Our increasingly social world is raising concerns over the safety of our personal data. So what do the professionals working with data privacy legislation think? Aiming to address how the two professions feel about the current state of US data privacy law, IDG Connect presents exclusive insight into whether there is a conflict between the personal views and professional experiences of marketers and legal professionals with privacy laws, and the disparity between US and EU privacy law.
IDG News Service
On WTU this week President Barack Obama signs cyber threat executive order, BlackBerry readies a special edition Z10, a Fujitsu project serves smartphone ads from TV commercials and more.
Google Analytics rocks, really it does, but it’s not the only game in town when it comes to Web analytics.
There are a number of reasons you might be looking for alternatives.
1. You want two analytics programs. You want to use two analytics packages to cross check for accuracy and for redundancy.
2. You don’t trust Google. You have privacy or other concerns with Google as a company.
3. You need additional functionality. Google just isn’t getting it done for you.
Whatever your reason, we have reviewed some analytics options here:
THE campaign to defang the “Do Not Track” movement began late last month.
Do Not Track mechanisms are features on browsers — like Mozilla’s Firefox — that give consumers the option of sending out digital signals asking companies to stop collecting information about their online activities for purposes of targeted advertising.
First came a stern letter from nine members of the House of Representatives to the Federal Trade Commission, questioning its involvement with an international group called the World Wide Web Consortium, or W3C, which is trying to work out global standards for the don’t-track-me features. The legislators said they were concerned that these options for consumers might restrict “the flow of data at the heart of the Internet’s success.”
IDG News Service (Washington Bureau)
Some privacy groups question the plan to allow online companies to participate in writing new codes of conduct. The U.S. White House’s announcement Thursday that it will encourage online businesses to develop and adopt privacy codes of conduct and push Congress for privacy legislation received mostly positive reviews, although some privacy advocates questioned whether companies would be too involved in writing the rules.
Wall Street Journal
Google Inc. and other advertising companies have been bypassing the privacy settings of millions of people using Apple Inc.’s Web browser on their iPhones and computers—tracking the Web-browsing habits of people who intended for that kind of monitoring to be blocked.
The number of ad networks complying with the Network Advertising Initiative’s strict online privacy code nearly doubled from 2010 to 2011, according to NAI’s annual report.
The report covers the ad networks that account for the vast majority of online behavioral ads. Per the code, the 60 nets included in NAI’s mandatory 2011 audit such as AOL Advertising, Google, Microsoft Advertising and Yahoo did not collect personally identifiable information for online behavioral targeted advertising. Controls are also in place to make sure OBA is not used for other nefarious purposes, like insurance probes or employment queries.
Direct Marketing News
What has the blogosphere and some users in an uproar is that Google isn’t offering users an opt-out option. If you don’t want your information fromGmail, YouTube and Google searches combined into one personal data store that can paint a detailed picture of you, the only option is to stop using Google’s services.