On January 24, eMarketer predicted that Twitter would bring in a bit over $150 million in 2011 and $250 million in 2012. (You can see the chart at the bottom of this column.) Is this realistic? I think it may be from what I have learned and am writing about below.
Twitter’s “Promoted” Products
Recently my firm had a very interesting series of calls and meetings with Twitter and I got my head around all the details of its advertising or “Promoted” products. Twitter’s offerings have three attributes that really struck the value/performance chord in my book:
Cost-per-click from its Promoted Tweets
Cost-per-action (actually cost-per-follower) from its Promoted Accounts
Exclusivity from its Promoted Trends offering (basically Twitter’s version of a home page takeover)
So here is a quick breakdown of what those products are offering: