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Counterpoint: CPM Shouldn’t Go Anywhere

Digiday

Advertising has only one objective: to achieve real business goals more effectively than would be achieved without it. These goals can be branding, sales, pricing power, or some other key performance indicators.

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Ad Agencies: 6 Quick Tips for Pricing and Servicing Social Media

Fuel Lines, 9/20/10

Two of the most asked questions I receive from agencies are: “How do we price social media?” and “How Do we service social media?”

Many advertising agencies are trying to sell social media services and even though they don’t know how to price it nor service it. In prospective client meetings, if the agency brings up social media, it generally will peak a prospects interest.

A lot of agencies are still struggling for any new business opportunities. So, if it generates interest and leads to a project, they’ll sell it and try and figure out how to price it and service it when they get back to the office. I’m sure your agency has never been guilty of anything like that. Truth be known, most of us have done it at one time or another.

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