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Consumer Reports makes case for Windows 7 PCs

Consumer Reports makes case for Windows 7 PCs — May be smarter to search for new PC with older OS rather than deal with Windows 8
Computerworld (US)

FRAMINGHAM – Windows 7 may be the better choice as a PC operating system on new systems than the just-released Windows 8, Consumer Reports magazine said this week.

“Windows 7 generally received favorable reviews when it was released,” Consumer Reports’ Donna Tapellini said in a piece Tuesday on the consumer watchdog’s website. “[Three years] after its 2009 launch, there still haven’t been a lot of complaints. If you’ve been happy with Windows 7 and even Windows XP up until now, there’s no compelling reason to switch to Windows 8.”

Consumer Reports does not evaluate and rate operating systems, as it does, say, clothes washers, cars or even computers. Instead, it staked out its position this fall when it praised Windows 8 as great for tablets, but because of its split personality, not for everyone.


Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)


A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today’s electronics and technology consumers. But it’s not just standard video advertising that we are talking about. They look for a variety of content that will help them make a better informed decision and then tend to act on the information that they’ve found. Here’s a quick breakdown of the survey results.

Before I talk about the results I wanted to give you a run down of how the data was collected. It was an online survey aimed at ‘better understanding the demographic profile of the IDGTechNetwork audience.‘ The research was done via online invitations to complete the survey by ‘editorial stakeholders of sites within the IDGTechNetwork.‘ The responses were collected from April 30th to August 24th of this year.

With an audience of 130 million unique visitors and 2,354 respondents we get a margin of error right around 2%. Of course, that’s about half of the US online audience. It’s hard to say what percentage of the online video viewing audience in the US it is though as we don’t know if all 130 million of them watch video online monthly. I haven’t seen IDG on any comScore or Nielsen report as either a publisher (10th place in May was 11.4M video viewers for Nielsen, comScore is much higher) or an online video ad network.

Continue reading… 

IDC Retail Insights Survey Estimates Showrooming Will Influence up to $1.7 billion in 2012 Holiday Retail Sales

IDC PMS4colorversion no shadow 300x98 IDC Retail Insights Survey Estimates Showrooming Will Influence up to $1.7 billion in 2012 Holiday Retail Sales

IDC Press Release

Framingham, MA – IDC Retail Insights today revealed the ground breaking results of a new survey report, “Business Strategy: At Hand Versus In Hand — Will Consumers Have the Upper Hand in the 2012 Holiday Showroom Showdown?” (Document #GRI237839). Based on the survey of 1000 online consumers and prior IDC and IDC Retail Insights research, the new report revealed that some 48 million shoppers — about 20% of the U.S. adult population will “showroom” or use their smartphones in some manner while they shop in stores during the upcoming winter holiday season. This represents a 134% increase from 2011 when 20.5 million shoppers showroomed. IDC Retail Insights forecasts that the number of showrooming shoppers will grow to 59 million next year, 69 million in 2014, and 78 million in 2015. This year, according to the new research, showrooming behaviors will influence $0.7 to $1.7 billion in holiday retail purchases.

For the full press release click here

In B2B Email Subject Lines, Some Keywords Work Better Than Others

Marketing Charts

B2B email marketers: writing a business-themed email? Use terms such as “money,” “revenue,” and “profit” in the subject line, and avoid words such as “ROI,” “asset,” and “industry.” That’s one of many takeaways from a new reportPlease or in order to access this content. by Adestra, which analyzed almost 1.2 billion B2B emails sent within the past 12 months. The study examines performance metrics across a number of subject line themes – including discount, news, and content – and also looks at subject line length and personalization.

This latest study from Adestra follows from its July 2012 report, which was not limited to the B2B sector.

Find out what works and what doesn’t…

Mobile Advertising Projected to Grow 47% Annually

IDC PMS4colorversion no shadow 300x98 Mobile Advertising Projected to Grow 47% Annually

The often predicted year of mobile advertising may be 2012.  Karsten Weide, program vice president, IDC Digital Media and Entertainment, expects mobile spend to double from 2011 to 2012, reaching almost $4.5 billion.  Today, more than 60% goes to cellphones and most of the remainder to tablets and eReaders.  But by 2016, Weide predicts when ad spend reaches almost $15 billion, it will be almost equally split between phones and tablets/eReaders.

Karsten Mobile Ad Research1 Mobile Advertising Projected to Grow 47% Annually

 Click here to download the trends and dollars spread across search and display over the next four years….

These Graphs Show How Tablet Ad Spending Will Crush Smartphones Over The Next Four Years


As multi-screen usage becomes more and more integrated into America’s everyday life, advertisers are recalibrating how to allocate their ad dollars.

This doesn’t just mean what portion of an overall advertising budget will be spent on mobile devices — according to eMarketer, the 2012 mobile ad budget made up a tiny sliver of the digital ad spend and an even tinier 2 percent of total ad money spent — but how that specific mobile budget will be divvied up between mobile phones and tablet/eReaders

For all the charts click here

Infographic: SaaS and Cloud Software

IDC PMS4colorversion no shadow 300x98 Infographic: SaaS and Cloud Software

Worldwide SaaS and Cloud Software 2012-2016 Forecast and 2011 Share

This infographic is based off a study that presents IDC’s view of worldwide software as a service and cloud software market performance by key vendors in 2011 and the anticipated market performance through 2016. The cloud software market reached $22.9 billion in revenue in 2011, a 30.9% year-over-year growth rate, and will grow to $67.3 billion by 2016 at a CAGR of 24.0%.

Learn more on what IDC has to say about cloud.

IDC Market Min SaaS and Cloud Infographic: SaaS and Cloud Software

Study: ‘Digitally mature’ companies are more profitable


This might be the evidence you need to persuade your boss or client to invest in social media: A newly released study says “digitally mature” companies are more profitable than their counterparts.

The years-long study from Capgemeni Consulting and the MIT Center for Digital Business looked at more than 400 companies and found that the ones that thoughtfully invest in social media and let it drive their business decisions “benefit from a considerable ‘Digital Advantage’ and demonstrate significantly better financial performance than their peers.”

In other words, it pays to use social media.

What, exactly, does “digitally mature” mean? According to the study’s authors, it’s based on two factors: “digital intensity” and “transformation management intensity.”  Apparently, it’s all about intensity—although really, it sounds a bit like word soup, so let’s explore what they mean.

Continue reading… 


U.S. Public IT Cloud Services Revenue Projected to Reach $43.2 Billion in 2016,

IDC PMS4colorversion no shadow U.S. Public IT Cloud Services Revenue Projected to Reach $43.2 Billion in 2016,
IDC Press Release

Forecast segmented by five functional technology categories and six vertical sectors

FRAMINGHAM, Mass. – International Data Corporation (IDC) today announced the availability of a new report,U.S. Public IT Cloud Service by Industry Sector (Doc #237520), that forecasts revenue from 2011-2016 of U.S. public IT cloud services. According to the report, U.S. public IT cloud services revenue will experience a compound annual growth rate (CAGR) of 18.5% over the forecast period, from $18.5 billion in 2011 to $43.2 billion in 2016. The new report focuses specifically on the public cloud services that are shared among unrelated enterprises and consumers, open to a largely unrestricted universe of potential users, and designed for a market, not a single enterprise. The forecast is segmented by five functional technology categories and by six vertical sectors.

For the full release click here

How Mobility Is Changing the Enterprise

Harvard Business Review

WITH THE BOOM in smartphones and tablets, we are in the vortex of the technological shift from Mobile 1.0 to Mobile 2.0. The zenith of the Mobile 1.0 explosion came late in 2008, when the sales of laptops sur¬passed the sales of desktop PCs for the first time. Enterprises had long before begun outfit¬ting what they called “road warriors” with laptops—salespeople, field support personnel, and on-the-go executives—giving them access to inventory, documentation, and other databases. Simple wireless antennas, followed by built-in Wi-Fi, coupled with virtual private network software, made logging on anywhere and anytime almost as easy as it was in an office.

Later enterprises realized that by outfitting even more employees with laptop computers instead of desktop computers, even traditional office workers could improve their productiv¬ity. Employees could collaborate in conference rooms, in the offices of partners and suppliers, and in airports, no matter where their work took them. History is about to repeat itself. Sometime in 2015, according to a Forrester Research fore¬cast,1 the sales of tablets will overtake laptops. If Mobile 1.0 was about the extension ofcor¬porate data to mobile devices, Mobile 2.0 is about innovation and transformation.

According to the results of an online February 2012 survey by IDG Research Services, three drivers are accelerating the demand for mobile access to enterprise apps: executive demand, the increasingly mobile workforce, and customer’s demand for real-time informa¬tion and action.  According to the IDG survey, more than half of the respondents have deployed industry-specific mobile applications and half have deployed mobile apps for specific de¬partments, such as finance, human resources, sales, or field ser¬vice. In addition, almost half have deployed dashboards, access to analytics, and key performance indicator alerts on mobiledevices. 

A recent IDG Global Solutions survey and report on mobile device use by more than 20,000 IT professionals, line-of-business managers, and con¬sumers reported that almost half watched work-related video on their mobile devices. Interestingly, more of them watched more technology content after hours (68 percent) and on weekends (57 percent) than during business hours (40 percent).