IDC Press Release
Understanding customers’ social universe enables merchants, store operators, product development, ecommerce operators, and marketers to become social retailers
FRAMINGHAM, MA – A recently released IDC Retail Insights report identifies best practices and opportunities for applying social media analytics, coined “socialytics” by IDC, across all core retail business processes. This new report, Socialytics: Enabling the Social Business of Retail(Document #GRI235658) draws on an in-depth six-month research program involving three US retailers and two leading socialytics software vendors. The information gathered during the six-month project, combined with prior research, led to the creation of IDC Retail Insights’ Retail Enterprise Socialytics model.
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