IAB News Release, 11/17/10
Highest Quarter Ever, with Revenues Up 17% from Q3 ’09
U.S. Internet advertising revenues hit $6.4 billion in the third quarter of 2010, representing the highest quarterly result ever for the online advertising industry and a 17% increase from the same period in 2009. The third quarter 2010 revenue estimates were announced today by the Interactive Advertising Bureau (IAB) and PwC US.
“The Internet has transformed consumers’ lives and how they experience entertainment, information and brands,” said Randall Rothenberg, President & CEO, IAB. “Marketers have embraced digital media because that’s where they can engage with their consumers. This vibrant, innovative industry is creating jobs and contributing to the growth of the U.S. economy.”
There’s a gap between marketing spend and IT vendor revenue in 2010. Spending is a few percentage points behind the revenue growth according to survey responses by marketers at large tech companies. IDC’s Rich Vancil says the difference is greater than it should be and marketers need to address it.
As you plan for 2011, Rich lists key considerations. Watch the video to learn what they are… WATCH HERE
IDC News Release, 11/11/10
Softness in demand spreads up the PC supply chain in 3Q10
Worldwide PC microprocessor unit shipments and revenues in the third calendar quarter of 2010 (3Q10) increased 2.1% and 2.5%, respectively, compared to 2Q10, according to the latest PC processor study from International Data Corporation (IDC). Compared to 3Q09, worldwide PC microprocessor unit shipments and revenues in the third calendar quarter of 2010 (3Q10) increased 8.6% and 24.1%, respectively.
The average sequential change in unit shipments between a calendar year’s second quarter and its third quarter is an increase of 10.6%. For revenues, the average sequential change is an increase of 9.0%. So, these increases represent lower performance than usual for a third calendar quarter.
Media Business, 10/14/10
Forbes.com is experimenting with an innovative, if straightforward, way to generate revenue from blogs.
It’s going to charge the bloggers.
In Forbes.com’s new AdVoices program, bloggers are corporations that will be charged for the privilege of posting blog entries on the Forbes.com site. In a program that is expected to officially debut later this year, Forbes.com hopes to sign five to 10 corporations on a quarterly basis to post blog entries on the site.
“This isn’t advertising,” said Kevin Gentzel, chief revenue officer at Forbes. “This is storytelling. This is thought leadership. This is deeply engaging the user or the reader in a different way.”
Marketing executives are more optimistic about their current revenue prospects than they are about the state of the U.S. economy, according to the August 2010 CMO Survey, conducted by the Fuqua School of Business at Duke University and the American Marketing Association.
The most recent version of the study, which is conducted twice a year, was based on an online survey of 574 senior marketing executives fielded between July 27 and Aug. 18.
When asked how optimistic they were about the U.S. economy compared with the previous quarter, only 35.2% said they were more optimistic. That was down significantly from February’s survey, when 62.1% said they were more optimistic, and from the year-earlier survey, when 59% indicated they were more optimistic.
eMedia Vitals, 8/19/10
Business-to-business publishers that excel at marketing services are outperforming their competition, according to a new research from American Business Media, Booz & Company and the Association of National Advertisers.
ABM members that provide marketing services saw more revenue growth from 2007 to 2008 than those who didn’t. And B2B marketers and media buyers are looking to put more dollars into marketing services.
The B-to-B Marketing Leadership survey (a summary is available here for ABM members), conducted last quarter, drew responses from 132 marketing executives across most major industries. The study rated the marketers in two categories of marketing: “foundational” (event marketing, direct marketing, customer training and development, and sales and marketing collateral) and “leading edge” (data/lead management, customer insights, multi-platform media campaigns, and post sales engagement).