| Event | Date | Location |
|---|---|---|
| 05/20/2013 - 05/27/2013 | New York City NY | |
| 05/21/2013 | New York City NY | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
|
ANA Digital & Social Media Conference |
07/14/2013 - 07/16/2013 | Dana Point CA |
| 07/15/2013 - 07/17/2013 | Dana Point Ca |
Sharon Crost from Hitachi Data Systems says social can’t be controlled and needs to be managed. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Crost to give us some examples of successful social campaigns. See what Crost has to say about creating authentic engagement with marketers’ clients and prospects…
CIO/CMO.COM
Is the CMO pushing the CIO off the IT budget chair? And if so, how can you forge a relationship with sales and marketing that leverages the best results for all concerned?
There’s a new synergy happening in the boardroom, and while some CIOs are left floundering by fast-shifting demands for them to become more agile, customer-responsive and creative, most are finding that they have more in common with their new best mate, the chief marketing officer, than they ever suspected. Laura McLellan, a research analyst at Gartner Inc, lobbed a grenade into the CIO trenches last year when she claimed that by 2017, the average CMO would control more of the IT spend than would the average CIO.
That’s not an empty promise; at its core, marketing is about communicating. And in today’s hyper-connected world, communicating is about technology.
As commerce becomes e-commerce and direct mail becomes direct email, marketing gains a more central role in organisations. But in a space where customer interaction is increasingly digital and where key technologies are increasingly in the hands of the customer, both the CMO and CIO are working outside their comfort zones.
It only makes sense that they buddy up.
“The CMO lives in the world of art, the CIO lives in the world of science, and today’s market is about a blending of art and science,” says Brock Douglas, who heads IBM Australia’s Smarter Commerce division.
“They each need to develop new skills, and they do that by working across the organisation.”
Ragan
There’s plenty of great information available when it comes to social media marketing for consumer products, but business-to-business (B2B) presents a much larger challenge. Part of that may have something to do with the fact that 61 percent of B2B marketers describe their social media strategy as “ad hoc,” according to the B2B Marketing Social Media Benchmarking Report. Also, only 44 percent say they calculate ROI “rarely or not at all.”
The most popular platform for B2B marketers is Twitter at 85 percent, followed by LinkedIn (82 percent) and YouTube (77 percent).
For more B2B social stats, check out this infographic…
IDG Global Solutions
IBM’s Christine Jacobs says content is the foundation for conversation. Jacobs believes successful marketers need to understand their audience, avoidpush marketing, and focus on creating a dialogue. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Jacobs to share her advice on how to achieve the promise of conversational marketing…
IDG Global Solutions
One of the most important marketing metrics is leads generated. They’re vital to build a sales pipeline and in many cases support marketing spend.
In an interview with IDG Global Solutions Director Howard Sholkin in March 2013 at the BtoB Digital conference, IBM’s Christine Jacobs talks about the importance of both marketing experimentation and turning prospects into customers….
IDG Global Solutions
IBM’s Christine Jacobs said she is laser-focused on paid, owned, and earned media as a marketing director for North America. She gained many insights five years ago when IBM conducted a review of digital marketing. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Jacobs to explain what she and her colleagues discovered…
B2C
Email Still Isn’t Dead!
There were 1.3 billion Google search results for the phrase “email is dead” when I sat down to write this. Even though some may think that the era of connecting with consumers via their inbox is over, the numbers tell a very different story. Email is actually better than it’s ever been before, and companies who take advantage of the growing need for mobile-optimization and the very latest stats on best practices could see an ROI that makes interruption marketers want to cry.
As the public’s adoption of mobile technology and the Internet continues to grow, email marketing has proven to be one of the most rapidly changing fields within the arena of marketing. If you needed any more evidence that marketing is really a game for the most nimble, take the following stats to heart:
Technology Marketing Blog
By Sam Melnick
Ragan.com
Do you want to measure the success of your Facebook and Twitter efforts, but aren’t sure how? These simple equations—we promise they’re easy—can help you out.
The word “measurement” can provoke a variety of emotions in communicators, depending on who you’re talking to.
It can mean excitement in finding out whether those long hours you spent on the campaign were worth it.
It can indicate extra work, or it can mean dread—pure, stinking dread.
If you fall into that last camp, hang in there. An infographic from MarketingThink.com can help you out.
It sports a handy list of calculations to help you figure out if your social media efforts on Facebook and Twitter are paying off. (Don’t panic! We promise they’re easy.)
Here are a few examples:
Total tweets / total tweets clicked = clicks per tweet
Marketing Charts
While 61% of large companies (with more than 1,000 employees) agree that their social strategy is connected to business goals and outcomes, just 34% say there are clear metrics used throughout the organization that associate social activities with business outcomes, finds Altimeter Group [pdf] in a new research study. The research was limited to large companies currently with social media initiatives in place, 36% of whom began their programs within the past 2 years, suggesting that the market is still growing.
The study findings suggest that many of these socially active organizations have limited strategies in place. Only 52% “somewhat” or “strongly” agreed that their social strategy includes a detailed roadmap for what it will do – and also not do – over the next 1+ years. Even fewer (48%) agreed that a long-term vision for how social media will improve customer relationships has been articulated. Another cause for concern: only about half of the respondents said that top executives are informed, engaged, and aligned with their social strategy.
