The relationship between journalists and PR pros isn’t always a perfect one. PR pros search avidly for the “perfect pitch,” and journalists try to work their way around PR pros’ air-tight media interviews. But the two professions need each other. And they need to be on the same page. An infographic from the PRESSfeed 2012 Online Newsroom Survey highlights some large discrepancies between what journalists want from press releases and what PR pros think they want.For example, 75 percent of journalists say they want access to video in a press release, but only 43 percent of PR pros think videos are important to journalists. Even fewer (32 percent) have a video gallery in their newsroom. Also, adding images, graphics and video to a press release can increase views by as much as 77 percent, but more than half (54 percent) of PR pros don’t have the resources to produce them.
PR Newswire (U.S.)
SAN FRANCISCO — Interop Las Vegas ®, produced by UBM TechWeb, today announced executives from Avaya, Cisco and VMware are scheduled to take the keynote stage in Las Vegas. As the industry’s premier and most comprehensive business technology event, Interop features industry thought leaders who will provide focused and insightful presentations from the keynote stage. Interop Las Vegas will take place at the Mandalay Bay Convention Center, May 6-10. For more information or to register, visit: http://www.interop.com/lasvegas
PR Newswire (U.S.)
SAN FRANCISCO – Interop Las Vegas, produced by UBM TechWeb, announced today new initiatives for this year’s event including Big Data, OpenFlow,Cloud Carrier Forum, and more. In addition, Jennifer Jessup, will take the reigns as the new General Manager for the Interop brand. Interop, the industry’s largest and most comprehensive business technology event, will take place at the Mandalay Bay Convention Center in Las Vegas,May 6-10, 2012. For more information, visit: http://www.interop.com/lasvegas/
I’ll be the first to tell you agency-based content marketing is old news. Establishing credibility and providing valuable content through books, magazine articles, and white papers has been the industry norm for decades. The world is already accustomed to looking to advertising and public relations agencies for guidance and that next big idea — be it creative, communicative, or a combination thereof.