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Photoshop at 25: A Thriving Chameleon Adapts to an Instagram World

New York Times

The history of digital technology is full of innovations that are praised for having changed the world: the Mac, Microsoft Windows, the Netscape Navigator browser, the iPod and countless others. Then there are the many products that changed the world and were suddenly overtaken by some newer, supposedly better thing: the Mac, Microsoft Windows, Netscape Navigator, the iPod and countless others.

What’s rarer in tech is the product that causes major changes, hits turbulence and then, after some nimble adjustment, finds a surprising new audience.

This week is the 25th birthday of one such aging chameleon, Adobe Photoshop, an image-editing program that was created when we snapped pictures on film and displayed them on paper. It has not just survived but thrived through every major technological transition in its lifetime: the rise of the web, the decline of print publishing, the rise and fall of home printing and the supernova of digital photography.

Photoshop attained the rare status of a product that became a verb — like Google and Xerox. Along the way, it became a lightning rod for controversy because of, among other things, the way it can be used to turn women’s bodies into unnatural magazine-cover icons, or its use by propagandists and your casually mendacious social-networking buddies who doctor their vacation snaps.

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5 Tips For A Successful Conversion Rate Optimization Program

Marketing Land

If your business is struggling to compete online, it might have less to do with your competitive landscape than with your conversion optimization program.

The simple fact is that many companies can — and do — impede their website optimization efforts by having information silos, territorial teams, groups with tactical mindsets, aversion to change, and an unproductive focus on vanity metrics.

All of the above derail progress even before you factor in other companies who may have better or more mature conversion practices than your own.

Sound familiar? Here are five tips for tackling these internal conversion killers.

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The Computerworld Honors Awards – A Mark of Distinction, Honoring Those Who Use Information Technology to Benefit Society

The 24th Annual Computerworld Honors Program – Submit an Entry Now.

Every year, Computerworld magazine honors the best and the brightest in IT innovation from around the globe. We are looking for entries that show measurable results from technology projects that have used information technology to promote and advance public welfare, benefit society and change the world for the better.

Learn more now:

Computerworld will honor the Laureates and winners at the annual Computerworld Honors Program Laureate Medal Ceremony and Gala evening, which will be held on June 4th at the Andrew W. Mellon Auditorium in Washington, DC.

To submit an entry for this prestigious award and showcase your innovative projects, visit: http://cwhonors.org/nominations/Nomination_Form.asp

Deadline for entries is January 15, 2012.

If you have any questions, please don’t hesitate to contact us at: cwhonors@computerworld.com

 

New Research Offering from IDG Research Services: The Motivation Factor Index

Business Wire 

FRAMINGHAM, Mass.– IDG Research Services now offers Total Employee Engagement Solutions (TEES), the first research program that expands employee satisfaction surveys to include the measurement of personal engagement and motivation levels using The Motivation Factor(R) Index. Organizational thought leader, Helle Bundgaard, CEO of Motivation Factor(R) ( www.motivationfactor.com ), designed The Motivation Factor Index based on recent developments in brain research and neuropsychology to help organizations understand and promote personal engagement and motivation to achieve business goals.

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New Deliverability Statistics and What They Mean for Your Email Marketing Program

ClickZ

In a 2010 survey conducted by MarketingSherpa, 31 percent of email marketers cited “improving email deliverability” as a significant challenge to effective email marketing. Based on a white paper about deliverability that I’ve just reviewed, I’m surprised and dismayed that the figure isn’t higher.

On average, only 81 percent of legitimate email marketing messages make it to the inbox, according to Return Path’s Global Deliverability Benchmark Report for the first half of 2011. In North America, the figure is a bit higher at 86 percent (for a more detailed global breakdown, see the report).

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