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OMMA Display In LA

07/22/2014 - 07/24/2014 Los Angeles CA

Small Agency Conference & Awards

07/23/2014 - 07/24/2014 Austin TX

Strategic Advertising Sales Training 

07/23/2014 - 07/24/2014 Los Angeles CA

OMMA RTB Real-Time Buying

07/24/2014 Los Angeles CA

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

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The Rise of Cloud in the Channel

IDC PMS4colorversion 1 300x99 The Rise of Cloud in the Channel

Cloud services represent a growing opportunity for partners of all types in a wide array of activities across resale, services, and development. However, it’s of key importance that partners have an understanding of the what, where, how, and why of cloud services prior to embarking on wholesale business strategy change.

This IDC study, commissioned by Microsoft, examines the implications of becoming a successful cloud partner in 2013. Developed with insight garnered through in-depth conversations with leading Microsoft cloud partners and backed by supportive survey data (see methodology for further details), it provides a profile of the potential upside of integrating cloud to a partner’s mix of solution offerings.Finally, it concludes with guidance as a partner begins, or continues, their journey into the cloud.

the rise of the cloud in the channel The Rise of Cloud in the Channel

IDG Tech Marketing Priorities Survey

Screen Shot 2014 07 16 at 10.35.17 AM IDG Tech Marketing Priorities Survey

Welcome to IDG’s Tech Marketing Priorities Survey. We are conducting this survey of senior marketing leaders to provide better insight into the state of marketing among technology marketers.Your answers are confidential and will be used only in combination with other survey respondents. The survey will take 15-20 minutes to complete.  As a thank you for completing the survey, we will send you an executive summary of the research results so you can see how your company’s marketing priorities align with those of your peers. In addition, we will send the first 200 respondents a $20 Amazon.com gift card. Thank you in advance for your participation.  Your opinion is extremely important to us and we appreciate your time.

To participate, simply click here or copy and paste the following URL into your browser:

http://survey.researchresults.com/survey/selfserve/53b/s0064076?list=4

IDG Enterprise 2014 Role and Influence White Paper

 IDG Enterprise 2014 Role and Influence White Paper

New IDG Enterprise research looks at the evolving role of content in marketing strategies and the IT purchase process — and how making the right moves directly impact its success. As technology becomes central to business growth for organizations across all industries, more IT projects are being driven —and funded — by the business, than ever before. Some see this shift as a threat to the CIO and the rest of the IT team. Although some budgets may be shifting, the IT team’s influence on, and involvement in, technology purchases remains strong.

Download the IDG Enterprise 2014 Mapping the Customer Journey white paper

Infographic: Generation X just as tech savvy as millenials

The Drum

Millenials and generation X have equally migrated to mobile devices, with 65 percent of millennials using a tablet simultaneously with another device, and generation X following closely at 60 per cent, according to the latest IDG Global Mobile Survey.

The report, which surveyed 23,500 people across 43 countries, found that there aren’t major differences in mobile device adoption between the two generations.

Millenials, which encompasses those in the 18 to 34 age group, and generation X, those aged 35 and over, showed similar behaviour when it came to using a tablet to read newspapers – 53 per cent and 40 per cent respectively.

The research also found that 83 per cent and 82 per cent of millennials and generation X respectively use Facebook on their smartphones, while 92 per cent of millennials watch videos on tablets compared with 83 per cent of generation X.

millenials vs genx final Infographic: Generation X just as tech savvy as millenials

Infographic: Is Your IT Infrastructure Keeping Up?

IDG News Service

True Converged infrastructure can cut datacenter costs in half. It’s just one of the compelling reasons IT organizations are adopting converged infrastructures at a rapid pace. Discover many other quantifiable benefits in this new Infographic.

Click to see more

is your IT infrastructure keeping up copy Infographic: Is Your IT Infrastructure Keeping Up?

2014 B2B Technology Content Marketing Trends: Content Marketing Budget, Outsourcing and Challenges

Content Marketing Institute’s newest research report, B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends- North America, gives insight into what technology marketers are using content marketing for. This research, sponsored by International Data group (IDG), focuses on key differences between the most effective technology marketers and their less effective peers.  Watch this video on content marketing budgets, outsourcing and challenges.  

For the full report, click here

Click here to view an INFOGRAPHIC on this research

 

‘LinkedIn falls flat on consumer engagement’

Marketing Week

The report, authored by Forrester senior analyst Kim Celestre, claims that despite its 300 million members LinkedIn has not gained traction as a tool for “social relationship objectives” that drive customer engagement such as loyalty or customer service.

The research found that 21 per cent of US online adults visit LinkedIn monthly, a significantly lower figure than for Facebook. Plus LinkedIn members are much less likely to engage with brands on the social network, with less than half doing so on LinkedIn compared to more than 70 per cent on Facebook.

It also has a lower engagement rate, measuring 0.054 per cent in terms of user interactions as a percentage of a brand’s fans or followers, behind Google+ on 0.069 per cent and Facebook with 0.073 per cent. The low engagement figures mean that just 13 per cent of digital marketers are using LinkedIn to drive engagement.

“When compared with Facebook and Google+, LinkedIn’s engagement rate does not stack up. This is because LinkedIn members don’t go to the social network to follow brands after they’ve purchased a product and don’t participate in the site often enough to deepen relationships with brands,” says Celestre.

Awareness Boost

However, Forrester believes marketers should not give up on LinkedIn, using it for brand awareness. When used in this way, says Celestre, LinkedIn has the potential to help “meet or exceed” social reach objectives, so long as a brand’s offering is relevant to professionals.

Brands can make sure they are relevant by using the site to solve a professional challenge, deliver a professional opportunity or help users develop their personal brands. Celestre cites examples such as Procter & Gamble’s Secret deodorant campaign, Citi’s sponsorship of a LinkedIn group called “Connect: Professional Women’s Network” and Microsoft’s custom API that analyses users profiles to provide job title recommendations as examples of how to market successfully on the social network.

LinkedIn has previously batted away criticism of its engagement rates, citing strong engagement following its move to open its publishing platform to any user in its latest quarterly results. Its marketing solutions revenues are also on the up, increasing by 36 per cent to $101.8m in the three months to the end of May and accounting for 22 per cent of its total revenue.

LinkedIn declined to provide a comment.

Communicating to a B2B audience

Tim Pritchard, head of social media at Manning Gottlieb OMD, questions comparing LinkedIn to Facebook, calling it an “unfair measurement”. This is because Facebook is used for more traditional brand metrics such as consideration and purchase while LinkedIn should be used more for metrics such as brand trust and respect, he adds.

“Communications are going out to a B2B audience which has completely different KPIs like trust, respect and share price rather than traditional brand metrics like consideration,” he adds.

Continue reading

 

Majority to Access Web via Mobile Phone in Canada

eMarketer

For the first time, more than half of the overall population of Canada will use the internet on their mobile phones at least monthly this year, eMarketer estimates. The US will pass the halfway marker this year as well, according to our latest estimates of mobile phone usage patterns around the world.

173792 Majority to Access Web via Mobile Phone in Canada

 By the end of our forecast period, nearly two-thirds of all consumers in Canada will use a mobile browser or app to access the internet on their phones on a monthly basis. Canada’s mobile phone internet penetration rates will remain a couple percentage points below those in the US throughout our forecast.

What does 50% penetration add up to? This year, we estimate 17.7 million people in Canada will be mobile phone internet users. That’s a 17.7% increase over 2013, when 15.0 million people went online on their phones in the country. Canada’s mobile phone internet population is growing slightly more quickly than that of the US, but penetration will be fairly high by 2018, with growth of just 5.1% expected that year.

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Mobile Shopping Drives UK Retail Ecommerce Sales

eMarketer

Shopping on mobile devices will account for a rapidly growing share of UK retail ecommerce sales and is expected to contribute to strong ecommerce sales growth this year, according to new figures from eMarketer. Already, over one-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five.

174083 Mobile Shopping Drives UK Retail Ecommerce Sales

 eMarketer estimates that UK retail ecommerce sales will rise 16.0% this year, helped by an improving economy, shoppers’ increasing use of mobile devices for making purchases, and expanded options for purchase delivery. Total retail sales in the UK, by contrast, will grow by just 3.6% in 2014, and movement will slow after that. Meanwhile, the growth trajectory for mcommerce sales is even steeper, with a predicted 64.8% rise this year.

“Mcommerce is seeing such good growth for a couple of reasons: Mobile device ownership is rising rapidly, and consumers are becoming more comfortable making purchases on these devices. Tablets, in particular, offer a larger and more tactile interface for online shopping, which is why we’re seeing particularly fast growth in tablet commerce,” explained Bill Fisher, UK analyst at eMarketer.

Retail sales on tablets are growing considerably faster than those on smartphones in the UK, even though smartphone usage is far more common than tablet usage. Tablets—with their larger, more inviting screens and their general use at home in the evenings, typically via broadband connection—will contribute roughly double the level of sales than smartphones will this year, accounting for nearly two-thirds of total UK mcommerce sales.

Continue reading

Putting the Spotlight on the Mobile Evolution

Digital Marketing Magazine

A new Gloval Mobile Survey, from IDG Global Solutions (IGS), has put a spotlight on the evolution of mobile in the biggest study of consumer and business’ use of mobile devices.

The survey highlights a dramatic increase in mobile video consumption with 74% of consumers use a smartphone to watch online videos compared with 61% in 2012. Additionally, mobile is replacing traditional media as 50% of respondents use a tablet to read newspapers and 40% have replaced either the desktop or laptop with a tablet device.

The boundaries between business and personal life are becoming increasingly blurred as 80% of all respondents research products or services for business on a tablet in the evening. However, a lack of mobile enabled websites and concerns about security remain the biggest barriers to the growth of purchases on smartphone.

The survey, conducted among more than 23,500 executives and consumers across 43 countries, focuses on four key areas:

Mobile Executives: How executives use mobile devices – especially for business

Mobile Business: How and when audiences research and purchase products on mobile devices

Mobile Millennials vs. Generation X: Differences in consumer behaviour across video, social and commerce

Mobile Lifestyle: How audiences use multiple screens, socialise and buy on mobile devices

The research also reveals that video consumption has become pervasive on mobile devices with 75% of respondents using smartphones and 87% tablets to watch online video. Millennials and C-Suite executives meanwhile are near equal consumers of tablet video with 92% of 18- to 24-year-olds while 91% of senior executive (CEO/COO/Chairman/President) reporting they watch video on their tablet. Both audiences access all kinds of video content, including YouTube, movies, TV shows and training guides, although senior executives are twice as likely as Millennials to watch promotional videos.

Christina Carstensen, IDG Global Solutions, said: “The ‘mobile evolution’ is having a profound effect on consumers and businesses. It has kick-started the ‘always-on’ culture, presenting brands with unprecedented opportunities to develop closer relationships with their customers. We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way.”

Mobile Executives

For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone with 13% reporting making a purchase between $1,000 to $4,999 USD. (£600–2,999; €700–3,499).

Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

Mobile for Business

Tablet ownership has exploded among survey respondents rising from 20% in 2011 to 61% in 2014. In Latin America, 41% of respondents said their tablet had replaced their laptop computer with 59% reporting using their tablet device to purchase IT products for their business, the highest percentage of all regions surveyed. Software and computer accessories were the IT products most frequently purchased for business across all regions, reflecting significant opportunity for IT companies willing to invest in mobile commerce innovations such as shoppable video.

Millennials vs. Generation X

Nearly all respondents aged 18-34 owned a smartphone and 91% of 18-24 year olds and 85% of 25-34 year olds used social networking sites and apps on their smartphone. Only 38% of 18-24 year olds owned a tablet, however. Tablet ownership jumps to 55% among 25 to 34 year olds and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

Mobile Tech Lifestyle: Multitasking

The majority of Global Mobile Survey respondents are multitasking: 61% use another device at the same times as their tablet and 58% use another device at the same time as their smartphone. In both cases the majority of activity on these devices is unrelated.

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