| Event | Date | Location |
|---|---|---|
| 05/20/2013 - 05/27/2013 | New York City NY | |
| 05/21/2013 | New York City NY | |
| 05/23/2013 | New York City NY | |
| 05/29/2013 | Chicago IL | |
| 06/04/2013 | San Francisco CA | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
| 06/24/2013 - 06/26/2013 | San Francisco CA | |
| 06/26/2013 | ||
| 07/15/2013 - 07/17/2013 | Dana Point Ca | |
| 07/23/2013 | Los Angeles CA |
IDG Global Solutions
That’s the key piece of advice for marketers this year from IDC’s Karsten Weide. He reported that mobile advertising grew 88% in 2012 to $4.5 billion from $2.4 billion in 2011.
At the BtoB Digital Edge conference in March 2013 in San Francisco, Weide spoke with IDG Global Solutions Director Howard Sholkin, who asked Weide for his predictions about digital marketing for the rest of this year…
By: Karsten Weide, Program Vice President, Media & Entertainment, IDC
Facebook’s domestic advertising growth has slowed dramatically, from growth rates in the 60s% in the first three quarters of 2011 to 30% in 4Q11 and now to just 21.2% in 1Q12. This has led to an actual market share loss after what seemed to be an inexorable rise, from 13.9% of U.S. display advertising in 4Q11 to just 12.0% in 1Q12.
Desktop search advertising is rapidly losing market share to mobile advertising in the United States. That is one of the findings of IDC’s latest Worldwide and U.S. Internet Advertising Spending Report (IDC #235593, forthcoming) for the first quarter of 2012. While search advertising’s share was 54% in 1Q10, it has shrunk to 42.4% in 1Q12. Mobile advertising’s share on the other hand grew from 2.1% to 9.8% during the same period. Desktop display advertising is affected by mobile growth as well, but to a lesser extent. Search is affected more by mobile growth than display because the last three quarters of mobile advertising go toward mobile search ads. We expect a further decline as advertisers divert more of the budgets they transfer from traditional media onto the Internet to mobile advertising rather than PC-based advertising.
IDC’s report also found:
Worldwide Internet advertising sales have shown fast growth even in this time of economic uncertainty. In the U.S., we expect solid growth in the mid- to high-teen percentage range for 2Q12, but keep in mind a straw can break the economy’s back at any time (we are particularly worried about the European Euro currency and debt crisis and the stalemate and acrimony in domestic politics), which would result in low teen even negative growth rates or in 3Q12 and after. However, even if that were the case, we think that Internet advertising’s market share of all advertising across all media would continue to increase as it has in the recent “grand recession”.
eMarketer, 12/13/10
Pity the standard banner ad, the workhorse of the webpage. It does not dazzle with video or rich media or annoy visitors by popping up or under other content. Declining clickthrough rates appear to have stabilized at a mere 0.09% in 2010, falling from a fractional 0.15% in 2008, according to a recent report from MediaMind.
And consumers scorn them: 43% of respondents to an online AdweekMedia-Harris Poll said they ignored or disregarded internet banner ads more than paid search ads and those in traditional media—TV, radio and newspapers.
All Things Digital, 12/6/10
The mobile advertising market is ballooning, as is Google’s share of it. Of the $877 million spent on mobile advertising in the United States this year, 59 percent of it went to the search sovereign, according to an updated assessment by IDC. Meanwhile, Apple claimed just 8.4 percent share, Yahoo 5.6 percent, down from 7 percent last year, and Microsoft 4.3 percent, down from 6.3 percent.
Clearly, Google rules the mobile ad market in the States in much the same way it dominates search. That said, it’s important to note that the mobile ad market as defined by IDC includes both search and display ads and that the advertising business of some of the companies figuring in IDC’s report doesn’t extend to mobile search.
IDG News/NY Times, 9/8/10
Pursuing speed, Google now refreshes search results while people type queries, which could usher in major changes for end users, advertisers and publishers.
Announced on Wednesday, Google Instant presents and adjusts search results and their accompanying ads on the fly as users enter search terms in the search engine’s box.
The intention is to compress the loop of entering queries, scanning the search results, refining the query and checking the new results, a process that may be repeated multiple times and sometimes leads to frustration.
