place, but 42 percent say still say no to any use of social media. Which industries claim the most companies with a social media policy? Retail (65 percent), manufacturing (62 percent), and business support (59 percent). While more than half (59 percent) of media companies actively encourage employees to use social media, a whopping 71 percent of energy companies prohibit any use of social media at work.

View the infographic 

Categories: Social Media News, Social Media Research | Tags: , , , , , , , , , , , , , , , , , , ,

Report: Consumers trust branded websites more than ads

March 14th, 2012

ragan.com

That’s good news for PR pros and communicators fighting over budget dollars with their advertising colleagues 
Fighting for more content dollars? You just got some ammunition, thanks to a Nielsen report.

Branded websites are trusted more than TV ads, banner ads, text ads, online video ads, and ads on social networks, according to Nielsen’s Digital Consumer Report (pdf). Of those surveyed, 52 percent trust content they find through branded websites, compared with TV ads (46 percent) or when they’re paid to click (36 percent). Thirty-two percent trust social media ad campaigns.

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Categories: Digital Media News, Digital Media Research | Tags: , , , , , , , , , , , , , , , , , , , , ,

Is B2B Really Ready For Social Media Marketing?

February 9th, 2012

MediaPost 

Is B2B (business to business) really ready for social media marketing? The short answer is “no.” The long answer “is almost. Let’s just say that generally speaking, these kinds of companies are  “social media curious.” My agency gets a lot of B2B inquiries from marketing, sales and PR executives with companies that are genuinely interested in “doing something a little different — you know, funny and more edgy.” Half the time they chicken out and go back to whatever they were doing before they called us, which usually includes sleep-inducing  product videos and downloadable PDFs that they will no doubt force upon corporate buyers who have grown accustomed to this, along with their bland breakfast and lukewarm coffee every morning.

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Categories: Social Media Blog, Social Media News | Tags: , , , , , , , ,

Is content more important than conversation?

February 8th, 2012

ragan.com 

Bet you’ve heard plenty about the importance of conversation in social media. We’ve all heard companies must engage their customers online. We’ve probably said it ourselves. But is conversation the most important thing in social media?

What’s the value of conversation? Few will question the value of conversation. It extends customer service and makes PR more personal. But does conversation improve the bottom line?

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Categories: Social Media Blog, Social Media News | Tags: , , , , , , , , ,

Industry Leaders From Avaya, Cisco and VMware to Keynote at Interop Las Vegas

February 6th, 2012

PR Newswire (U.S.)

SAN FRANCISCO — Interop Las Vegas ®, produced by UBM TechWeb, today announced executives from Avaya, Cisco and VMware are scheduled to take the keynote stage in Las Vegas. As the industry’s premier and most comprehensive business technology event, Interop features industry thought leaders who will provide focused and insightful presentations from the keynote stage. Interop Las Vegas will take place at the Mandalay Bay Convention Center, May 6-10. For more information or to register, visit: http://www.interop.com/lasvegas

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Categories: Advertising & Marketing News | Tags: , , , , , , , , , , ,

Disruptive Technologies, New Program Elements & Workshops Announced for Interop Las Vegas

January 19th, 2012

PR Newswire (U.S.)

SAN FRANCISCO – Interop Las Vegas, produced by UBM TechWeb, announced today new initiatives for this year’s event including Big Data, OpenFlow,Cloud Carrier Forum, and more. In addition, Jennifer Jessup, will take the reigns as the new General Manager for the Interop brand. Interop, the industry’s largest and most comprehensive business technology event, will take place at the Mandalay Bay Convention Center in Las Vegas,May 6-10, 2012. For more information, visit: http://www.interop.com/lasvegas/

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Categories: Advertising & Marketing News | Tags: , , , , , , , , , , , , ,

At ‘BtoB’s’ Digital Edge: Scott emphasizes ‘real-time marketing’

December 9th, 2011

BtoB Daily News

Chicago—During BtoB’s Digital Edge virtual trade show Thursday, keynote speaker David Meerman Scott urged b2b marketers to engage in what he called “real-time marketing.” The rise of the Internet, search and social media, he said, has created an environment in which marketers can take advantage of news cycles more than ever before.

Scott, the author of “The New Rules of Marketing & PR,” (Wiley, 3rd edition, August 2011) opened with the example of an Australian insurance company, TIO ABN, which took advantage of President Obama’s recent trip Down Under. The company announced on its website and elsewhere that it had given the president free crocodile attack insurance in honor of his visit.

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Categories: Digital Media News | Tags: , , , , , , , , , , , , ,

A Blueprint for Ad and PR Agencies: Become More Competent in Content Marketing

December 6th, 2011

b2C

I’ll be the first to tell you agency-based content marketing is old news. Establishing credibility and providing valuable content through books, magazine articles, and white papers has been the industry norm for decades. The world is already accustomed to looking to advertising and public relations agencies for guidance and that next big idea — be it creative, communicative, or a combination thereof.

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Categories: Advertising & Marketing Blog, Advertising & Marketing News | Tags: , , , , , , , , , ,