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Gartner Says Worldwide Operating System Software Market Grew to $30.4 Billion in 2010

Recovery of the Global Economy Substantially Contributed to Market Growth

Gartner Press Release, 4/27/11

As the global economy recovered, worldwide operating system (OS) revenue totaled $30.4 billion in 2010, a 7.8 percent increase from 2009, according to Gartner, Inc.

Linux (server) and Mac OS were the fastest-growing subsegments in the server and client OS segments, respectively, while Microsoft maintained its leading position in the overall OS market, with 78.6 percent market share.

“Generally, client OSs outperformed server OSs and grew 9.3 percent in 2010, while the server OS segment grew 5.7 percent,” said Matthew Cheung, principal research analyst at Gartner. “The long-pending demand for PC refreshment was unleashed as the economy stepped out from the economic turndown, which drove growth of client OSs.”

Among client OSs, Mac OS was the fastest-growing subsegment in 2010 as the unit shipments of Mac desktop/laptop devices saw strong sales, although from a much-smaller basis. Windows client was still the largest client OS segment, with high-single-digit growth, particularly driven by adoption of Windows 7 and the imminent end of life (EOL) of Windows XP.

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Adspend Updated Forecast

MediaPost, 4/20/11

As a follow on after yesterday’s Research Brief of where we’ve been, here’s a look at where we might be we’re going.

According to an adjusted ZenithOptimedia forecast for global ad expenditure, it is now forecast to grow by 4.2% in 2011, down from the 4.6% forecast in December as a result of the political turmoil in the Middle East and the devastating earthquake in Japan. In Egypt there was almost no advertising on television during the revolution, notes the report, and Japan broadcasters replaced almost all commercial ad slots with public-service announcements for weeks after the earthquake.

The report says that some of the missing advertising is expected to reappear later in the year, followed by strong growth in these markets in 2012. Japan is forecast to shrink 4.1% this year then grow 4.6% next year, while Egypt follows this year’s 20.0% drop with 12.1% recovery in 2012.

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