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$6.4 Billion in Q3 2010 Sets New Record for Internet Advertising Revenues

IAB News Release, 11/17/10

Highest Quarter Ever, with Revenues Up 17% from Q3 ’09

U.S. Internet advertising revenues hit $6.4 billion in the third quarter of 2010, representing the highest quarterly result ever for the online advertising industry and a 17% increase from the same period in 2009. The third quarter 2010 revenue estimates were announced today by the Interactive Advertising Bureau (IAB) and PwC US.

“The Internet has transformed consumers’ lives and how they experience entertainment, information and brands,” said Randall Rothenberg, President & CEO, IAB. “Marketers have embraced digital media because that’s where they can engage with their consumers. This vibrant, innovative industry is creating jobs and contributing to the growth of the U.S. economy.”

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IDC Recommendations for 2011 Plans

There’s a gap between marketing spend and IT vendor revenue in 2010. Spending is a few percentage points behind the revenue growth according to survey responses by marketers at large tech companies. IDC’s Rich Vancil says the difference is greater than it should be and marketers need to address it.

As you plan for 2011, Rich lists key considerations. Watch the video to learn what they are… WATCH HERE

Worldwide PC Microprocessor Unit Shipments and Revenues Rise Modestly in the Third Quarter Compared to the Second Quarter, According to IDC

IDC News Release, 11/11/10

Softness in demand spreads up the PC supply chain in 3Q10

Worldwide PC microprocessor unit shipments and revenues in the third calendar quarter of 2010 (3Q10) increased 2.1% and 2.5%, respectively, compared to 2Q10, according to the latest PC processor study from International Data Corporation (IDC). Compared to 3Q09, worldwide PC microprocessor unit shipments and revenues in the third calendar quarter of 2010 (3Q10) increased 8.6% and 24.1%, respectively.

The average sequential change in unit shipments between a calendar year’s second quarter and its third quarter is an increase of 10.6%. For revenues, the average sequential change is an increase of 9.0%. So, these increases represent lower performance than usual for a third calendar quarter.

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Publishers increasingly see blogs as ad revenue opportunity

BtoB, 11/8/10

Bob Carrigan, president-CEO of IDG Communications, wants to know why most b2b publishers with legacy print products have failed to develop their own online advertising networks around blogs in their industries.

IDG has now operated its own IDG TechNetwork for two years. The network aggregates technology-oriented bloggers and then sells ad space on their sites; it produces about 2 billion impressions a month. In fiscal year 2010, ended Sept. 30, the network saw a 19-fold increase in revenue over its previous fiscal year.

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IDG TechNetwork clicks, but few in b2b media pay attention

Media Business, 10/21/10

Like many b2b media companies, IDG Communications, publisher of Computerworld, is experiencing a boost in revenue. The company’s revenue in fiscal year 2010, ended Sept. 30, was up in double digits over fiscal 2009, said IDG CEO Bob Carrigan, who declined to give specific figures for the private company.

Carrigan credited more than the easy comparison with a recessionary year for IDG’s solid performance. He said the company’s aggressive forays into marketing services and social media consulting have strengthened the business. He’s especially proud of IDG TechNetwork, an online advertising network of 400 third-party technology blogs and websites that the company began assembling more than two years ago.

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Co-opting the bloggers

Media Business, 10/14/10

Forbes.com is experimenting with an innovative, if straightforward, way to generate revenue from blogs.

It’s going to charge the bloggers.

In Forbes.com’s new AdVoices program, bloggers are corporations that will be charged for the privilege of posting blog entries on the Forbes.com site. In a program that is expected to officially debut later this year, Forbes.com hopes to sign five to 10 corporations on a quarterly basis to post blog entries on the site.

“This isn’t advertising,” said Kevin Gentzel, chief revenue officer at Forbes. “This is storytelling. This is thought leadership. This is deeply engaging the user or the reader in a different way.”

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100 Leading Media Companies Revenue Is Seeing Single-Digit Growth This Year Following 2009's 3.8% Decline. So Just Where's the Money?

Ad Age, 9/27/10

Need proof that the media recession is over? Consider this: Reported revenue for the nation’s top media firms climbed 6.1% in the first half of 2010, according to Ad Age’s analysis. First-half measured ad spending rose 5.7%, with gains in every sector except newspapers, according to Kantar, and media employment shows signs of stabilizing.

What a far cry from 2009: Net U.S. media revenue for the 100 Leading Media Companies fell 3.8% last year, the first decline since Ad Age began ranking media firms in 1981.

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IDG's Carrigan Talks Strategy, Innovation at Virtual Conference

Publishing Executive, 9/24/10

Bob Carrigan , CEO of IDG Communications Worldwide, provided a detailed and insightful overview of his company’s innovative revenue strategies during the morning keynote at the Publishing Business Virtual Conference and Expo, held September 16.

Moderated by GIE Media’s Chris Foster , Carrigan’s keynote ranged over IDG’s evolving approach to multi-platform content delivery and successful build out of an internal ad network and social media marketing plan, among many other topics.

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CMO Survey reveals marketer optimism Budgets expected to grow 9.2%

BtoB, 9/13/10

Marketing executives are more optimistic about their current revenue prospects than they are about the state of the U.S. economy, according to the August 2010 CMO Survey, conducted by the Fuqua School of Business at Duke University and the American Marketing Association.

The most recent version of the study, which is conducted twice a year, was based on an online survey of 574 senior marketing executives fielded between July 27 and Aug. 18.

When asked how optimistic they were about the U.S. economy compared with the previous quarter, only 35.2% said they were more optimistic. That was down significantly from February’s survey, when 62.1% said they were more optimistic, and from the year-earlier survey, when 59% indicated they were more optimistic.

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Marketing services drive B2B publisher growth, study finds

eMedia Vitals, 8/19/10

Business-to-business publishers that excel at marketing services are outperforming their competition, according to a new research from American Business Media, Booz & Company and the Association of National Advertisers.

ABM members that provide marketing services saw more revenue growth from 2007 to 2008 than those who didn’t. And B2B marketers and media buyers are looking to put more dollars into marketing services.

The B-to-B Marketing Leadership survey (a summary is available here for ABM members), conducted last quarter, drew responses from 132 marketing executives across most major industries. The study rated the marketers in two categories of marketing: “foundational” (event marketing, direct marketing, customer training and development, and sales and marketing collateral) and “leading edge” (data/lead management, customer insights, multi-platform media campaigns, and post sales engagement).

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