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App use dominates mobile browser use, but what does that mean for news content?

Poynter

The latest report from Flurry shows mobile users are spending the vast majority of their time with mobile apps, not with mobile Web browsers. So far in 2014, iOS and Android users have spent 86 percent of time with their devices using apps, up from 80 percent in 2013.

That certainly reflects how airlines, food delivery services, ride-sharing startups, and of course Facebook have embraced native apps over the mobile Web, to the delight of users. But the takeaway might be different for news organizations, whose apps still account for a rather small slice of time spent on mobile.

In January, Flurry reported that overall mobile use grew 115 percent in 2013, while the news and magazines category grew just 31 percent.

Cory Bergman of Breaking News has argued that news organizations need to offer apps with real utility in order to capture a bigger slice of the pie. As hewrote for Poynter, “simply extending a news organization’s current coverage into mobile isn’t enough.”

The value of apps like Breaking News and Circa, which aggregate information from all kinds of news sites and make use of push notifications on mobile devices, is that they offer features beyond what mobile websites do. That’s not the case for lots of other native news apps that merely mimic the Web experience.

But what’s interesting about many of the news apps that solve problems — Breaking News with its customizable alerts, Facebook Paper with its news-reading capabilities, and The New York Times’ forthcoming NYT Now with links to outside news sources — is that they are still deeply integrated with the Web. They connect users to Web content.

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Computerworld State of the Enterprise

Computerworld

The 2014 Computerworld State of the Enterprise research was conducted with the goal of understanding how today’s enterprises are evolving to be more competitive, through the use of technology:

  • Enterprises are looking to boost productivity, cut operating costs and focus on finding new revenue streams, identifying new markets, and growing their business. However, they struggle to balance business expectations while integrating new technologies.
  • Over the next 1-3 years, there is a commitment to invest in emerging technologies.
  • Overcoming the communication disconnect between business and IT continues to improve with steps begin taken to facilitate better alignment.
  • IT clearly identifies with the role new technologies play in addressing critical business challenges and contributing to creating a competitive advantage.

The 2014 Computerworld State of the Enterprise research was conducted online in November 2013. Responses were collected among the Computerworld audience via email broadcast to Computerworld’s print and online audience. Results are based on a total of 313 survey responses.

Click here to see the the research slides

Screen Shot 2014 03 18 at 1.12.53 PM Computerworld State of the Enterprise

Server Market in Asia/Pacific Almost Breaches the US$10 Billion Mark in 2013, Reports IDC

IDC PMS4colorversion 1 Server Market in Asia/Pacific Almost Breaches the US$10 Billion Mark in 2013, Reports IDC

Singapore and Hong Kong, March 13, 2014 – Server revenues in Asia/Pacific excluding Japan (APEJ) region grew a modest 1.3% to total US$9,985 million in 2013, coming in just short of the magical US$10 billion mark, according to IDC.  The modest growth in 2013 was in sharp contrast to the heady 17% growth recorded in 2010 and 2011, fuelled by massive infrastructure buildout by Web 2.0 and cloud service providers in the PRC.  Despite the sharp deceleration in growth in 2013 compared to the previous years, server market in APEJ continued to outperform other regional markets on a worldwide basis.

“Strong adoption of server virtualization and cloud technologies in the enterprise segment, rapidly increasing appeal of public cloud providers for specific workloads, and growing interest in Integrated Systems were some of the key technology disruptions that impacted the server spending growth in 2013,” says Rajnish Arora, Associate Vice President of IDC’s Asia/Pacific Enterprise Computing Research.  “Global economic malaise, lack of aggressive economic reforms in emerging economies, and political turmoil coupled with upcoming federal elections in certain countries were some of the non-technology factors that stymied server spending growth in 2013.”

The PRC, which has increasingly become the bellwether and cornerstone of the APEJ server market since 2008, grew at a much more anemic pace in 2013.  The Web 2.0 and public cloud services providers such as Tencent, Baidu and Alibaba building hyper-scale datacenters, who were responsible for driving the heady demand for servers in the PRC for the past several years, took a breather in 2013 that impacted the spending growth.

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White Paper: Top Reasons to Upgrade from Windows XP Now

XP Migration Hub

In this White Paper, Rod Trent, IT Community Manager for Windows IT Pro, examines the current landscape for XP, explains the implications for failing to migrate to a new operating system, and discusses the key steps in the migration process.

Read the white paper now

Explore how migrating from Windows XP can benefit your business by clicking here

Screen Shot 2014 03 13 at 12.18.10 PM White Paper: Top Reasons to Upgrade from Windows XP Now

What Does Latino Technology Use Mean For Your Brand?

MediaPost

At this point, it’s really not a question of whether or not Hispanic consumers utilize mobile technology more than their non-Hispanic counterparts. As recognized “trendsetters,” Hispanic consumers are clearly outpacing non-Hispanics in their adoption of mobile, social and online sources for shopping, especially at the local level, according to a recent BIA/Kelsey study.

But, what is valuable to advertisers are these questions: To what degree? and For what purposes? Hispanic consumers use mobile technology and how that information can help advertisers create content that will capture their attention.

In a recent nationwide study of mobile phone use by Hispanics vs. non-Hispanics, we asked participants to shed a little light on how they used their mobile phones and the results were as expected:

Social Media 

For those engaged in social media, 95.5% of Hispanics used their mobile phone to access Facebook compared to 98.6% of non-Hispanics. The usage numbers are also relatively close for several other sites like Google+, Pinterest and LinkedIn.

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US Has Most Spam But China is Closing In

IDG Connect 0811 US Has Most Spam But China is Closing In

The US is still the spam capital of the planet, according to a new study. However, using a different set of metrics, it is being outperformed by the like of Belarus, Peru and Iran. In other words, developing countries are punching above their weight and out-polluting America in the online anti-social behaviour markets. On the other hand, the economic powerhouse of the West is ahead on sheer volume in the race to be the number one conduit of commercialised electronic junk. But, say the experts who produced this report, it’s the developing economies that could be hardest hit by the rise of spam.

America is the biggest spam source in the world, according to The Spampionship, a new league table of the 12 biggest spam-producing nations compiled by security vendor Sophos. China is fast emerging as a major source of unwanted email and Russia is in at number three after doubling its share of the spam market. To paraphrase music chart compilers, America has held onto the number one spot but China is in at number two with a bullet. (Or should that be a botnet?)

The Spampionship is not intended to be a roll call of shame, according to Sophos’s head of technology, Paul Ducklin. He claims that the table is meant to be a thought provoking study rather than a finger-pointing exercise.

“We want people to think about security and the consequences of spam,” says Ducklin. “People tend to think it’s harmless, but it’s damaging of lot of economies.”

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How Data Integration Is Changing the Enterprise Landscape

Virtualization Journal

Two words that are continually brought up in conversations at company meetings are “integration” and “cloud.” According to leading analyst firm Gartner, by 2016 the growth of cloud computing will increase to become the bulk of new IT spend. The relative cost of cloud services as compared to handling integration in-house has historically hindered executives’ decisions to implement cloud services and brokers. However, the undeniable benefits to cloud-based integration have now come to the forefront of consideration for C-level decision makers looking to relieve their companies of compliance challenges and security risks, while increasing the speed of data being transferred and analyzed. Putting the two words together, cloud integration is now more important than ever to tackle increasingly complex integration challenges.

As such, 2014 will be a disruptive year for integration providers, cloud services, Big Data and C-level executives looking to take full advantage of what data integration has to offer. Below are three trends companies can expect to see and incorporate into their businesses in the next year:

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Despite a Strong 2013, Worldwide Smartphone Growth Expected to Slow to Single Digits by 2017, According to IDC

IDC PMS4colorversion 1 Despite a Strong 2013, Worldwide Smartphone Growth Expected to Slow to Single Digits by 2017, According to IDC

FRAMINGHAM, Mass. February 26, 2014 – According to a new mobile phone forecast from the International Data Corporation (IDCWorldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments will slow to 8.3% annual growth in 2017 and 6.2% in 2018. Annual smartphone volume in 2013 surpassed 1 billion units for the first time, accounting for 39.2% growth over 2012. In the coming year, IDC expects mature markets like North America and Europe to drop to single digits, and Japan might contract slightly. Despite the high growth expected in many emerging markets, 2014 will mark the year smartphone growth drops more significantly than ever before. 2014 volumes are expected to be 1.2 billion, up from 1 billion in 2013, representing 19.3% year-over-year growth.

“In North America we see more than 200 million smartphones in active use, not to mention the number of feature phones still being used,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “2014 will be an enormous transition year for the smartphone market. Not only will growth decline more than ever before, but the driving forces behind smartphone adoption are changing. New markets for growth bring different rules to play by and ‘premium’ will not be a major factor in the regions driving overall market growth.”

As mature markets become saturated and worldwide growth slows, service providers and device manufacturers are seeking opportunities to move hardware wherever they can. The result is rapidly declining price points, creating challenging environments in which to turn a profit. Worldwide smartphone average selling price (ASP) was $335 in 2013, and is expected to drop to $260 by 2018.

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White paper: Enterprise IT at the Crossroads

Network World

As the digital revolution continues to reshape the IT landscape, Enterprise IT faces some high-stakes decisions and pressure to move on those decisions quickly. Network World’s whitepaper, Enterprise IT at the Crossroads, explores how the confluence of digital disruptors—such as cloud and mobile—are driving transformative change at many companies.

Click here to download your copy

To view an infographic on this research, click here

nww wp cvr White paper: Enterprise IT at the Crossroads

As B2B marketing dollars shift, publishers can fill a void – or get left out in the cold

eMedia Vitals

B2B marketing budgets are rising, but ad pages are declining. This ongoing shift away from traditional advertising creates an expertise gap that publishers should be looking to fill more aggressively with a broad set of marketing services.

Content, of course, lies at the center of this shift – which is good news for publishers. In Ad Age’s annual BtoB marketing outlook survey, 52.5% of marketers said theyplan to increase total marketing budgets in 2014, the first time since 2011 that more than half of B2B marketers expected to spend more than the prior year. Three-quarters said they planned to spend more on content marketing,

The findings are in line with other recent studies. A study by Econsultancy and Adobefound that content marketing was a top priority among 44% of B2B marketers, clearly outdistancing other digital marketing activities. Forrester, in a joint study with the Business Marketing Association, found that that 59% of B2B marketers plan to increase content marketing expenditures in 2014 and that B2B marketers overall expect to spend what analyst Laura Ramos called a “fairly sizable” 12% of budgets on content marketing in the year ahead.

“As buyers rebuff conventional outbound approaches like email and sales calls, marketers must capture their attention through inbound approaches that offer more enticing fare — like benchmarks, social interactions, videos, and games — instead of the conventional product pitch,” Ramos wrote.

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