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OMMA mCommerce

08/07/2014 New York New York

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

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Counterpoint: CPM Shouldn’t Go Anywhere

Digiday

Advertising has only one objective: to achieve real business goals more effectively than would be achieved without it. These goals can be branding, sales, pricing power, or some other key performance indicators.

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Ad Agencies: 6 Quick Tips for Pricing and Servicing Social Media

Fuel Lines, 9/20/10

Two of the most asked questions I receive from agencies are: “How do we price social media?” and “How Do we service social media?”

Many advertising agencies are trying to sell social media services and even though they don’t know how to price it nor service it. In prospective client meetings, if the agency brings up social media, it generally will peak a prospects interest.

A lot of agencies are still struggling for any new business opportunities. So, if it generates interest and leads to a project, they’ll sell it and try and figure out how to price it and service it when they get back to the office. I’m sure your agency has never been guilty of anything like that. Truth be known, most of us have done it at one time or another.

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