The 2013 Emerging Markets Mobile Attitudes Report from marketing technology company Upstream, which commissioned YouGov and Vanson Bourne to poll the views of a representative sample of 3,670 adults in Brazil, India, Nigeria and Saudi Arabia, revealed that while Apple’s success in the West has been predominately shaped by its premium brand status, the door is open for others such as Nokia to stake its claim on the emerging market audience.
The report reveals that Apple (21 per cent) only secures third place on emerging market consumers’ wish lists – after Samsung (32 per cent) and Nokia (22 per cent). Despite its recent decline in Western markets, Nokia has been named the brand most Nigerians would like to own (37 per cent), and second favourite in Brazil after Samsung. While an appetite for high-end smartphone devices exists throughout emerging markets – 16 per cent willing to spend more than $450 on a device – the report finds that brand desirability cannot guarantee success in these new markets. The report reveals that almost a third of consumers (27 per cent) with less purchasing power will ultimately bypass their favourite brands and buy devices with similar functionality, but at a cheaper price.
IDC Press Release
China looks a good bet to be the engine of growth again in 2013, while U.S. will see improving PC market and more software growth
FRAMINGHAM, MA – According to the new International Data Corporation (IDC) Worldwide Black Book Query Tool just released (Document # 239304), IT spending remained broadly strong throughout a difficult end to 2012 as business confidence waned in the shadow of the “fiscal cliff’,” economic growth declined in much of Europe, and economies in Asia struggled to cope with reduced exports. In spite of these headwinds, worldwide IT spending recorded annual growth of 5.9 percent in 2012 in constant currency terms, keeping pace with the 5.8 percent growth recorded in 2011. Total IT spending on hardware, software and IT services reached $2 trillion, while ICT spending (including telecom services) increased by 4.8 percent to $3.6 trillion.
For the full release click here
IDC Press Release
FRAMINGHAM, Mass. – Android and iOS, the number one and number two ranked smartphone operating systems (OS) worldwide, combined for 91.1% of all smartphone shipments during the fourth quarter of 2012 (4Q12). According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, Android smartphone vendors and Apple shipped a total of 207.6 million units worldwide during 4Q12, up 70.2% from the 122.0 million units shipped during 4Q11. For calendar year 2012, Android and iOS combined for 87.6% of the 722.4 million smartphones shipped worldwide, up from 68.1% of the 494.5 million units shipped during calendar year 2011.
“The dominance of Android and Apple reached a new watermark in the fourth quarter,” said Ramon Llamas, research manager with IDC’s Mobile Phone team. “Android boasted a broad selection of smartphones, and an equally deep list of smartphone vendor partners. Finding an Android smartphone for nearly any budget, taste, size, and price was all but guaranteed during 2012. As a result, Android was rewarded with market-beating growth.”
For the full press release click here
Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile.
The Location Powered Mobile Advertising Report found that all location-based strategies exceeded the industry average click-through rate of 0.4 percent, with geo-aware campaigns leading with a one percent click-through average. For the report, Verve reviewed over 2,500 mobile campaigns run across its location-based ad platform in 2012, with the findings reflecting the state of premium location-based mobile ads.
“The big news is that location powered mobile advertising outperforms other mobile targeting strategies by 2X,” said Tom MacIsaac, CEO of Verve Mobile, New York.
“Not only is location a must-have but it is really the key value mobile brings to the table for marketers – location targeting is the ability to reach consumers on their uniquely personal devices while they are out and about, on the go, and closer to the buying decision than ever before,” he said.
According to the Experian Marketing Services market survey addressing email acquisition and engagement tactics, 44% of total opens occur on mobile devices; 52% of marketers have used animated gifs in their email campaigns; marketers are seeing strong survey completion rates, regardless of offer; email is a strong performer as a generator of both website traffic and revenue; email marketers are testing subject lines and creative more than any other factors; 78% of brands use sales associates to collect email addresses.
Email marketing continues to be the hub and a driving force in cross-channel integration, says the report, as marketers’ email strategies act as connectors to Website, mobile, social and in-store channels. The study surveyed email marketers across eight verticals about their email-marketing initiatives.
Peter DeNunzio, general manager at Experian Marketing Services CheetahMail, says, “… more email marketers (are) testing new engagement strategies to expand their reach into other marketing channels… (as) a spearhead… towards true cross-channel optimization…” The continued efficacy of email marketing makes email address acquisition a prime tactic for high return on investment (ROI). Today’s email marketers are using multiple channels to acquire new subscribers. Key findings show that:
Two “old school” digital platforms – organic search and email – remain key drivers of traffic and leads, respectively, to B2B sites, according to a new study by Optify.
Organic search drove 41% of traffic to B2B sites in 2012, according to the Optify study, which analyzed more than 27 million visits from various sources to 591 B2B sites in North America. And Google accounted for 90% of that search traffic.
But while organic search is the top traffic driver to B2B sites, it lags in converting visitors to leads. Email remains the lead dog for leads, with a 2.9% conversion rate – double that of organic search (1.45%) and social media (1.22%).
“Organic search is still the strongest traffic driver, but email is the best way to get people to engage,” Optify CMO Doug Wheeler said in a phone interview.
“I really thought, in the age of content marketing, that inbound marketing was the way to go,” Wheeler added. “But the real secret is getting them onto your outbound list. Publishers may not want to dial down email just yet.”
Here’s an infographic from Optify that summarizes the results of the study.
The Next Web
According to a new report from Thomson Reuters and the National Venture Capital Association (NVCA), U.S. venture capital firms raised $20.6 billion from 182 funds during full year 2012.
That’s a nearly 3-percent drop by number of funds compared to full year 2011, and a much steeper 18-percent decline compared to 2008.
That said, the $20.6 billion raised in 2012 exceeds the total of capital raised by U.S. VC firms in the three years prior. Only 2008 saw $25,6 billion raised, but again, that was from way more funds – namely 215.
Compared to full year 2011, the increase by dollar commitments was roughly 9 percent.
2008: 215 funds raised $25,577.2 (in millions)
2009: 162 funds raised $16,187.9 (in millions)
2010: 176 funds raised $13,669.8 (in millions)
2011: 187 funds raised $18,745.7 (in millions)
2012: 182 funds raised $20,569.9 (in millions)
There were 127 follow-on funds and 55 ‘new’ funds raised during the full year 2012. The report’s sample excludes fund of funds.
During the fourth quarter of 2012, 42 U.S. venture capital funds raised $3.3 billion, a 35-percent decrease by dollar commitments and a 25-percent drop by number of funds compared to the third quarter of 2012, which saw 56 funds raise $5.1 billion during the period.