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IDC Retail Insights Survey Estimates Showrooming Will Influence up to $1.7 billion in 2012 Holiday Retail Sales

November 19th, 2012

IDC PMS4colorversion no shadow 300x98 IDC Retail Insights Survey Estimates Showrooming Will Influence up to $1.7 billion in 2012 Holiday Retail Sales

IDC Press Release

Framingham, MA – IDC Retail Insights today revealed the ground breaking results of a new survey report, “Business Strategy: At Hand Versus In Hand — Will Consumers Have the Upper Hand in the 2012 Holiday Showroom Showdown?” (Document #GRI237839). Based on the survey of 1000 online consumers and prior IDC and IDC Retail Insights research, the new report revealed that some 48 million shoppers — about 20% of the U.S. adult population will “showroom” or use their smartphones in some manner while they shop in stores during the upcoming winter holiday season. This represents a 134% increase from 2011 when 20.5 million shoppers showroomed. IDC Retail Insights forecasts that the number of showrooming shoppers will grow to 59 million next year, 69 million in 2014, and 78 million in 2015. This year, according to the new research, showrooming behaviors will influence $0.7 to $1.7 billion in holiday retail purchases.

For the full press release click here

Categories: Digital Media Research, Mobile Research, Uncategorized | Tags: , , , , , , , , , , , , , , , , , ,

Onavo and IDC Find Dramatically Different Usage Patterns Between Key Mobile Commerce App Typ

August 14th, 2012

IDC Press Release

SAN FRANCISCO, Calif. AND FRAMINGHAM, Mass.  – Onavo and International Data Corporation (IDC) have released a joint report – http://blog.onavo.com/2012/08/onavo-idc-mobile-commerce – finding dramatically different usage patterns in the mobile commerce app category between comparison apps that compare prices across different retailers and retail apps that are specific to a single major retailer. The analysis was performed on Onavo Insights data, aggregated from anonymized U.S. iPhone usage data for the months of June and July. Comparison pricing apps analyzed included BarCode Reader, PriceCheck by Amazon, RedLaser by eBay, and ShopSavvy. Retail brand apps analyzed included Best Buy, Target, Walgreens, and Walmart.

For the full release click here

Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

New IDC Retail Insights Enterprise Socialytics Model Empowers Retailers to Apply Customer Insight to Every Part of their Business

July 18th, 2012

IDC PMS4colorversion 1 300x99 New IDC Retail Insights Enterprise Socialytics Model Empowers Retailers to Apply Customer Insight to Every Part of their Business

IDC Press Release

Understanding customers’ social universe enables merchants, store operators, product development, ecommerce operators, and marketers to become social retailers

FRAMINGHAM, MA – A recently released IDC Retail Insights report identifies best practices and opportunities for applying social media analytics, coined “socialytics” by IDC, across all core retail business processes. This new report, Socialytics: Enabling the Social Business of Retail(Document #GRI235658) draws on an in-depth six-month research program involving three US retailers and two leading socialytics software vendors. The information gathered during the six-month project, combined with prior research, led to the creation of IDC Retail Insights’ Retail Enterprise Socialytics model.

For the full release click here

Categories: Social Media News, Social Media Research | Tags: , , , , , , , , , , , , , , , , , ,

IDC Insights to Reveal Top 10 Predictions for 2011

December 15th, 2010

IDC Insights News Release, 12/15/10

New Research Provides Essential Guidance on Technology Investments Across Energy, Financial Services, Government, Health, Manufacturing and Retail

Leading industry analysts from the IDC Insights businesses will join forces to present a series of complimentary Web conferences announcing the Top 10 Predictions for 2011 for executives in energy, financial services, government, health, manufacturing and retail.

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Categories: Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , ,

IDC Retail Insights Survey Reveals Mobile Shopping Warriors Will Account for 28% or $127 billion of Overall 2010 Holiday Spending

November 22nd, 2010

IDC Retail Insights News Release, 11/22/10

Mobile Commerce and Social Media Commerce to greatly impact holiday shopping season

IDC Retail Insights today announced the results of a new survey revealing that mobile shopping “warriors” (hyper-connected individuals) and mobile shopping “warrior wannabies” (moderately connected individuals) will account for 28% or $127 billion of the $447 billion the National Retail Federation (NRF) predicts U.S. consumers will spend this holiday season. The survey was designed to explore how consumers’ growing comfort with mobile commerce (m-commerce) and social media commerce (sm-commerce) will play out in the 2010 holiday shopping season. According to results, m-commerce and sm-commerce are giving consumers greater advantage as they engage retailers on their own terms — even inside the store — within arm’s reach of merchandise at the moment of their buying decision.

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Categories: Tech Business & Marketing News | Tags: , , , , , , , , , ,