Google suggests responsive web design for mobile optimization
Adweek
There’s more than one way to create a mobile commerce web site, and Google Inc. now has something to say about it. In a recent blog post, the search kingpin and Android maker offers three recommendations when it comes to creating a mobile presence that Google can easily crawl and index for consumers searching the mobile web. And its No. 1 suggestion is responsive web design.
Responsive web design uses one set of content to build web sites on the fly that best fit the screen size of the device requesting the site. It’s somewhat modular, shifting blocks of content up and down or left and right to create a site that looks good on a PC, a tablet, a smartphone or even a TV. Responsive design saves a retailer from having to build separate sites optimized for smartphones and tablets. But responsive design is resource-intensive, and requires coding skills that are not yet common.