If your organization’s Business Intelligence project is innovative, has positively impacted your business and has produced ROI, then we want to see your case study! We will showcase a select group of the biggest (and most fascinating) business decisions to which BI has contributed in our Aug. 27, 2012, issue.
Case study submissions will be accepted now through May 4th. Submit your nomination now at: https://response.questback.com/idg/bicase12/
The IAB’s Rising Stars formats were selected for their potential to drive brand equity at scale. But marketers and planners want to know how they compare to the current ‘go-to’ standard formats for branding at scale such as the MPU.
Why? Because nowadays it is all about ROI not risk. The new formats are more expensive to buy, so the market needs evidence to justify that price premium and discover their true value in brand storytelling.
As the digital advertising landscape morphs and becomes more complex, marketers are increasingly faced with the challenge of making complicated, weighty, and real-time decisions about where, when, and through which channels they will place ads in order to continually improve return on investment (ROI). Modern chief marketers have to manage global budgets, and, in some cases, these budgets are massive, reaching into the billions of dollars annually for some of the world’s largest corporations.
Content Marketing Inst.
The shift is on. It’s hard to read an article or attend a presentation about social media or content marketing without the subject quickly transitioning from creative or strategy to measurement — and often with an eye on the ultimate prize: ROI (Return On Investment).
Ostensibly, this is a good thing. After all, it suggests that our industry has outgrown its “cottage” status and moved into the big house. But in our rush to “be measured like everyone else,” content marketers are in danger of shortchanging their full value to the organization.