FRAMINGHAM, Mass., September 3, 2013 – Worldwide spending on public IT cloud services will reach $47.4 billion in 2013 and is expected to be more than $107 billion in 2017, according to a new forecast from International Data Corporation (IDC). Over the 2013–2017 forecast period, public IT cloud services will have a compound annual growth rate (CAGR) of 23.5%, five times that of the IT industry as a whole.
As one of the key technologies enabling the industry-wide shift to the 3rd Platform, cloud computing has played a crucial role in changing the way companies consume and use information technology. Now, there are signs that cloud services are starting to shift into a “Chapter Two” phase where the scale of cloud adoption will not only be much bigger, but also more user and solution driven. In this phase of growth, cloud and the other 3rd Platform technologies – mobile, social, and Big Data – will become even more interdependent as they continue to drive growth and innovation across all industries that depend on IT.
Google Inc. GOOG -0.04% won support from the European Union’s highest court Tuesday in the form of an opinion that the world’s top Web search engine can’t be forced by government agencies to remove links to personal material purely on privacy grounds, a decision that may open another front in a long battle over EU privacy laws.
Niilo Jaaskinen, an advocate general to the Luxembourg-based European Court of Justice, said search engines aren’t responsible for personal data that shows up in Web pages they process. He was responding to a Spanish court’s 2011 request for guidance in a case pitting Google against Spain’s data-protection authority, which had ordered the search company to remove some search results covering the names of five Spanish residents.
These five complaints are just a sampling of 180 instances in which the Spanish data-protection regulator has told California-based Google to remove access to personal information about individuals. They also represent a significant preview of the EU’s resolve to impose strict privacy guidelines on the likes of Google and social networks such as Facebook Inc.
47 per cent of Australians provide inaccurate information about themselves to websites as a privacy precaution, a paper by the Australian Communications and Media Authority has found. The report is on privacy and personal information. It found that More than a third (36 percent) of respondents said they would rather not use a service than give inaccurate information. Only 17 percent said they are happy to provide accurate data about themselves. “Privacy remains an enduring concept in the media and communications environment,” ACMA chairman Chris Chapman said. “Citizens remain highly sensitive to intrusions on their privacy and the mishandling of their personal data.
Our increasingly social world is raising concerns over the safety of our personal data. So what do the professionals working with data privacy legislation think? Aiming to address how the two professions feel about the current state of US data privacy law, IDG Connect presents exclusive insight into whether there is a conflict between the personal views and professional experiences of marketers and legal professionals with privacy laws, and the disparity between US and EU privacy law.
THE campaign to defang the “Do Not Track” movement began late last month.
Do Not Track mechanisms are features on browsers — like Mozilla’s Firefox — that give consumers the option of sending out digital signals asking companies to stop collecting information about their online activities for purposes of targeted advertising.
First came a stern letter from nine members of the House of Representatives to the Federal Trade Commission, questioning its involvement with an international group called the World Wide Web Consortium, or W3C, which is trying to work out global standards for the don’t-track-me features. The legislators said they were concerned that these options for consumers might restrict “the flow of data at the heart of the Internet’s success.”
The advertising industry will hit an inflection point this year with the onslaught of metrics, targeting and privacy. Sir Martin Sorrell, CEO at WPP, told the audience at the 4As conference in Los Angeles that WPP will not “sit on top of the shoulders” of others, but continue to develop applications and products needed to generate and analyze data.
WPP invests about $75 billion in advertising for its clients. This year, Sorrell said, WPP will invest for its clients about $2 billion with Google — up from $1.6 billion last year — compared with $400 million, up from $200 million, respectively in Facebook.
Some privacy groups question the plan to allow online companies to participate in writing new codes of conduct. The U.S. White House’s announcement Thursday that it will encourage online businesses to develop and adopt privacy codes of conduct and push Congress for privacy legislation received mostly positive reviews, although some privacy advocates questioned whether companies would be too involved in writing the rules.
Google Inc. and other advertising companies have been bypassing the privacy settings of millions of people using Apple Inc.’s Web browser on their iPhones and computers—tracking the Web-browsing habits of people who intended for that kind of monitoring to be blocked.