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Smart Connected Devices in Emerging Markets to Surpass 1 Billion Unit Shipments by 2014 with More Than 60% Going to BRIC Countries

June 19th, 2013

IDC PMS4colorversion 1 Smart Connected Devices in Emerging Markets to Surpass 1 Billion Unit Shipments by 2014 with More Than 60% Going to BRIC Countries

FRAMINGHAM, Mass., June 10, 2013 – According to the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker, global shipments of smart connected devices (PCs, tablets, and smartphones) are expected to surpass 1.7 billion units by 2014 with roughly 1 billion units delivered to emerging markets. Within the emerging markets, the BRIC countries — China, India, Brazil, and Russia — are expected to generate shipments of 662 million units with a shipment value of more than $206 billion. More than 650 million units are forecast to be shipped to developed markets, with the United States, UK, and Japan capturing more than 400 million units with a shipment value of $204 billion.

With the BRIC countries expected to surpass the total shipments to developed markets by 2014, it is clear that demand for smart connected devices is quickly shifting from developed to emerging markets. The emerging markets are expected to grow at a compound annual growth rate (CAGR) of 17% over the 2012-2017 forecast period, compared to the 7% CAGR expected in developed markets.

For the full release click here

Categories: Mobile Research | Tags: , , , , , , , , , , , , , , , , , , , , , ,

Google Points to Major Trends in B2B Space

June 17th, 2013

eMarketer

Mike Miller works closely with business-to-business (B2B) marketers across a variety of industry verticals—ranging from oil/energy and manufacturing/industrial to business services—that are using Google’s digital platforms in order to advertise. He spoke with eMarketer’s Tobi Elkin for the B2B Perspective Series about trends he’s seeing in the B2B marketing space.

eMarketer: What digital platforms and advertising services are Google’s B2B customers using?

Mike Miller: We still see a very strong orientation around search. We see some customers using display advertising and some moving into social, although they’re still trying to figure some of that out. We’ve also seen some customers starting to make use of video platforms. For us, that’s YouTube. Mobile is also a theme, although that cuts across each of those platforms.

We did some research last year with Compete, and we saw a sea change in terms of internet usage within the B2B space. Typically, you see incremental change from one year to the next, but in our research we saw a jump from 71% usage in 2011 to 88% in 2012 in terms of researching business purchases in the B2B space. That is a huge jump in one year. We also asked B2B marketers how they’ve used search to research business purchases and saw a 23% change year over year—it went from 67% of B2B marketers who relied on search for their business purchases to 90%.

Continue reading… 

Categories: Digital Media Blog, Digital Media Research | Tags: , , , , , , , , , , , , , , , , , ,

Flurry: Look For Mobile Innovation Higher In The Funnel

June 17th, 2013

Ad Exchanger

How best to capture and leverage mobile data is a question of critical importance to advertisers. App analytics and advertising firm Flurry approached it from numerous angles at its SourceDigital13 conference last week. AdExchanger caught up with CEO Simon Khalaf to talk about the company’s new mobile RTB platform and what’s top of mind for mobile ad buyers.

AdExchanger: What’s going on with your new mobile RTB platform, Flurry Marketplace?

SIMON KHALAF: We’re on target to go live by the end of July. Our goal is to have 20 DSPs when we flip the switch. We’ll be passing a lot of data through the DSPs and we’re working with them to take advantage of that data. That’s the challenge: how do we create segments that DSPs are interested in and also signals that they can interpret?

What kind of data do you provide?

We provide location, age, gender, and about 40 segments that we have computed. For example, is this a first-time mom, soccer mom, car enthusiast, gambler etc. We have this type of data compiled for about 1.1 billion consumers worldwide. That will give the buyer, the DSP, insight into the context so they can decide what kind of ad unit they want.

Continue reading… 

Categories: Advertising & Marketing Blog, Advertising & Marketing Research, Digital Media Blog, Digital Media Research, Mobile Blog, Mobile Research | Tags: , , , , , , , , , , , , , , , , , ,

Infographic: Emerging Markets Mobile Attitudes

June 14th, 2013

Upstream

The 2013 Emerging Markets Mobile Attitudes Report from marketing technology company Upstream, which commissioned YouGov and Vanson Bourne to poll the views of a representative sample of 3,670 adults in Brazil, India, Nigeria and Saudi Arabia, revealed that while Apple’s success in the West has been predominately shaped by its premium brand status, the door is open for others such as Nokia to stake its claim on the emerging market audience.

The report reveals that Apple (21 per cent) only secures third place on emerging market consumers’ wish lists – after Samsung (32 per cent) and Nokia (22 per cent). Despite its recent decline in Western markets, Nokia has been named the brand most Nigerians would like to own (37 per cent), and second favourite in Brazil after Samsung. While an appetite for high-end smartphone devices exists throughout emerging markets – 16 per cent willing to spend more than $450 on a device – the report finds that brand desirability cannot guarantee success in these new markets. The report reveals that almost a third of consumers (27 per cent) with less purchasing power will ultimately bypass their favourite brands and buy devices with similar functionality, but at a cheaper price.

Continue reading… 

research 2013 YouGov emerging Infographic: Emerging Markets Mobile Attitudes

Categories: Mobile Research | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

‘Traditional still trumps “annoying” digital advertising’

June 13th, 2013


MarketingWeek

Marketers should not overlook traditional marketing in the rush to become digital-led businesses as the majority of consumers currently find brands’ online efforts ‘annoying’, ‘invasive’’ and ‘distractive’, a report suggests. Adobe’s “Click Here: State of Online Advertising” study found consumers still prefer “old school” – print, TV, outdoor – advertising to newer online channels, suggesting brands have “a lot of work to do” to capture consumer attention in the digital world.

Print magazines were voted the most popular advertising medium (39 per cent of the poll) in the UK, ahead of TV ads (23 per cent) and websites (12 per cent).

The popularity of print magazines seems to be at odds with where marketers are placing their spend. Ad expenditure on print magazine brands fell 9.4 per cent year on year in 2012 to £1.1bn, according to the latest quarterly AA/Warc report. “Internet spend” – which excludes digital ad spend on news and magazine brands – grew 13.2 per cent year on year at £5.2bn.

Some seven in 10 consumers (70 per cent) said they thought TV ads are “more important” than online ads, particularly those from John Lewis and Guinnes.

Read more…

Categories: Advertising & Marketing Research, Digital Media Research | Tags: , , , , , , , , , , , , , , , , , ,

Emerging market connected device volumes to top 1bn by 2014

June 13th, 2013


Total Telecomm

IDC claims BRICs to account for 60% of smartphone, tablet and PC shipments to developing economies.

Shipments of smartphones, tablets and PCs to emerging markets will reach 1 billion units in 2014, predicted IDC on Monday.

On a global basis, the research firm expects smart connected device volumes to exceed 1.7 billion units next year, and for overall annual shipment value to near $700 billion. Smartphones and tablets will represent $500 billion of that total, while PCs will account for less than $200 billion.

“It is evident that smartphones and tablets have successfully established a strong presence as the second screen, owing to the transformation in usage patterns, device affordability, and, most of all, the comfort of a mobile and digital lifestyle,” said IDC research analyst Megha Saini, in a statement.

Read more… 

Categories: Mobile Research | Tags: , , , , , , , , , , , , , , , , ,

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

June 10th, 2013

cmo.com

Vendors certainly know the true value of what they are vending, but when they seek to convince business buyers of the value, the buyers become suspicious.

According to “Better Lead Yield in the Content Marketing Field,” a new study from the CMO Council and NetLine, business buyers belittle vendors and give much higher marks for content trustworthiness to professional organizations and industry groups, whose information is considered more usable and relevant.

“Buyers are not happy with vendors,” said Donovan Neale-May, executive director of the CMO Council, in an interview with CMO.com. “Their content [tends to be] overtechnical, product-centric, and self-serving”–and buyers sense this. Neale-May said B2B marketers annually invest $16.6 billion in digital content publishing, used primarily to produce leads.

The report surveyed more than 400 business buyers across a wide range of global industries and other disciplines. It found a critical need for marketing organizations to bring more discipline and strategic thinking to content specification, delivery, and analytics.

Continue reading…. 

Categories: Advertising & Marketing Research, Digital Media Research | Tags: , , , , , , , , , , , , , , , , ,

IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful

June 10th, 2013


cmo.com/Fearless Competitor

I just wish to share the conclusion. You can read the full press release here. As President of the sales lead generation company Find New Customers, it is my mission to keep you abreast of what’s happening in marketing today. To schedule a time with me, click here

IDC found that there are clear patterns of marketing investment and behavior that distinguish marketing Leaders from those that are marketing Challenged. Taking into account differences that exist between different company sizes, industry segments, and business models, IDC identified three factors that most differentiate marketing Leaders from those that are marketing Challenged.

Read more… 

CMOROI IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best in Class CMOs Successful

Categories: Advertising & Marketing Research | Tags: , , , , , , , , , , , , , ,

Infographic: Social Media Statistics for 2013

June 7th, 2013

Huffington Post

As we kick off 2013 it’s good to recap some of the impressive stats from 2012. Here’s a great infographic that visualises a piece by the Huffington Post – 100 Social Media Statistics to kick off 2013. A few of the highlights are:

  • 1 Million websites have integrated with Facebook
  • 23% of users check Facebook 5 times or more daily
  • 56% of customer tweets are being ignored
  • 34% of marketers have generated leads on Twitter
  • Google’s +1 button is used 5 million times a day
  • Over 5 million are uploaded to Instagram every hour
  • 80% of Pinterest users are female

It was another big year for social media platforms with the mature giants like Facebook continuing to grow and develop and a few of the newer players, Pinterest and Instagram, making their mark. It’s set to be an exciting year in this space. What are your predictions?

FOR THE COMPLETE INFOGRAPHIC CLICK HERE

Screen Shot 2013 06 07 at 4.16.09 PM Infographic: Social Media Statistics for 2013

Categories: Digital Media Research, Social Media Research | Tags: , , , , , , , , , , , , , , , ,

How Social Media Is Used Around The World

June 7th, 2013

Edudemic

Australia, England, Portugal, and a dozen other countries each use social media a little differently. Since a huge number of Edudemic readers are from these countries, I thought this infographic was important to share. It showcases how social media is used around the world and highlights some various statistics that are of note for each location.

The stats are organized by each country’s flag colors and are elegantly laid out in a fun infographic. If you don’t know the colors, read the text and it’ll tell you which country the stat is about. Great for printing out and / or sharing with your PLN around the world. After all, we’re living in a digitally connected world where PLN members are from around the globe.

The infographic is a bit market-y but still useful as it includes some curious stats and trends about the growth of mobile in the world of social media and connectivity.

Key Takeaways

  • The number of smartphone users in Canada is nearly the same as the U.S.
  • There is an overwhelming push onto doing everything mobile. Smartphones are key in most of the below countries.
  • In Spain, ‘power’ social media users are on Facebook while ‘casual’ users are on YouTube.
  • There are many other social networks other than Twitter, Facebook, and Google+. Read below for a quick look at what those might be.

FOR THE COMPLETE INFOGRAPHIC CLICK HERE

Screen Shot 2013 06 07 at 4.07.19 PM How Social Media Is Used Around The World

Categories: Social Media Research | Tags: , , , , , , , , , , , , , ,