Upcoming Events
Event Date Location

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

IT Expo

01/27/2015 - 01/30/2015 Miami Beach FL

Distributech

02/03/2015 - 02/05/2015 San Diego CA

Digital Summit Phoenix

02/04/2015 - 02/05/2015 Acottsdale AZ

Mobile World Congress

03/02/2015 - 03/05/2015 Barcelona .

IDC Directions 2015 Boston

03/04/2015 San Jose CA

IT Roadmap

03/11/2015 Rosemont IL

SXSW 2015

03/13/2015 - 03/21/2015 Austin TX

Enterprise Connect

03/16/2015 - 03/19/2015 Kissimmee FL

IDC Directions 2015 Boston

03/18/2015 boston ma

digital-media

Subscribe To Latest Posts
Subscribe

What Makes People Buy? 20 Reasons Why

ClickZ

My mentor, Roy Williams, described shoppers as operating in either one of two modes: transactional or relational, a few years ago. At that time, some of us loafed around virtually, exchanging emails with friends, trying to complete a list of reasons that motivate people to buy things. (Thank you, Tom G. and Brett F.) More recently, I returned to compiling the list with the rest of my colleagues. Trying to understand these types of things is what drives us. It also benefits our clients.

Read More…