Upcoming Events
Event Date Location

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Email Insider Summit

12/07/2014 - 12/10/2014 TBA

iMedia Agency Summit: The Agency Re-Defined: Balancing Scale, Scrappiness, & Innovation

12/07/2014 - 12/10/2014 Bonita Springs FL

Search Insider Summit

12/10/2014 - 12/13/2014 Deer Valley UT

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

advertising-marketing

Subscribe To Latest Posts
Subscribe

Survey: Professionals Not Replacing Print With Digital? New Readex Research study finds print second most popular media.

Folio

This week alone, Ziff Davis Enterprise announced it will replace its three remaining print magazines with digital editions in 2012 and Hanley Wood president and CEO Frank Anton indicated that more magazine closures are likely in his organization, yet a new study from Readex Research suggests that the group of professionals it surveyed are still heavily invested in print (even if that includes printing out a digital format).

Read More…

iPad Owners Like Their Print Brands

Min, 10/22/10

There is more evidence that tablet devices map well against magazine audiences and their content consumption habits. Nielsen released further details from its recent survey of iPad owners and found that 41% have already purchased a paid app on the device from a magazine publisher. In all, 63% of all iPad owners have downloaded fee-based apps. Games (62%) and books (54%) are the most popular categories. But magazines are getting some of the iPad love. In fact 25% of users say they access magazine content regularly on their devices compared to only 8% of iPhone owners who reference magazine apps.

Read more