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Content Marketing: Tech Marketers vs. B2B Marketers

Content Marketing Institute, Marketing Profs, IDG

Throughout this report, you’ll see how technology marketers have changed their content marketing practices over the last year and how they compare with the overall sample of B2B marketers who completed our annual content marketing survey. This infographic shows thats tech marketers and B2B marketers share similar content marketing challenges and initiatives.

Download the full report here.

diff between tech and b2b marketers4 Content Marketing: Tech Marketers vs. B2B Marketers

IDC Survey Reveals Majority of Manufacturers Worldwide Using Public or Private Cloud

IDC PMS4colorversion 1 IDC Survey Reveals Majority of Manufacturers Worldwide Using Public or Private Cloud

While traditional IT spend is on the decline, manufacturers must update their cloud roadmaps to ensure their investments benefit the business

FRAMINGHAM, Mass., April 13, 2015 – The transition to “cloud also” or “cloud first” is well under way for manufacturers around the globe according to new survey results from IDC.  In fact, in the United States, 41% of manufacturing respondents indicated they are accessing IT resources via the public cloud, based on the IDC Global Technology and Industry Research Organization IT Survey, 2014.  This new IDC study, “Worldwide Cloud Adoption in the Manufacturing Industry,” (Document#MI255221) analyzes the current trends and future plans for cloud adoption among manufacturing enterprises worldwide, based on several IDC surveys including the 2014 IDC CloudView Survey.

  • ClicktoTweet #IDC Survey Reveals Majority of #Manufacturers Worldwide Using Public or Private #Cloud

The advantages of cloud computing for manufacturers are significant, as line of business leaders and their IT organizations increasingly rely on cloud to flexibly deliver IT resources at the cost and speed the business requires.  Traditional IT spend is clearly on the decline, and manufacturers must update their cloud roadmaps to ensure their investments benefit the business.  According to the IDC European Vertical Markets Survey, 2014, almost 50% of European manufacturing respondents noted they have adopted or will adopt ERP in the public cloud.  And in Asia Pacific, 49% of manufacturing respondents are using cloud – public or private – or intend to use cloud, based on the 2014 IDC Manufacturing Insights Asia Pacific Business and IT Priorities Survey.


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CIOs Lead Collaborative Team in Growing Big Data and Analytics Initiatives


A new article reports, “IDG Enterprise— the leading enterprise technology media company composed of CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—announces the release of the 2015 Big Data and Analyticsresearch, which spotlights an increase in the number of deployed data-driven projects over the past year and reveals that many organizations are still planning implementations, as 83% of organizations categorize structured data initiatives as a high or critical priority. IT decision-makers (ITDMs) also provided insight into organizational data and analytics purchase plans, security concerns and the top vendor attributes when evaluating solutions in 2015.”

The article goes on, “Deployment of data-driven projects has increased by 125% in the past year, with 27% of organizations already in deployment. The momentum continues with an additional 42% of organizations still planning implementation. As more ITDMs deploy data initiatives, it provides clarity into the amount of data that needs to be managed. Similar to 2014, organizations are currently managing an average of 167.3TB of data, and this amount is expected to increase by 48% over the next 12 to 18 months. The largest contributors to this data growth are customer databases (63%), emails (61%), and transactional data (53%).”

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FreeWheel Video Monetization Report: Q4 2014 Report


Digital video’s impressive growth this quarter was headlined by the crown jewels of the TV industry; first-run shows and live events. With considerable growth in both the digital monetization of the Broadcast networks’ Fall programming and live streaming, there is ample evidence to indicate that the TV ecosystem is expanding and becoming screen-agnostic.

Key Highlights:


  • Live viewing grew 297% year-over-year, driven by strong growth in Sports streaming and News simulcasts.
  • First-run broadcast shows attracted far more viewers this quarter than the year prior, as seen by a 67% increase in digital video ad views.
  • Over-the top (OTT) streaming devices, overwhelmingly used for long-form and live viewing, overtook tablets, accounting for 8% of all video ad views.
  • Authenticated viewing grew 591% year-over-year, as 56% of all video ad views on long-form and live content now come from behind authentication walls.

Screen Shot 2015 03 09 at 1.08.06 PM FreeWheel Video Monetization Report: Q4 2014 Report

Download the full Video Monetization Report Q4 2014

This is Your Brain on Twitter


Twitter’s senior director of market research, Jeffrey Graham is always looking for ways to show the effectiveness of ad campaigns on Twitter — surveys, home visits, data models.

One of the more interesting studies involved two groups of people watching the NCAA basketball tournament on television. One group was permitted to bring their phones and tweet all they wanted. The other had to leave their phones outside and somehow manage without a second screen. Both groups had sweat monitors on their wrists and foreheads, a pulse rate monitor, and eye tracking goggles, to track how engaged they were. In comparison with the no-device crowd, the metrics went wild for the group permitted to tweet. “For people able to do Twitter and TV at the same time, there was a huge lift versus people who were just watching TV,” says Twitter’s global president of revenue and partnerships, Adam Bain.

But Graham felt that Twitter could really make a mark using a technology he learned about in an advertising research association’s report. It described how using neuroscience could get you other unavailable data, stuff from the subconscious reaches of people’s minds.

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Marketing: What’s Hot?

According to this 2014 Tech Marketing Priorities study by IDG Research, native advertising, social media, and video are what’s “hot” in marketing today. Find out what areas marketers will be spending their marketing dollars over the next 12+ months.

For a related video on this research, click here.

For videos on B2B media, technology and marketing, check out our YouTube channel here.

IDC: 2015 China Internet Industry Top10 Predictions

IDC PMS4colorversion 1 IDC: 2015 China Internet Industry Top10 Predictions

Beijing, February 2, 2015 – The latest research report “Ten Predictions of China’s Internet Industry, 2015″ to be released by IDC reviews the major historical events of China’s Internet market in 2014 and predicts key trends worth noting in 2015. Zhang Yanan, Research Manager of IDC China,believes that “the rapid development of China’s Internet industry relies on three major factors: first, China’s Internet industry is gaining more and more attention nationwide and globally; next, China’s Internet penetration is increasing steadily; finally, the — shifting of consumers from the older generation to the younger one and the changes of consumers’ demands prompt personalized brands and products. With this background, IDC predicts China’s Internet trends in 2015 from multiple angles, including industry, products and technologies.

2015 China’s Internet Industry Top10 Predictions:

  1. China’s Internet will infiltrate into the 3rd- and 4th-tier cities, and dividend brought by these new users will appear
  2. China will become the world’s mobile Internet heartland
  3. The destruction and transformation of traditional industries brought by Internet will no longer be a dream
  4. Online-to-Offline (O2O) will assist traditional E-business suppliers to extend their business to personalized services
  5. Cross-border E-business and mobile E-business remain two highlights in the traditional E-commerce market
  6. Pan-entertainment industry with IP license as the core will be put into practice further
  7. Private banks and equity-based crowd-funding will lead Internet financial market
  8. As the main method for mobile payment, QR codes will impact the elderly and housewives
  9. Internet companies will race to capture car networking and car after-service market
  10. Network security will be elevated to the national security level

Among the numerous predictions, IDC suggests industrial readers to pay special attention to the following keywords:

New demographic dividend, personalized service E-commerce, pan-entertainment, QR code payment

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CIO Magazine Tech Poll: Tech Priorities Reveals Next Wave of Tech Spending

 CIO Magazine Tech Poll: Tech Priorities Reveals Next Wave of Tech Spending

Framingham, Mass. – January 5, 2015 – IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership—releases the 2015 CIO Magazine Tech Poll: Tech Priorities (click to Tweet). The poll findings show that a majority of IT leaders (57%) anticipate an increase in IT budgets for the coming year, the highest percent in the past six years, as well as provides insight into how those budgets will be invested.

Results from more than 200 top IT executives reveals that organizations, on average, are seeing an overall increase of 6.2% to their budgets in the coming year, up from 3.9% in November 2012. Edge technologies continue to receive these investment increases.

Garnering more value from organizations’ data has taken over as the greatest area of interest as well as for investments. Currently, 46% of organizations are researching or piloting business intelligence and analytics solutions. Aligning with this, IT leaders plan to allocate more of their budget to this area, with 56% anticipating an increase, up from 48% in 2013. The results show a shift in investments by company size with 65% of enterprise organizations—organizations with more than 1,000 employees—planning to increase investment significantly more than their SMB counterparts—organizations with less than 1,000 employees—(48%). Other edge technologies expecting an increase in budget allocation include SaaS/cloud apps (55%), business continuity/disaster recover (52%), mobile apps (52%), security applications (52%), and enterprise mobility management (52%).

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2014 B2B Content Marketing Report

 2014 B2B Content Marketing Report

IDG Enterprise partnered with the B2B Technology Marketing Community on LinkedIn to conduct the annual B2B Content Marketing Survey to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.

Key findings include:

  • Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education. Brand awareness is now the third most mentioned goal, taking the place of last year’s number three goal: customer acquisition. (Click to Tweet)
  • Companies with a documented content strategy are much more likely to be effective than those without a strategy. Only 30 percent of companies have a formally documented content strategy. (Click to Tweet)
  • The most mentioned content marketing challenge is finding enough time and resources to create content. The next biggest content marketing challenge is producing enough content, followed by producing truly engaging content to serve the needs of marketing programs. (Click to Tweet)
  • Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI. (Click to Tweet)
  • LinkedIn tops the list of the most effective social media platforms for distributing content marketing. The runner ups are Twitter (moving up one rank compared to last year) and YouTube (moving down from second to third place). (Click to Tweet)

This new Content Marketing Report is based on over 600 survey responses from marketing professionals.

View the slides now…