IDC Press Release
Framingham, MA – IDC Retail Insights today revealed the ground breaking results of a new survey report, “Business Strategy: At Hand Versus In Hand — Will Consumers Have the Upper Hand in the 2012 Holiday Showroom Showdown?” (Document #GRI237839). Based on the survey of 1000 online consumers and prior IDC and IDC Retail Insights research, the new report revealed that some 48 million shoppers — about 20% of the U.S. adult population will “showroom” or use their smartphones in some manner while they shop in stores during the upcoming winter holiday season. This represents a 134% increase from 2011 when 20.5 million shoppers showroomed. IDC Retail Insights forecasts that the number of showrooming shoppers will grow to 59 million next year, 69 million in 2014, and 78 million in 2015. This year, according to the new research, showrooming behaviors will influence $0.7 to $1.7 billion in holiday retail purchases.
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IDC Press Release
SAN FRANCISCO, Calif. AND FRAMINGHAM, Mass. – Onavo and International Data Corporation (IDC) have released a joint report – http://blog.onavo.com/2012/08/onavo-idc-mobile-commerce – finding dramatically different usage patterns in the mobile commerce app category between comparison apps that compare prices across different retailers and retail apps that are specific to a single major retailer. The analysis was performed on Onavo Insights data, aggregated from anonymized U.S. iPhone usage data for the months of June and July. Comparison pricing apps analyzed included BarCode Reader, PriceCheck by Amazon, RedLaser by eBay, and ShopSavvy. Retail brand apps analyzed included Best Buy, Target, Walgreens, and Walmart.
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IDC Insights News Release, 12/15/10
New Research Provides Essential Guidance on Technology Investments Across Energy, Financial Services, Government, Health, Manufacturing and Retail
Leading industry analysts from the IDC Insights businesses will join forces to present a series of complimentary Web conferences announcing the Top 10 Predictions for 2011 for executives in energy, financial services, government, health, manufacturing and retail.