Market Wire

Five Awards Programs Cited Tech Companies for Their Digital Marketing Excellence

FRAMINGHAM, MA– Avaya, Dell, HP, and Research in Motion (RIM) have been singled out for superior digital marketing and information programs created with IDG Communications. The honors include a year-long multimedia content and social marketing program for the HP Enterprise CIO Forum, The New Fulcrum Point site sponsored by Dell, and The Avaya Thought Leadership Forum.

Web Marketing Association Honors The Web Marketing Association awarded Dell its B2B Standard of Excellence for the New Fulcrum Point produced through the collaboration of Dell, MediaCom, and IDG last year. The New Fulcrum Point tackled the challenge of information overload by putting the right content at the right time in the hands of IT decision-makers to give them “the power to do more.” IT decision-makers accessed a unique content navigation system that filtered and customized a wide range of technology content. Information produced by bloggers, IDG, Dell, and research/analyst firms could be customized based on a visitor’s company size, technology and business solutions of interest, and their vertical industry.

Social media interaction included a “Video Power Hour” built around questions from readers submitted via Twitter to a panel of experts, weekly Twitter chats, and social commentary related to a high-profile event for Dell at South by Southwest (SXSW) in Austin, TX in 2012.

Interactive Media Awards The Interactive Media Awards (IMA) also recognized The New Fulcrum Point with two awards in 2012: Outstanding Achievement B2B and Outstanding Achievement in Social Networking.

In late 2011, IMA recognized Avaya/IDG Thought Leadership Forum for Outstanding Achievement in the Computer Hardware category. The Avaya Thought Leadership Forum site focused on brand awareness and thought leadership. The campaign objectives were to increase brand awareness, perception, and purchase consideration by IT buyers. Avaya is a global leader in enterprise communications systems, software, and services covering unified communications, contact center, networking, and small business.

A key element of the Avaya campaign was the CIO Debate series featured in the Forum web site. IDG’s CIO Executive Council recruited IT executives and produced videos each month that related to Avaya strategy and industry issues. The Forum program was built around four components: timely buyer research, a multimedia content experience, IT executive participation, and extended engagement across the social web.

The Avaya Thought Leadership Forum also earned an Honoree designation by judges for the prestigious Webby Awards. It was recognized in the IT Hardware/Software category. And, the Media Industry Newsletter (Min) gave the Forum honorable mention in Custom Publishing in Min’s Integrated Marketing Awards program.

Wharton Honor for HP Last fall in the first Social Media Leadership Awards program at the Wharton School at the University of Pennsylvania, the HP CIO Enterprise Forum was a finalist in the Advertising/Marketing category. The Forum is designed to raise the awareness of HP as a provider of IT enterprise solutions and services and as an industry thought leader. The program includes web sites in the US, UK, Germany, China, and Japan which provide a forum for “CIOs Driving Transformation.” The sites were designed for IT executives to help them read about, discuss, and implement ways to succeed in business and government.

This peer-based Forum has now attracted more than 23,000 members who represent more than 70% of HP’s major customers worldwide.

RIM Recognized The Enterprise Mobile Hub (EMH) sponsored by RIM has been cited as a top 10 source for enterprise mobility news and information by the Mobile Device Management Solution Review. EMH joined established media sites such as Computerworld and CITEworld as top sources for mobile content. The EMH encourages IT pros and business leaders to discuss mobility issues, exchange ideas and collaborate with peers, experts, and market leaders.

IDG Marketing Services and the Social Web The campaigns are built around IDG’s core expertise in content marketing and services including creation, platform and prospect engagement optimization, and amplification of a marketer’s messages on the social web. “IDG has been at the forefront of marketing services built around paid, owned, and earned media tactics in a cohesive way to accelerate the impact for our technology clients,” said Charles Lee, senior vice president, Strategic Marketing Services & Custom Solutions, IDG Enterprise. “Our programs stimulate brand awareness, develop thought leadership credentials, and drive interactions with prospects across the web and social channels to unify marketers’ messages regardless of the media.”

About International Data Group International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications’ global media brands include ChannelWorld(R), CIO(R), CSO(R), Computerworld(R), GamePro(R), InfoWorld(R), Macworld(R), Network World(R), PCWorld(R), TechHive, and TechWorld(R). IDG’s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.

With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com

Trademarks and registered trademarks are owned by International Data Group, Inc. All product and company names are trademarks of their respective companies.

Contact:
Howard Sholkin
508-766-5610
Email Contact

SOURCE: IDG Communications

IDG News Service

On WTU this week Facebook unviels Graph Search, the FAA grounds 787 Dreamliners, Cadillac debuts a high-end hybrid electric car and more.

Press Release 

FRAMINGHAM, Mass.—International Data Corp (IDC), the premier global provider of market intelligence and advice, and IDG World Expo, the leading producer of world-class tradeshows and events, today announced the final presenter list for the inaugural Enterprise MobileNext Forum, a content-rich mobility event focused exclusively on the enterprise. Enterprise leaders driving some of the most exciting mobile deployments today and senior industry executives from across the mobile ecosystem including IBM, AT&T, LG Electronics, SAP, RIM, Google, Good Technology and Xerox, will present on and discuss emerging mobile trends including securing and protecting organizations from common “BYOD” exposures and mobile enabling the sales team, and share real world examples of leading-edge mobile deployments.

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PC World (US), 4/15/11

Research In Motion’s iPad competitor, the BlackBerry PlayBook tablet, goes on sale April 19, but it’s not ready for prime time. Reviewers who got their hands on the PlayBook early posted their thoughts on the tablet — and it’s not good news for RIM.

The 7-inch BlackBerry PlayBook packs some impressive specs for its size and slenderness: a 1GHz dual-core processor, 1GB of RAM, two high-resolution cameras (3MP front, 5MP back), micro HDMI out and it’s pretty zippy.

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Mobile ad network AdMob receives more than 2 billion ad requests per day — more than quadrupling during the past 12 months, according to Google. The stats released Thursday suggest that more than 100 million unique Android and iOS devices requested an ad each month, nearly doubling during the past six.

Growth continues to accelerate in the U.S., but nine countries generated more than a billion monthly ad requests in December 2010, up from just one country a year ago. The strongest region in monthly ad requests during the past year came from Asia with 564%; Western Europe, 471%; and Oceania, 363%.

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The worldwide mobile phone market grew 14.6% in the third quarter of 2010 (3Q10), the fourth consecutive quarter of double-digit growth, driven in part by the fast-growing converged mobile device category. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped 340.5 million units in 3Q10 compared to 297.1 million units in the third quarter of 2009.

The growing popularity of converged mobile devices, or smartphones, with consumers and businesspersons is evidenced by the appearance of a second smartphone-only vendor in the top 5 ranking. Apple moved into the number 4 position worldwide in 3Q10, joining Research In Motion (RIM) as one of the world’s largest mobile phone suppliers. RIM has spent three quarters on IDC’s leaderboard. Apple and RIM also posted the highest-growth rates among the top 5 vendors last quarter.

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Coming up on this week’s show RIM unveils the BlackBerry PlayBook tablet computer, Apple’s iPhone 4 launches in China, Nintendo’s 3DS readies to go on sale, electric cars debut at the Paris Auto Show, Sony Ericsson’s LiveView is a mini display for Android phones, Sharp gets into the e-reader business, and Raytheon revamps its Exoskeleton robotic suit to give users superhuman strength.

Find out what’s coming up on each week’s show by following us on Twitter (WorldTechUpdate) or check out our Facebook fan page at www.facebook.com/worldtechupdate.

On World Tech Update this week Research in Motion is rumored to debut a Blackberry tablet, Apple’s iPhone 4 readies for a launch in China, Oracle’s Larry Ellison defines cloud computing, the EU and UN pledge to connect the world, Netflix comes to Canada, Sony pushes out a PS3 3D update, Facebook’s Mark Zuckerberg tops Forbes Richest Americans list, Paul McCartney goes digital and LG crowns a national texting champion.

Find out what’s coming up on each week’s show by following us on Twitter (WorldTechUpdate) or check out our Facebook fan page at www.facebook.com/worldtechupdate.