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Infographic: 9 simple ways to calculate Facebook and Twitter success

Do you want to measure the success of your Facebook and Twitter efforts, but aren’t sure how? These simple equations—we promise they’re easy—can help you out.

The word “measurement” can provoke a variety of emotions in communicators, depending on who you’re talking to.

It can mean excitement in finding out whether those long hours you spent on the campaign were worth it.

It can indicate extra work, or it can mean dread—pure, stinking dread.

If you fall into that last camp, hang in there. An infographic from MarketingThink.com can help you out.

It sports a handy list of calculations to help you figure out if your social media efforts on Facebook and Twitter are paying off. (Don’t panic! We promise they’re easy.)

Here are a few examples:

  • Does your Twitter content drive people to do what you want them to?

Total tweets / total tweets clicked = clicks per tweet


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Only 18 percent of CEOs use social media—but why?


The big boys and girls still aren’t playing on the online playground, a Weber Shandwick report says, but the reasons for their reluctance remain murky.

Social networking, when done well, can be an extremely powerful marketing and sales tool for businesses of any size. It can put a human face on a company. It can establish thought leadership. It can be a great way to understand and serve the interests of your customers (and potential customers). That’s why a recent report from Weber Shandwick, the global public relations firm, was so stunning. The Weber Shandwick team looked into the social media activities of the CEOs from the top 50 companies listed in the Fortune Global 500 rankings, measuring everything from participation in social networks to inclusion of the CEO on the company website.

Their report, Socializing Your CEO II, included key findings, including the fact that only 18 percent of the CEOs studied participated on social networks and not one of them had a company-affiliated blog.

Among their other findings:

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16 alternatives to Google Analytics


Google Analytics rocks, really it does, but it’s not the only game in town when it comes to Web analytics.

There are a number of reasons you might be looking for alternatives.

1.         You want two analytics programs. You want to use two analytics packages to cross check for accuracy and for redundancy.

2.         You don’t trust Google. You have privacy or other concerns with Google as a company.

3.         You need additional functionality. Google just isn’t getting it done for you.

Whatever your reason, we have reviewed some analytics options here:

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80 percent of CEOs ‘don’t trust’ marketers’ work


The world’s financial troubles have put marketing departments under greater pressure to prove their worth. But are they rising to the challenge?

Though research shows that 80 percent of CEOs now distrust the value of marketing work, a recent survey also found that less than one-third of B2B companies properly measure ROI for marketing activity.

A significant body of research, collated in an infographic by marketing automation company Eloqua, indicates that there is a gap between the expectations of corporate management and the practices of marketing departments.

CEOs expect measurable marketing results

There is a significant level of concern at board level that marketing needs to be more accountable, as this Fournaise Group study of CEOs found:

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Study: ‘Digitally mature’ companies are more profitable


This might be the evidence you need to persuade your boss or client to invest in social media: A newly released study says “digitally mature” companies are more profitable than their counterparts.

The years-long study from Capgemeni Consulting and the MIT Center for Digital Business looked at more than 400 companies and found that the ones that thoughtfully invest in social media and let it drive their business decisions “benefit from a considerable ‘Digital Advantage’ and demonstrate significantly better financial performance than their peers.”

In other words, it pays to use social media.

What, exactly, does “digitally mature” mean? According to the study’s authors, it’s based on two factors: “digital intensity” and “transformation management intensity.”  Apparently, it’s all about intensity—although really, it sounds a bit like word soup, so let’s explore what they mean.

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Infographic: 75 percent of reporters want videos in press releases


The relationship between journalists and PR pros isn’t always a perfect one. PR pros search avidly for the “perfect pitch,” and journalists try to work their way around PR pros’ air-tight media interviews.  But the two professions need each other. And they need to be on the same page. An infographic from the PRESSfeed 2012 Online Newsroom Survey highlights some large discrepancies between what journalists want from press releases and what PR pros think they want.For example, 75 percent of journalists say they want access to video in a press release, but only 43 percent of PR pros think videos are important to journalists. Even fewer (32 percent) have a video gallery in their newsroom.  Also, adding images, graphics and video to a press release can increase views by as much as 77 percent, but more than half (54 percent) of PR pros don’t have the resources to produce them.

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Infographic: Employers that do and don’t like social media


Most are open to it—as long as the company has a social media policy. Here are the industries that are the most and least receptive to social media. How do employers really feel about social media? An infographic from PayScale says employers like how social media can help promote their brands, but are hesitant about how employees use it. A slip up or negative comment from one employee can snowball into a PR mess.

To keep things under control, 53 percent of employers have a formal social media policy in place, but 42 percent say still say no to any use of social media. Which industries claim the most companies with a social media policy? Retail (65 percent), manufacturing (62 percent), and business support (59 percent). While more than half (59 percent) of media companies actively encourage employees to use social media, a whopping 71 percent of energy companies prohibit any use of social media at work.

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Infographic: YouTube third most-viewed site worldwide


Second to Facebook and Google, YouTube received more than 1 trillion views in 2011. See more jaw-dropping stats in this graphic. We all know YouTube is the place to watch funny homemade videos, favorite clips from movies, and talked-about music videos, but just how popular is it?

Very popular, according to an infographic from Tech Welkin. The graphic highlights several facts and figures about the social network which, after Google and Facebook, is the third most-viewed website. For example, in just one day:

•         YouTube users watch 4 billion videos.
•         YouTube mobile receives 600 million views.
•         Users watch 500 years of YouTube videos on Facebook.
Not impressed? Take a look at these stats

Website traffic from social media is overrated


Do you sell advertising on your website? No? Then why are you so excited about your website traffic? The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it.

Here’s the highlight: “With only 1 percent of Facebook’s user count, Pinterest sends 13 percent of the traffic Facebook does.”

Pinterest spawned a new way to consume and search for information, and it may be the poster child for the coming image-centric social Web that will make written blogs look quaintly Amish by 2014. But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is ridiculous.

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Infographic: How Internet users worldwide spend time online – They visit Google more than any other website, but spend most of their time on Facebook


Thirty percent of the world’s population spends time online. That may not seem like a large percentage, but it represents 2,095,006,005 people who spend a cumulative 35 billion hours online each month. That’s equivalent to 3,995,444 years, an infographic from Go-Gulf.com says.What does everyone do during all that time? The average Internet user spends most of his time online on social media (22 percent), search (21 percent), reading content (20 percent), and email (19 percent).Internet users visit Google more than any other website, but spend more time on Facebook than anywhere else. Here are a few more interesting facts about the world’s online habits:

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